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Beauty and Personal Care in Portugal

  • April 2016
  • -
  • Euromonitor International
  • -
  • 122 pages

Summary

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The economic upturn positively impacted Portuguese consumers’ confidence and consequently the level of consumption in 2015. An increasing price range offer, continuous promotional activity and players' return to communication investments also contributed positively to the recovery of beauty and personal care in Portugal in 2015. Nonetheless, consumers remain cautious and price conscious, resulting in stable value sales during the year.

Euromonitor International's Beauty and Personal Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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