Oral Hygiene: Global Industry Guide

Oral Hygiene: Global Industry Guide

Datamonitor's Oral Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The Global oral hygiene market grew by 2.7% in 2008 to reach a value of $25 billion.

In 2013, the Global oral hygiene market is forecast to have a value of $28.5 billion, an increase of 14.3% since 2008.

The Global oral hygiene market grew by 2.2% in 2008 to reach a volume of 11,778.5 million Units.

In 2013, the Global oral hygiene market is forecast to have a volume of 13,237.2 million Units, an increase of 12.4% since 2008.

Sales of toothpaste accounts for 58.9% of the global oral hygiene market value

America’s oral hygiene market accounts for 38.4% of the global, market value.

Procter & gamble Company is a leading company in global oral hygiene market, holding 23.2% of the market share value.

Supermarkets/hypermarkets are the biggest distribution channels in the global oral hygiene market, holding 43.8% of the market value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The oral hygiene market consists of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe

Table of Contents
CHAPTER 1 INTRODUCTION 20
1.1 What is this report about? 20
1.2 Who is the target reader? 20
1.3 How to use this report 20
1.4 Definitions 21
CHAPTER 2 GLOBAL ORAL HYGIENE 22
2.1 Market Overview 22
2.2 Market Value 23
2.3 Market Volume 24
2.4 Market Segmentation I 25
2.5 Market Segmentation II 26
2.6 Market Share 27
2.7 Five Forces Analysis 28
2.8 Distribution 36
2.9 Market Forecasts 37
CHAPTER 3 ORAL HYGIENE IN ASIA-PACIFIC 39
3.1 Market Overview 39
3.2 Market Value 41
3.3 Market Volume 42
3.4 Market Segmentation I 43
3.5 Market Segmentation II 44
3.6 Market Share 45
3.7 Five Forces Analysis 46
3.8 Distribution 53
3.9 Market Forecasts 54
CHAPTER 4 ORAL HYGIENE IN EUROPE 56
4.1 Market Overview 56
4.2 Market Value 58
4.3 Market Volume 59
4.4 Market Segmentation I 60
4.5 Market Segmentation II 61
4.6 Market Share 62
4.7 Five Forces Analysis 63
4.8 Distribution 70
4.9 Market Forecasts 71
4.10 Macroeconomic Indicators 73
CHAPTER 5 ORAL HYGIENE IN FRANCE 74
5.1 Market Overview 74
5.2 Market Value 76
5.3 Market Volume 77
5.4 Market Segmentation I 78
5.5 Market Segmentation II 79
5.6 Market Share 80
5.7 Five Forces Analysis 81
5.8 Distribution 89
5.9 Market Forecasts 90
5.10 Macroeconomic Indicators 92
CHAPTER 6 ORAL HYGIENE IN GERMANY 94
6.1 Market Overview 94
6.2 Market Value 96
6.3 Market Volume 97
6.4 Market Segmentation I 98
6.5 Market Segmentation II 99
6.6 Market Share 100
6.7 Five Forces Analysis 101
6.8 Distribution 108
6.9 Market Forecasts 109
6.10 Macroeconomic Indicators 111
CHAPTER 7 ORAL HYGIENE IN JAPAN 113
7.1 Market Overview 113
7.2 Market Value 115
7.3 Market Volume 116
7.4 Market Segmentation I 117
7.5 Market Segmentation II 118
7.6 Market Share 119
7.7 Five Forces Analysis 120
7.8 Distribution 128
7.9 Market Forecasts 129
7.10 Macroeconomic Indicators 131
CHAPTER 8 ORAL HYGIENE IN THE UNITED KINGDOM 133
8.1 Market Overview 133
8.2 Market Value 135
8.3 Market Volume 136
8.4 Market Segmentation I 137
8.5 Market Segmentation II 138
8.6 Market Share 139
8.7 Five Forces Analysis 140
8.8 Distribution 147
8.9 Market Forecasts 148
8.10 Macroeconomic Indicators 150
CHAPTER 9 ORAL HYGIENE IN THE UNITED STATES 152
9.1 Market Overview 152
9.2 Market Value 154
9.3 Market Volume 155
9.4 Market Segmentation I 156
9.5 Market Segmentation II 157
9.6 Market Share 158
9.7 Five Forces Analysis 159
9.8 Distribution 167
9.9 Market Forecasts 168
9.10 Macroeconomic Indicators 170
CHAPTER 10 COMPANY PROFILES 171
10.1 Leading Companies 171
CHAPTER 11 APPENDIX 181
11.1 Data Research Methodology 181


