Advertising: Global Industry Guide

Advertising: Global Industry Guide

Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global advertising market grew by 2.4% in 2007 to reach a value of $82.3 billion.

In 2012, the global advertising market is forecast to have a value of $106.7 billion, an increase of 29.7% since 2007.

Food, beverage and personal/health care generate 23.6% of the global advertising market's value.

Americas accounts for 49.8% of the global advertising market's value.

WPP Group plc generates 6.9% of the global advertising market's value.

TV and cinema form the dominant distribution channel in the global advertising market, accounting for 43.9% of the market's value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 INTRODUCTION 26
1.1 What is this report about? 26
1.2 Who is the target reader? 26
1.3 How to use this report 26
1.4 Definitions 27
CHAPTER 2 GLOBAL ADVERTISING 28
2.1 Market Overview 28
2.2 Market Value 29
2.3 Market Segmentation I 30
2.4 Market Segmentation II 31
2.5 Market Share 32
2.6 Five Forces Analysis 33
2.7 Distribution 41
2.8 Market Forecasts 42
CHAPTER 3 ADVERTISING IN ASIA-PACIFIC 43
3.1 Market Overview 43
3.2 Market Value 44
3.3 Market Segmentation I 45
3.4 Market Segmentation II 46
3.5 Market Share 47
3.6 Five Forces Analysis 48
3.7 Distribution 57
3.8 Market Forecasts 58
CHAPTER 4 ADVERTISING IN EUROPE 59
4.1 Market Overview 59
4.2 Market Value 60
4.3 Market Segmentation I 61
4.4 Market Segmentation II 62
4.5 Market Share 63
4.6 Five Forces Analysis 64
4.7 Distribution 72
4.8 Market Forecasts 73
4.9 Macroeconomic Indicators 74
CHAPTER 5 ADVERTISING IN BELGIUM 75
5.1 Market Overview 75
5.2 Market Value 76
5.3 Market Segmentation I 77
5.4 Market Segmentation II 78
5.5 Market Share 79
5.6 Five Forces Analysis 80
5.7 Distribution 88
5.8 Market Forecasts 89
5.9 Macroeconomic Indicators 90
CHAPTER 6 ADVERTISING IN CANADA 92
6.1 Market Overview 92
6.2 Market Value 93
6.3 Market Segmentation I 94
6.4 Market Segmentation II 95
6.5 Market Share 96
6.6 Five Forces Analysis 97
6.7 Distribution 105
6.8 Market Forecasts 106
6.9 Macroeconomic Indicators 107
CHAPTER 7 ADVERTISING IN CHINA 109
7.1 Market Overview 109
7.2 Market Value 110
7.3 Market Segmentation I 111
7.4 Market Segmentation II 112
7.5 Market Share 113
7.6 Five Forces Analysis 114
7.7 Distribution 123
7.8 Market Forecasts 124
7.9 Macroeconomic Indicators 125
CHAPTER 8 ADVERTISING IN FRANCE 127
8.1 Market Overview 127
8.2 Market Value 128
8.3 Market Segmentation I 129
8.4 Market Segmentation II 130
8.5 Market Share 131
8.6 Five Forces Analysis 132
8.7 Distribution 141
8.8 Market Forecasts 142
8.9 Macroeconomic Indicators 143
CHAPTER 9 ADVERTISING IN GERMANY 145
9.1 Market Overview 145
9.2 Market Value 146
9.3 Market Segmentation I 147
9.4 Market Segmentation II 148
9.5 Market Share 149
9.6 Five Forces Analysis 150
9.7 Distribution 158
9.8 Market Forecasts 159
9.9 Macroeconomic Indicators 160
CHAPTER 10 ADVERTISING IN ITALY 162
10.1 Market Overview 162
10.2 Market Value 163
10.3 Market Segmentation I 164
10.4 Market Segmentation II 165
10.5 Market Share 166
10.6 Competitive Landscape 167
10.7 Distribution 171
10.8 Market Forecasts 172
10.9 Macroeconomic Indicators 173
CHAPTER 11 ADVERTISING IN JAPAN 175
11.1 Market Overview 175
11.2 Market Value 176
11.3 Market Segmentation I 177
11.4 Market Segmentation II 178
11.5 Market Share 179
11.6 Five Forces Analysis 180
11.7 Distribution 188
11.8 Market Forecasts 189
11.9 Macroeconomic Indicators 190
CHAPTER 12 ADVERTISING IN THE NETHERLANDS 191
12.1 Market Overview 191
12.2 Market Value 192
12.3 Market Segmentation I 193
12.4 Market Segmentation II 194
12.5 Market Share 195
12.6 Five Forces Analysis 196
12.7 Distribution 204
12.8 Market Forecasts 205
12.9 Macroeconomic Indicators 206
CHAPTER 13 ADVERTISING IN SPAIN 208
13.1 Market Overview 208
13.2 Market Value 209
13.3 Market Segmentation I 210
