Table of Contents
This research service covers the global video and ad insertion server markets, examining drivers and restraints for growth, and pricing, distribution, technology, demand and geographical trends. The market is divided into three segments – cable, telco and broadcast. This research analyzes trends and growth potential for each segment, and studies them by region: Americas; Europe, Middle East, and Africa; and Asia-Pacific. In addition, an in-depth analysis of the competitive landscape, including vendors' market shares in each segment, is performed. Detailed profiles of the key vendors in the market are provided. The base year is 2013, with forecasts running through 2019.
Market Overview—Key Questions This Study Will Answer
Will the market continue to grow at its present rate? Will growth slow down as the industry matures
over the long term, especially in the developed markets?
Where does video and ad server technology stand today? What are the primary challenges faced by
vendors and new deployers in this market? What are the drivers and restraints for growth?
How are the existing competitors structured in the cable, telco, and broadcast segments? Are there
too many competitors at present? Are they well positioned to meet current and future customer
Will there be further consolidation over the next xto x years? Will the market continue to be
attractive for mergers and acquisitions?
What are the major technology trends under consideration? How do pricing models differ by
category—cable, telco, and broadcast?
What are the revenue breakdowns for the Americas, EMEA, and Asia-Pacific regions? Which are
the fastest-growing regions?
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