List of Tables
Table 1: Global Oral Hygiene Market Value: $ billion, 2004-2008 23
Table 2: Global Oral Hygiene Market Volume: Units million, 2004-2008 24
Table 3: Global Oral Hygiene Market Segmentation I: % Share, by Value, 2008 25
Table 4: Global Oral Hygiene Market Segmentation II: % Share, by Value, 2008 26
Table 5: Global Oral Hygiene Market Share: % Share, by Value, 2008 27
Table 6: Global Oral Hygiene Distribution: % Share, by Value, 2008 36
Table 7: Global Oral Hygiene Market Value Forecast: $ billion, 2008-2013 37
Table 8: Global Oral Hygiene Market Volume Forecast: Units million, 2008-2013 38
Table 9: Asia-Pacific Oral Hygiene Market Value: $ million, 2004-2008 41
Table 10: Asia-Pacific Oral Hygiene Market Volume: Units million, 2004-2008 42
Table 11: Asia-Pacific Oral Hygiene Market Segmentation I: % Share, by Value, 2008 43
Table 12: Asia-Pacific Oral Hygiene Market Segmentation II: % Share, by Value, 2008 44
Table 13: Asia-Pacific Oral Hygiene Market Share: % Share, by Value, 2008 45
Table 14: Asia-Pacific Oral Hygiene Distribution: % Share, by Value, 2008 53
Table 15: Asia-Pacific Oral Hygiene Market Value Forecast: $ million, 2008-2013 54
Table 16: Asia-Pacific Oral Hygiene Market Volume Forecast: Units million, 2008-2013 55
Table 17: Europe Oral Hygiene Market Value: $ million, 2004-2008 58
Table 18: Europe Oral Hygiene Market Volume: Units million, 2004-2008 59
Table 19: Europe Oral Hygiene Market Segmentation I: % Share, by Value, 2008 60
Table 20: Europe Oral Hygiene Market Segmentation II: % Share, by Value, 2008 61
Table 21: Europe Oral Hygiene Market Share: % Share, by Value, 2008 62
Table 22: Europe Oral Hygiene Distribution: % Share, by Value, 2008 70
Table 23: Europe Oral Hygiene Market Value Forecast: $ million, 2008-2013 71
Table 24: Europe Oral Hygiene Market Volume Forecast: Units million, 2008-2013 72
Table 25: Europe Exchange Rate, 2004-2008 73
Table 26: France Oral Hygiene Market Value: $ million, 2004-2008 76
Table 27: France Oral Hygiene Market Volume: Units million, 2004-2008 77
Table 28: France Oral Hygiene Market Segmentation I: % Share, by Value, 2008 78
Table 29: France Oral Hygiene Market Segmentation II: % Share, by Value, 2008 79
Table 30: France Oral Hygiene Market Share: % Share, by Value, 2008 80
Table 31: France Oral Hygiene Distribution: % Share, by Value, 2008 89
Table 32: France Oral Hygiene Market Value Forecast: $ million, 2008-2013 90
Table 33: France Oral Hygiene Market Volume Forecast: Units million, 2008-2013 91
Table 34: France Size of Population (million) , 2004-2008 92
Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008 92
Table 36: France Inflation, 2004-2008 92
Table 37: France Exchange Rate, 2004-2008 93
Table 38: Germany Oral Hygiene Market Value: $ million, 2004-2008 96
Table 39: Germany Oral Hygiene Market Volume: Liters million, 2004-2008 97
Table 40: Germany Oral Hygiene Market Segmentation I: % Share, by Value, 2008 98
Table 41: Germany Oral Hygiene Market Segmentation II: % Share, by Value, 2008 99
Table 42: Germany Oral Hygiene Market Share: % Share, by Volume, 2008 100
Table 43: Germany Oral Hygiene Distribution: % Share, by Value, 2008 108
Table 44: Germany Oral Hygiene Market Value Forecast: $ million, 2008-2013 109