13.4 Market Segmentation II 211
13.5 Market Share 212
13.6 Five Forces Analysis 213
13.7 Distribution 222
13.8 Market Forecasts 223
13.9 Macroeconomic Indicators 224
CHAPTER 14 ADVERTISING IN THE UNITED KINGDOM 226
14.1 Market Overview 226
14.2 Market Value 227
14.3 Market Segmentation I 228
14.4 Market Segmentation II 229
14.5 Market Share 230
14.6 Five Forces Analysis 231
14.7 Distribution 240
14.8 Market Forecasts 241
14.9 Macroeconomic Indicators 242
CHAPTER 15 ADVERTISING IN THE UNITED STATES 244
15.1 Market Overview 244
15.2 Market Value 245
15.3 Market Segmentation I 246
15.4 Market Segmentation II 247
15.5 Market Share 248
15.6 Five Forces Analysis 249
15.7 Distribution 258
15.8 Market Forecasts 259
15.9 Macroeconomic Indicators 260
CHAPTER 16 COMPANY PROFILES 261
16.1 Leading Companies 261
CHAPTER 17 APPENDIX 271
17.1 Data Research Methodology 271


List of Tables
Table 1: Global Advertising Market Value: $ billion, 2003-2007 29
Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2007 30
Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2007 31
Table 4: Global Advertising Market Share: % Share, by Value, 2007 32
Table 5: Global Advertising Distribution: % Share, by Value, 2007 41
Table 6: Global Advertising Market Value Forecast: $ billion, 2007-2012 42
Table 7: Asia-Pacific Advertising Market Value: $ billion, 2003-2007 44
Table 8: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2007 45
Table 9: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2007 46
Table 10: Asia-Pacific Advertising Market Share: % Share, by Value, 2007 47
Table 11: Asia-Pacific Advertising Distribution: % Share, by Value, 2007 57
Table 12: Asia-Pacific Advertising Market Value Forecast: $ billion, 2007-2012 58
Table 13: Europe Advertising Market Value: $ billion, 2003-2007 60
Table 14: Europe Advertising Market Segmentation I: % Share, by Value, 2007 61
Table 15: Europe Advertising Market Segmentation II: % Share, by Value, 2007 62
Table 16: Europe Advertising Market Share: % Share, by Value, 2007 63
Table 17: Europe Advertising Distribution: % Share, by Value, 2007 72
Table 18: Europe Advertising Market Value Forecast: $ billion, 2007-2012 73
Table 19: Europe Exchange Rate, 2003-2007 74
Table 20: Belgium Advertising Market Value: $ million, 2003-2007 76
Table 21: Belgium Advertising Market Segmentation I: % Share, by Value, 2007 77
Table 22: Belgium Advertising Market Segmentation II: % Share, by Value, 2007 78
Table 23: Belgium Advertising Market Share: % Share, by Value, 2007 79
Table 24: Belgium Advertising Distribution: % Share, by Value, 2007 88
Table 25: Belgium Advertising Market Value Forecast: $ million, 2007-2012 89
Table 26: Belgium Size of Population (million) , 2003-2007 90
Table 27: Belgium GDP (Constant 2000 Prices, $ billion), 2003-2007 90
Table 28: Belgium Inflation, 2003-2007 90
Table 29: Belgium Exchange Rate, 2003-2007 91
Table 30: Canada Advertising Market Value: $ million, 2003-2007 93
Table 31: Canada Advertising Market Segmentation I: % Share, by Value, 2007 94
Table 32: Canada Advertising Market Segmentation II: % Share, by Value, 2007 95
Table 33: Canada Advertising Market Share: % Share, by Value, 2007 96
Table 34: Canada Advertising Distribution: % Share, by Value, 2007 105
Table 35: Canada Advertising Market Value Forecast: $ million, 2007-2012 106
Table 36: Canada Size of Population (million) , 2003-2007 107
Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 107
Table 38: Canada Inflation, 2003-2007 107
Table 39: Canada Exchange Rate, 2003-2007 108
Table 40: China Advertising Market Value: $ billion, 2003-2007 110
Table 41: China Advertising Market Segmentation I: % Share, by Value, 2007 111
Table 42: China Advertising Market Segmentation II: % Share, by Value, 2007 112
Table 43: China Advertising Market Share: % Share, by Value, 2007 113
Table 44: China Advertising Distribution: % Share, by Value, 2007 123
