Profit Foodservice - North America (NAFTA) Industry Guide
Datamonitor's Profit Foodservice: North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Profit Foodservice industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry
Highlights
The NAFTA profit foodservice market reaches a value of $160.7 billion in 2007.
The US is the leading country among the NAFTA bloc, with market revenues of $136.3 billion in 2007
Mexico was the fastest growing country, with a CAGR of 4.7% over the 2003–2007 period.
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Market Definition
Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).
Various channels have been grouped together in what is called the ""Profit sector"" - this sector is characterised by the fact that no subsidy is paid (either directly or indirectly) to anyone participating in the foodservice transaction. That is that neither the consumer nor the foodservice operator receives any subsidy. This includes the following channels - cafes, pubs & bars, nightclubs, full service restaurants, quick service restaurants, takeaways, hotels and lodging, street & mobile vendors, retail locations, leisure locations, on-board locations.
All market values are given in Operator Buying Prices, which is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.
Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.
The market consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles.
All currency conversions were carried out at constant 2007 average exchange rates.
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