Table 45: Germany Oral Hygiene Market Volume Forecast: Liters million, 2008-2013 110
Table 46: Germany Size of Population (million) , 2004-2008 111
Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 111
Table 48: Germany Inflation, 2004-2008 111
Table 49: Germany Exchange Rate, 2004-2008 112
Table 50: Japan Oral Hygiene Market Value: $ million, 2004-2008 115
Table 51: Japan Oral Hygiene Market Volume: Units million, 2004-2008 116
Table 52: Japan Oral Hygiene Market Segmentation I: % Share, by Value, 2008 117
Table 53: Japan Oral Hygiene Market Segmentation II: % Share, by Value, 2008 118
Table 54: Japan Oral Hygiene Market Share: % Share, by Value, 2008 119
Table 55: Japan Oral Hygiene Distribution: % Share, by Value, 2008 128
Table 56: Japan Oral Hygiene Market Value Forecast: $ million, 2008-2013 129
Table 57: Japan Oral Hygiene Market Volume Forecast: Units million, 2008-2013 130
Table 58: Japan Size of Population (million) , 2004-2008 131
Table 59: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 131
Table 60: Japan Inflation, 2004-2008 131
Table 61: Japan Exchange Rate, 2004-2008 132
Table 62: United Kingdom Oral Hygiene Market Value: $ million, 2004-2008 135
Table 63: United Kingdom Oral Hygiene Market Volume: Units million, 2004-2008 136
Table 64: United Kingdom Oral Hygiene Market Segmentation I: % Share, by Value, 2008 137
Table 65: United Kingdom Oral Hygiene Market Segmentation II: % Share, by Value, 2008 138
Table 66: United Kingdom Oral Hygiene Market Share: % Share, by Value, 2008 139
Table 67: United Kingdom Oral Hygiene Distribution: % Share, by Value, 2008 147
Table 68: United Kingdom Oral Hygiene Market Value Forecast: $ million, 2008-2013 148
Table 69: United Kingdom Oral Hygiene Market Volume Forecast: Units million, 2008-2013 149
Table 70: United Kingdom Size of Population (million) , 2004-2008 150
Table 71: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 150
Table 72: United Kingdom Inflation, 2004-2008 150
Table 73: United Kingdom Exchange Rate, 2004-2008 151
Table 74: United States Oral Hygiene Market Value: $ million, 2004-2008 154
Table 75: United States Oral Hygiene Market Volume: Units million, 2004-2008 155
Table 76: United States Oral Hygiene Market Segmentation I: % Share, by Value, 2008 156
Table 77: United States Oral Hygiene Market Segmentation II: % Share, by Value, 2008 157
Table 78: United States Oral Hygiene Market Share: % Share, by Value, 2008 158
Table 79: United States Oral Hygiene Distribution: % Share, by Value, 2008 167
Table 80: United States Oral Hygiene Market Value Forecast: $ million, 2008-2013 168
Table 81: United States Oral Hygiene Market Volume Forecast: Units million, 2008-2013 169
Table 82: United States Size of Population (million) , 2004-2008 170
Table 83: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 170
Table 84: United States Inflation, 2004-2008 170
Table 85: Key Facts: Colgate-Palmolive Company 171
Table 86: Key Financials: Colgate-Palmolive Company 173
Table 87: Key Facts: Procter & Gamble Company, The 174
Table 88: Key Financials: Procter & Gamble Company, The 177
Table 89: Key Facts: GlaxoSmithKline Plc 178
Table 90: Key Financials: GlaxoSmithKline Plc 180