Table 45: China Advertising Market Value Forecast: $ billion, 2007-2012 124
Table 46: China Size of Population (million) , 2003-2007 125
Table 47: China GDP (Constant 2000 Prices, $ billion), 2003-2007 125
Table 48: China Inflation, 2003-2007 125
Table 49: China Exchange Rate, 2003 126
Table 50: France Advertising Market Value: $ billion, 2003-2007 128
Table 51: France Advertising Market Segmentation I: % Share, by Value, 2007 129
Table 52: France Advertising Market Segmentation II: % Share, by Value, 2007 130
Table 53: France Advertising Market Share: % Share, by Value, 2007 131
Table 54: France Advertising Distribution: % Share, by Value, 2007 141
Table 55: France Advertising Market Value Forecast: $ billion, 2007-2012 142
Table 56: France Size of Population (million) , 2003-2007 143
Table 57: France GDP (Constant 2000 Prices, $ billion), 2003-2007 143
Table 58: France Inflation, 2003-2007 143
Table 59: France Exchange Rate, 2003-2007 144
Table 60: Germany Advertising Market Value: $ million, 2003-2007 146
Table 61: Germany Advertising Market Segmentation I: % Share, by Value, 2007 147
Table 62: Germany Advertising Market Segmentation II: % Share, by Value, 2007 148
Table 63: Germany Advertising Market Share: % Share, by Value, 2007 149
Table 64: Germany Advertising Distribution: % Share, by Value, 2007 158
Table 65: Germany Advertising Market Value Forecast: $ million, 2007-2012 159
Table 66: Germany Size of Population (million) , 2003-2007 160
Table 67: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 160
Table 68: Germany Inflation, 2003-2007 160
Table 69: Germany Exchange Rate, 2003-2007 161
Table 70: Italy Advertising Market Value: $ million, 2003-2007 163
Table 71: Italy Advertising Market Segmentation I: % Share, by Value, 2007 164
Table 72: Italy Advertising Market Segmentation II: % Share, by Value, 2007 165
Table 73: Italy Advertising Market Share: % Share, by Value, 2007 166
Table 74: Italy Advertising Distribution: % Share, by Value, 2007 171
Table 75: Italy Advertising Market Value Forecast: $ million, 2007-2012 172
Table 76: Italy Size of Population (million) , 2003-2007 173
Table 77: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 173
Table 78: Italy Inflation, 2003-2007 173
Table 79: Italy Exchange Rate, 2003-2007 174
Table 80: Japan Advertising Market Value: $ billion, 2003-2007 176
Table 81: Japan Advertising Market Segmentation I: % Share, by Value, 2007 177
Table 82: Japan Advertising Market Segmentation II: % Share, by Value, 2007 178
Table 83: Japan Advertising Market Share: % Share, by Value, 2007 179
Table 84: Japan Advertising Distribution: % Share, by Value, 2007 188
Table 85: Japan Advertising Market Value Forecast: $ billion, 2007-2012 189
Table 86: Japan Size of Population (million) , 2003-2007 190
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 190
Table 88: Japan Exchange Rate, 2003-2007 190
Table 89: Netherlands Advertising Market Value: $ million, 2003-2007 192
Table 90: Netherlands Advertising Market Segmentation I: % Share, by Value, 2007 193
Table 91: Netherlands Advertising Market Segmentation II: % Share, by Value, 2007 194
Table 92: Netherlands Advertising Market Share: % Share, by Value, 2007 195
Table 93: Netherlands Advertising Distribution: % Share, by Value, 2007 204
Table 94: Netherlands Advertising Market Value Forecast: $ million, 2007-2012 205
Table 95: Netherlands Size of Population (million) , 2003-2007 206
Table 96: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 206
Table 97: Netherlands Inflation, 2003-2007 206
Table 98: Netherlands Exchange Rate, 2003-2007 207
Table 99: Spain Advertising Market Value: $ million, 2003-2007 209
Table 100: Spain Advertising Market Segmentation I: % Share, by Value, 2007 210
Table 101: Spain Advertising Market Segmentation II: % Share, by Value, 2007 211
Table 102: Spain Advertising Market Share: % Share, by Value, 2007 212
Table 103: Spain Advertising Distribution: % Share, by Value, 2007 222
