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Morocco Tourism Report 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 28 pages

Includes 3 FREE quarterly updates

BMI View: We expect that the strength of the euro against the Moroccan dirham, combined with theincreasing number of low-cost airlines and routes between European countries and Morocco, will continueto drive up the number of inbound arrivals in the next five years. However, as the government fails toprovide adequate incentives for banks and private developers to invest in the Moroccan tourism industry,the country lags behind in its plans to start developing untapped tourist areas in order to take the pressureoff more saturated ones. This includes the development of luxury resorts, which the government is trying topromote to diversify its offering to European tourists and, in the longer term, Asians.

Key Trends And Forecasts

? We forecast inbound arrivals to increase from 10.2mn in 2015 to 10.7mn in 2019, with strong growth inthe short term as European countries seek to take advantage of the strength of the euro against the localMorocco Tourism Report 2016© Business Monitor International Ltd Page 5currency as well as of the cheap travel options between Europe and Morocco. Over the longer term,however, we expect this growth to be weaker, going from 2.09% growth in 2015 to 1.26% in 2018 and0.39% by 2019. This will be essentially a result of the lack of diversification of the offer to Europeantourists.

Table Of Contents

Morocco Tourism Report 2016
BMI Industry View 5
Table: Key Forecasts (Morocco 2012-2019) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Morocco 2012-2019) 13
Table: Tourism Receipts (Morocco 2012-2019) 14
Table: Hotel Accommodation (Morocco 2012-2019) 16
Table: Tourist Departures and Consumption (Morocco 2012-2019) 17
Industry Risk Reward Index 18
Tourism Risk/Reward Index 18
Table: MENA - Tourism Risk Reward Index 19
Market Overview 20
Competitive Landscape 23
Domestic Hotel Groups 23
Table: Domestic Hotel Groups 23
International Hotel Groups 24
Table: International Hotel Groups 24
Methodology 25
Industry Forecast Methodology 25
Risk/Reward Index Methodology 26
Table: Weighting Of Indicators 28

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