List of Figures
Figure 1: Global Oral Hygiene Market Value: $ billion, 2004-2008 23
Figure 2: Global Oral Hygiene Market Volume: Units million, 2004-2008 24
Figure 3: Global Oral Hygiene Market Segmentation I: % Share, by Value, 2008 25
Figure 4: Global Oral Hygiene Market Segmentation II: % Share, by Value, 2008 26
Figure 5: Global Oral Hygiene Market Share: % Share, by Value, 2008 27
Figure 6: Forces Driving Competition in the Global Oral Hygiene Market 28
Figure 7: Drivers of Buyer Power in the Global Oral Hygiene Market 30
Figure 8: Drivers of Supplier Power in the Global Oral Hygiene Market 31
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Oral Hygiene Market 33
Figure 10: Factors Influencing the Threat of Substitutes in the Global Oral Hygiene Market 34
Figure 11: Drivers of Degree of Rivalry in the Global Oral Hygiene Market 35
Figure 12: Global Oral Hygiene Distribution: % Share, by Value, 2008 36
Figure 13: Global Oral Hygiene Market Value Forecast: $ billion, 2008-2013 37
Figure 14: Global Oral Hygiene Market Volume Forecast: Units million, 2008-2013 38
Figure 15: Asia-Pacific Oral Hygiene Market Value: $ million, 2004-2008 41
Figure 16: Asia-Pacific Oral Hygiene Market Volume: Units million, 2004-2008 42
Figure 17: Asia-Pacific Oral Hygiene Market Segmentation I: % Share, by Value, 2008 43
Figure 18: Asia-Pacific Oral Hygiene Market Segmentation II: % Share, by Value, 2008 44
Figure 19: Asia-Pacific Oral Hygiene Market Share: % Share, by Value, 2008 45
Figure 20: Forces Driving Competition in the Oral Hygiene Market in Asia-Pacific 46
Figure 21: Drivers of Buyer Power in the Oral Hygiene Market in Asia-Pacific 48
Figure 22: Drivers of Supplier Power in the Oral Hygiene Market in Asia-Pacific 49
Figure 23: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in Asia-Pacific 50
Figure 24: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in Asia-Pacific 51
Figure 25: Drivers of Degree of Rivalry in the Oral Hygiene Market in Asia-Pacific 52
Figure 26: Asia-Pacific Oral Hygiene Distribution: % Share, by Value, 2008 53
Figure 27: Asia-Pacific Oral Hygiene Market Value Forecast: $ million, 2008-2013 54
Figure 28: Asia-Pacific Oral Hygiene Market Volume Forecast: Units million, 2008-2013 55
Figure 29: Europe Oral Hygiene Market Value: $ million, 2004-2008 58
Figure 30: Europe Oral Hygiene Market Volume: Units million, 2004-2008 59
Figure 31: Europe Oral Hygiene Market Segmentation I: % Share, by Value, 2008 60
Figure 32: Europe Oral Hygiene Market Segmentation II: % Share, by Value, 2008 61
Figure 33: Europe Oral Hygiene Market Share: % Share, by Value, 2008 62
Figure 34: Forces Driving Competition in the Oral Hygiene Market in Europe 63
Figure 35: Drivers of Buyer Power in the Oral Hygiene Market in Europe 65
Figure 36: Drivers of Supplier Power in the Oral Hygiene Market in Europe 66
Figure 37: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in Europe 67
Figure 38: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in Europe 68
Figure 39: Drivers of Degree of Rivalry in the Oral Hygiene Market in Europe 69
Figure 40: Europe Oral Hygiene Distribution: % Share, by Value, 2008 70
Figure 41: Europe Oral Hygiene Market Value Forecast: $ million, 2008-2013 71
Figure 42: Europe Oral Hygiene Market Volume Forecast: Units million, 2008-2013 72
Figure 43: France Oral Hygiene Market Value: $ million, 2004-2008 76
Figure 44: France Oral Hygiene Market Volume: Units million, 2004-2008 77
Figure 45: France Oral Hygiene Market Segmentation I: % Share, by Value, 2008 78
Figure 46: France Oral Hygiene Market Segmentation II: % Share, by Value, 2008 79
Figure 47: France Oral Hygiene Market Share: % Share, by Value, 2008 80
Figure 48: Forces Driving Competition in the Oral Hygiene Market in France 81
Figure 49: Drivers of Buyer Power in the Oral Hygiene Market in France 83
Figure 50: Drivers of Supplier Power in the Oral Hygiene Market in France 84
Figure 51: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in France 85
Figure 52: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in France 86
Figure 53: Drivers of Degree of Rivalry in the Oral Hygiene Market in France 87
Figure 54: France Oral Hygiene Distribution: % Share, by Value, 2008 89
Figure 55: France Oral Hygiene Market Value Forecast: $ million, 2008-2013 90
Figure 56: France Oral Hygiene Market Volume Forecast: Units million, 2008-2013 91
Figure 57: Germany Oral Hygiene Market Value: $ million, 2004-2008 96
Figure 58: Germany Oral Hygiene Market Volume: Liters million, 2004-2008 97
Figure 59: Germany Oral Hygiene Market Segmentation I: % Share, by Value, 2008 98