Table 104: Spain Advertising Market Value Forecast: $ million, 2007-2012 223
Table 105: Spain Size of Population (million) , 2003-2007 224
Table 106: Spain GDP (Constant 2000 Prices, $ billion), 2003-2007 224
Table 107: Spain Inflation, 2003-2007 224
Table 108: Spain Exchange Rate, 2003-2007 225
Table 109: United Kingdom Advertising Market Value: $ billion, 2003-2007 227
Table 110: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2007 228
Table 111: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2007 229
Table 112: United Kingdom Advertising Market Share: % Share, by Value, 2007 230
Table 113: United Kingdom Advertising Distribution: % Share, by Value, 2007 240
Table 114: United Kingdom Advertising Market Value Forecast: $ billion, 2007-2012 241
Table 115: United Kingdom Size of Population (million), 2003-2007 242
Table 116: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 242
Table 117: United Kingdom Inflation, 2003-2007 242
Table 118: United Kingdom Exchange Rate, 2003-2007 243
Table 119: United States Advertising Market Value: $ billion, 2003-2007 245
Table 120: United States Advertising Market Segmentation I: % Share, by Value, 2007 246
Table 121: United States Advertising Market Segmentation II: % Share, by Value, 2007 247
Table 122: United States Advertising Market Share: % Share, by Value, 2007 248
Table 123: United States Advertising Distribution: % Share, by Value, 2007 258
Table 124: United States Advertising Market Value Forecast: $ billion, 2007-2012 259
Table 125: United States Size of Population (million) , 2003-2007 260
Table 126: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 260
Table 127: United States Inflation, 2003-2007 260
Table 128: Key Facts: WPP Group plc 261
Table 129: Key Financials: WPP Group plc 265
Table 130: Key Facts: Omnicom Group Inc 266
Table 131: Key Financials: Omnicom Group Inc 267
Table 132: Key Facts: Publicis Groupe SA 268
Table 133: Key Financials: Publicis Groupe SA 270


List of Figures
Figure 1: Global Advertising Market Value: $ billion, 2003-2007 29
Figure 2: Global Advertising Market Segmentation I: % Share, by Value, 2007 30
Figure 3: Global Advertising Market Segmentation II: % Share, by Value, 2007 31
Figure 4: Global Advertising Market Share: % Share, by Value, 2007 32
Figure 5: Forces Driving Competition in the Global Advertising Market, 2007 33
Figure 6: Drivers of Buyer Power in the Global Advertising Market, 2007 34
Figure 7: Drivers of Supplier Power in the Global Advertising Market, 2007 35
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Advertising Market, 2007 36
Figure 9: Factors Influencing the Threat of Substitutes in the Global Advertising Market, 2007 38
Figure 10: Drivers of Degree of Rivalry in the Global Advertising Market, 2007 39
Figure 11: Global Advertising Distribution: % Share, by Value, 2007 41
Figure 12: Global Advertising Market Value Forecast: $ billion, 2007-2012 42
Figure 13: Asia-Pacific Advertising Market Value: $ billion, 2003-2007 44
Figure 14: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2007 45
Figure 15: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2007 46
Figure 16: Asia-Pacific Advertising Market Share: % Share, by Value, 2007 47
Figure 17: Forces Driving Competition in the Advertising Market in Asia-Pacific, 2007 48
Figure 18: Drivers of Buyer Power in the Advertising Market in Asia-Pacific, 2007 49
Figure 19: Drivers of Supplier Power in the Advertising Market in Asia-Pacific, 2007 51
Figure 20: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Asia-Pacific, 2007 52
Figure 21: Factors Influencing the Threat of Substitutes in the Advertising Market in Asia-Pacific, 2007 54
Figure 22: Drivers of Degree of Rivalry in the Advertising Market in Asia-Pacific, 2007 55
Figure 23: Asia-Pacific Advertising Distribution: % Share, by Value, 2007 57
Figure 24: Asia-Pacific Advertising Market Value Forecast: $ billion, 2007-2012 58
