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Baby and Child-Specific Products in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

In 2015, baby and child-specific products performed well in Morocco. recording an increase of 7% in current value terms. This growth represented a marginal slowdown in the category, despite increasing awareness of such products among parents and stable volume demand in the market. The main reason for this slowdown was the significant shortage and lack of availability that characterised the leading brand Johnson & Johnson, due to upper management conflict between the company and its distributor.

Euromonitor International's Baby and Child-specific Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby and Child-Specific Products in Morocco
BABY AND CHILD-SPECIFIC PRODUCTS IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Laboratoires Azbane SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 1 Laboratoires Azbane SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Laboratoires Azbane SA: Competitive Position 2015
Executive Summary
Slight Deceleration in Value Growth in 2015
the Use of Plastic Surgery Is Increasing
L'oreal Maroc Remains in the Leading Position
Beauty Trends Are Getting More Specific Through Advanced Styles
Positive Growth Rate Expected in Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
the Emergence of New Brands Increases Market Saturation
Frequent Changes in Brands'Representation
Internet Retailing Channel Is Outcompeting Direct Selling
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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