Figure 60: Germany Oral Hygiene Market Segmentation II: % Share, by Value, 2008 99
Figure 61: Germany Oral Hygiene Market Share: % Share, by Volume, 2008 100
Figure 62: Forces Driving Competition in the Oral Hygiene Market in Germany 101
Figure 63: Drivers of Buyer Power in the Oral Hygiene Market in Germany 103
Figure 64: Drivers of Supplier Power in the Oral Hygiene Market in Germany 104
Figure 65: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in Germany 105
Figure 66: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in Germany 106
Figure 67: Drivers of Degree of Rivalry in the Oral Hygiene Market in Germany 107
Figure 68: Germany Oral Hygiene Distribution: % Share, by Value, 2008 108
Figure 69: Germany Oral Hygiene Market Value Forecast: $ million, 2008-2013 109
Figure 70: Germany Oral Hygiene Market Volume Forecast: Liters million, 2008-2013 110
Figure 71: Japan Oral Hygiene Market Value: $ million, 2004-2008 115
Figure 72: Japan Oral Hygiene Market Volume: Units million, 2004-2008 116
Figure 73: Japan Oral Hygiene Market Segmentation I: % Share, by Value, 2008 117
Figure 74: Japan Oral Hygiene Market Segmentation II: % Share, by Value, 2008 118
Figure 75: Japan Oral Hygiene Market Share: % Share, by Value, 2008 119
Figure 76: Forces Driving Competition in the Oral Hygiene Market in Japan 120
Figure 77: Drivers of Buyer Power in the Oral Hygiene Market in Japan 122
Figure 78: Drivers of Supplier Power in the Oral Hygiene Market in Japan 123
Figure 79: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in Japan 124
Figure 80: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in Japan 125
Figure 81: Drivers of Degree of Rivalry in the Oral Hygiene Market in Japan 126
Figure 82: Japan Oral Hygiene Distribution: % Share, by Value, 2008 128
Figure 83: Japan Oral Hygiene Market Value Forecast: $ million, 2008-2013 129
Figure 84: Japan Oral Hygiene Market Volume Forecast: Units million, 2008-2013 130
Figure 85: United Kingdom Oral Hygiene Market Value: $ million, 2004-2008 135
Figure 86: United Kingdom Oral Hygiene Market Volume: Units million, 2004-2008 136
Figure 87: United Kingdom Oral Hygiene Market Segmentation I: % Share, by Value, 2008 137
Figure 88: United Kingdom Oral Hygiene Market Segmentation II: % Share, by Value, 2008 138
Figure 89: United Kingdom Oral Hygiene Market Share: % Share, by Value, 2008 139
Figure 90: Forces Driving Competition in the Oral Hygiene Market in the United Kingdom 140
Figure 91: Drivers of Buyer Power in the Oral Hygiene Market in the United Kingdom 142
Figure 92: Drivers of Supplier Power in the Oral Hygiene Market in the United Kingdom 143
Figure 93: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in the United Kingdom 144
Figure 94: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in the United Kingdom 145
Figure 95: Drivers of Degree of Rivalry in the Oral Hygiene Market in the United Kingdom 146
Figure 96: United Kingdom Oral Hygiene Distribution: % Share, by Value, 2008 147
Figure 97: United Kingdom Oral Hygiene Market Value Forecast: $ million, 2008-2013 148
Figure 98: United Kingdom Oral Hygiene Market Volume Forecast: Units million, 2008-2013 149
Figure 99: United States Oral Hygiene Market Value: $ million, 2004-2008 154
Figure 100: United States Oral Hygiene Market Volume: Units million, 2004-2008 155
Figure 101: United States Oral Hygiene Market Segmentation I: % Share, by Value, 2008 156
Figure 102: United States Oral Hygiene Market Segmentation II: % Share, by Value, 2008 157
Figure 103: United States Oral Hygiene Market Share: % Share, by Value, 2008 158
Figure 104: Forces Driving Competition in the Oral Hygiene Market in the United States 159
Figure 105: Drivers of Buyer Power in the Oral Hygiene Market in the United States 161
Figure 106: Drivers of Supplier Power in the Oral Hygiene Market in the United States 162
Figure 107: Factors Influencing the Likelihood of New Entrants in the Oral Hygiene Market in the United States 164
Figure 108: Factors Influencing the Threat of Substitutes in the Oral Hygiene Market in the United States 165
Figure 109: Drivers of Degree of Rivalry in the Oral Hygiene Market in the United States 166
Figure 110: United States Oral Hygiene Distribution: % Share, by Value, 2008 167
Figure 111: United States Oral Hygiene Market Value Forecast: $ million, 2008-2013 168
Figure 112: United States Oral Hygiene Market Volume Forecast: Units million, 2008-2013 169
Figure 113: Revenues & Profitability: Colgate-Palmolive Company 173
Figure 114: Revenues & Profitability: Procter & Gamble Company, The 177
Figure 115: Revenues & Profitability: GlaxoSmithKline Plc 180