Figure 25: Europe Advertising Market Value: $ billion, 2003-2007 60
Figure 26: Europe Advertising Market Segmentation I: % Share, by Value, 2007 61
Figure 27: Europe Advertising Market Segmentation II: % Share, by Value, 2007 62
Figure 28: Europe Advertising Market Share: % Share, by Value, 2007 63
Figure 29: Forces Driving Competition in the Advertising Market in Europe, 2007 64
Figure 30: Drivers of Buyer Power in the Advertising Market in Europe, 2007 65
Figure 31: Drivers of Supplier Power in the Advertising Market in Europe, 2007 66
Figure 32: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Europe, 2007 67
Figure 33: Factors Influencing the Threat of Substitutes in the Advertising Market in Europe, 2007 69
Figure 34: Drivers of Degree of Rivalry in the Advertising Market in Europe, 2007 70
Figure 35: Europe Advertising Distribution: % Share, by Value, 2007 72
Figure 36: Europe Advertising Market Value Forecast: $ billion, 2007-2012 73
Figure 37: Belgium Advertising Market Value: $ million, 2003-2007 76
Figure 38: Belgium Advertising Market Segmentation I: % Share, by Value, 2007 77
Figure 39: Belgium Advertising Market Segmentation II: % Share, by Value, 2007 78
Figure 40: Belgium Advertising Market Share: % Share, by Value, 2007 79
Figure 41: Forces Driving Competition in the Advertising Market in Belgium, 2007 80
Figure 42: Drivers of Buyer Power in the Advertising Market in Belgium, 2007 81
Figure 43: Drivers of Supplier Power in the Advertising Market in Belgium, 2007 82
Figure 44: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Belgium, 2007 83
Figure 45: Factors Influencing the Threat of Substitutes in the Advertising Market in Belgium, 2007 84
Figure 46: Drivers of Degree of Rivalry in the Advertising Market in Belgium, 2007 86
Figure 47: Belgium Advertising Distribution: % Share, by Value, 2007 88
Figure 48: Belgium Advertising Market Value Forecast: $ million, 2007-2012 89
Figure 49: Canada Advertising Market Value: $ million, 2003-2007 93
Figure 50: Canada Advertising Market Segmentation I: % Share, by Value, 2007 94
Figure 51: Canada Advertising Market Segmentation II: % Share, by Value, 2007 95
Figure 52: Canada Advertising Market Share: % Share, by Value, 2007 96
Figure 53: Forces Driving Competition in the Advertising Market in Canada, 2007 97
Figure 54: Drivers of Buyer Power in the Advertising Market in Canada, 2007 98
Figure 55: Drivers of Supplier Power in the Advertising Market in Canada, 2007 99
Figure 56: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Canada, 2007 100
Figure 57: Factors Influencing the Threat of Substitutes in the Advertising Market in Canada, 2007 102
Figure 58: Drivers of Degree of Rivalry in the Advertising Market in Canada, 2007 103
Figure 59: Canada Advertising Distribution: % Share, by Value, 2007 105
Figure 60: Canada Advertising Market Value Forecast: $ million, 2007-2012 106
Figure 61: China Advertising Market Value: $ billion, 2003-2007 110
Figure 62: China Advertising Market Segmentation I: % Share, by Value, 2007 111
Figure 63: China Advertising Market Segmentation II: % Share, by Value, 2007 112
Figure 64: China Advertising Market Share: % Share, by Value, 2007 113
Figure 65: Forces Driving Competition in the Advertising Market in China, 2007 114
Figure 66: Drivers of Buyer Power in the Advertising Market in China, 2007 115
Figure 67: Drivers of Supplier Power in the Advertising Market in China, 2007 117
Figure 68: Factors Influencing the Likelihood of New Entrants in the Advertising Market in China, 2007 118
Figure 69: Factors Influencing the Threat of Substitutes in the Advertising Market in China, 2007 120
Figure 70: Drivers of Degree of Rivalry in the Advertising Market in China, 2007 121
Figure 71: China Advertising Distribution: % Share, by Value, 2007 123
Figure 72: China Advertising Market Value Forecast: $ billion, 2007-2012 124
Figure 73: France Advertising Market Value: $ billion, 2003-2007 128
Figure 74: France Advertising Market Segmentation I: % Share, by Value, 2007 129
Figure 75: France Advertising Market Segmentation II: % Share, by Value, 2007 130
Figure 76: France Advertising Market Share: % Share, by Value, 2007 131
Figure 77: Forces Driving Competition in the Advertising Market in France, 2007 132
Figure 78: Drivers of Buyer Power in the Advertising Market in France, 2007 133
Figure 79: Drivers of Supplier Power in the Advertising Market in France, 2007 135
Figure 80: Factors Influencing the Likelihood of New Entrants in the Advertising Market in France, 2007 136
Figure 81: Factors Influencing the Threat of Substitutes in the Advertising Market in France, 2007 138
Figure 82: Drivers of Degree of Rivalry in the Advertising Market in France, 2007 139
Figure 83: France Advertising Distribution: % Share, by Value, 2007 141
Figure 84: France Advertising Market Value Forecast: $ billion, 2007-2012 142
Figure 85: Germany Advertising Market Value: $ million, 2003-2007 146
Figure 86: Germany Advertising Market Segmentation I: % Share, by Value, 2007 147
Figure 87: Germany Advertising Market Segmentation II: % Share, by Value, 2007 148
Figure 88: Germany Advertising Market Share: % Share, by Value, 2007 149
Figure 89: Forces Driving Competition in the Advertising Market in Germany, 2007 150
Figure 90: Drivers of Buyer Power in the Advertising Market in Germany, 2007 151
Figure 91: Drivers of Supplier Power in the Advertising Market in Germany, 2007 152
Figure 92: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Germany, 2007 153
Figure 93: Factors Influencing the Threat of Substitutes in the Advertising Market in Germany, 2007 155
Figure 94: Drivers of Degree of Rivalry in the Advertising Market in Germany, 2007 156
Figure 95: Germany Advertising Distribution: % Share, by Value, 2007 158
Figure 96: Germany Advertising Market Value Forecast: $ million, 2007-2012 159
Figure 97: Italy Advertising Market Value: $ million, 2003-2007 163
Figure 98: Italy Advertising Market Segmentation I: % Share, by Value, 2007 164
Figure 99: Italy Advertising Market Segmentation II: % Share, by Value, 2007 165
Figure 100: Italy Advertising Market Share: % Share, by Value, 2007 166
Figure 101: Italy Advertising Distribution: % Share, by Value, 2007 171
Figure 102: Italy Advertising Market Value Forecast: $ million, 2007-2012 172
Figure 103: Japan Advertising Market Value: $ billion, 2003-2007 176
Figure 104: Japan Advertising Market Segmentation I: % Share, by Value, 2007 177
Figure 105: Japan Advertising Market Segmentation II: % Share, by Value, 2007 178
Figure 106: Japan Advertising Market Share: % Share, by Value, 2007 179
Figure 107: Forces Driving Competition in the Advertising Market in Japan, 2007 180
Figure 108: Drivers of Buyer Power in the Advertising Market in Japan, 2007 181
Figure 109: Drivers of Supplier Power in the Advertising Market in Japan, 2007 182
Figure 110: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Japan, 2007 183
Figure 111: Factors Influencing the Threat of Substitutes in the Advertising Market in Japan, 2007 185
Figure 112: Drivers of Degree of Rivalry in the Advertising Market in Japan, 2007 186
Figure 113: Japan Advertising Distribution: % Share, by Value, 2007 188
Figure 114: Japan Advertising Market Value Forecast: $ billion, 2007-2012 189
Figure 115: Netherlands Advertising Market Value: $ million, 2003-2007 192
Figure 116: Netherlands Advertising Market Segmentation I: % Share, by Value, 2007 193
Figure 117: Netherlands Advertising Market Segmentation II: % Share, by Value, 2007 194
Figure 118: Netherlands Advertising Market Share: % Share, by Value, 2007 195
Figure 119: Forces Driving Competition in the Advertising Market in the Netherlands, 2007 196
Figure 120: Drivers of Buyer Power in the Advertising Market in the Netherlands, 2007 197
Figure 121: Drivers of Supplier Power in the Advertising Market in the Netherlands, 2007 198
Figure 122: Factors Influencing the Likelihood of New Entrants in the Advertising Market in the Netherlands, 2007 199
Figure 123: Factors Influencing the Threat of Substitutes in the Advertising Market in the Netherlands, 2007 200
Figure 124: Drivers of Degree of Rivalry in the Advertising Market in the Netherlands, 2007 202
Figure 125: Netherlands Advertising Distribution: % Share, by Value, 2007 204
Figure 126: Netherlands Advertising Market Value Forecast: $ million, 2007-2012 205
Figure 127: Spain Advertising Market Value: $ million, 2003-2007 209
Figure 128: Spain Advertising Market Segmentation I: % Share, by Value, 2007 210
Figure 129: Spain Advertising Market Segmentation II: % Share, by Value, 2007 211
Figure 130: Spain Advertising Market Share: % Share, by Value, 2007 212
Figure 131: Forces Driving Competition in the Advertising Market in Spain, 2007 213
Figure 132: Drivers of Buyer Power in the Advertising Market in Spain, 2007 214
Figure 133: Drivers of Supplier Power in the Advertising Market in Spain, 2007 216
Figure 134: Factors Influencing the Likelihood of New Entrants in the Advertising Market in Spain, 2007 217
Figure 135: Factors Influencing the Threat of Substitutes in the Advertising Market in Spain, 2007 219
Figure 136: Drivers of Degree of Rivalry in the Advertising Market in Spain, 2007 220
Figure 137: Spain Advertising Distribution: % Share, by Value, 2007 222
Figure 138: Spain Advertising Market Value Forecast: $ million, 2007-2012 223
Figure 139: United Kingdom Advertising Market Value: $ billion, 2003-2007 227
Figure 140: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2007 228
Figure 141: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2007 229
Figure 142: United Kingdom Advertising Market Share: % Share, by Value, 2007 230
Figure 143: Forces Driving Competition in the Advertising Market in the United Kingdom, 2007 231
Figure 144: Drivers of Buyer Power in the Advertising Market in the United Kingdom, 2007 232
Figure 145: Drivers of Supplier Power in the Advertising Market in the United Kingdom, 2007 234
Figure 146: Factors Influencing the Likelihood of New Entrants in the Advertising Market in the United Kingdom, 2007 235
Figure 147: Factors Influencing the Threat of Substitutes in the Advertising Market in the United Kingdom, 2007 237
Figure 148: Drivers of Degree of Rivalry in the Advertising Market in the United Kingdom, 2007 238
Figure 149: United Kingdom Advertising Distribution: % Share, by Value, 2007 240
Figure 150: United Kingdom Advertising Market Value Forecast: $ billion, 2007-2012 241
Figure 151: United States Advertising Market Value: $ billion, 2003-2007 245
Figure 152: United States Advertising Market Segmentation I: % Share, by Value, 2007 246
Figure 153: United States Advertising Market Segmentation II: % Share, by Value, 2007 247
Figure 154: United States Advertising Market Share: % Share, by Value, 2007 248
Figure 155: Forces Driving Competition in the Advertising Market in the United States, 2007 249
Figure 156: Drivers of Buyer Power in the Advertising Market in the United States, 2007 250
Figure 157: Drivers of Supplier Power in the Advertising Market in the United States, 2007 252
Figure 158: Factors Influencing the Likelihood of New Entrants in the Advertising Market in the United States, 2007 253
Figure 159: Factors Influencing the Threat of Substitutes in the Advertising Market in the United States, 2007 255
Figure 160: Drivers of Degree of Rivalry in the Advertising Market in the United States, 2007 256
Figure 161: United States Advertising Distribution: % Share, by Value, 2007 258
Figure 162: United States Advertising Market Value Forecast: $ billion, 2007-2012 259
Figure 163: Revenues & Profitability: WPP Group plc 265
Figure 164: Revenues & Profitability: Omnicom Group Inc 267
Figure 165: Revenues & Profitability: Publicis Groupe SA 270