Synopsis

- The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 101 C-level industry executives are captured in our in-depth survey.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report analyzes expenditure of construction industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
- Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
- In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection.
- The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
- The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

“Sustainability in the Global Construction Industry 2012–2013: A Global CEO Survey” is a new report by Timetric that analyzes how senior level executives in the construction industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of construction industry senior level respondents related to the following:
- What sustainability means to the industry
- Factors that drive sustainability measures
- Barriers that confront effective implementation of sustainability
- Sustainable and energy efficiency measures and their impact on profitability
- Metrics used for the measurement of sustainability performance
- Procurement of sustainable materials
- Demand for sustainable products and services, including markets that will drive growth
- Changes expected in sustainability budgets and cost saving targets
- Methods of marketing green credentials and the use of media channels
- Sustainability leaders

Reasons To Buy

- Drive revenues by understanding future sustainable product investment areas and growth regions
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
- Uncover the business outlook, key sustainability challenges and opportunities
- Understand the effect of sustainability on other players and competitors in the industry
- Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers
- Identify specific green marketing channels your competitors are using to win business

Key Highlights
- Respondents from the construction industry identified Germany, the UK and Canada as the territories most likely to offer the largest-growth potential to sustainable products and services as indicated by 52%, 51% and 50% of respective respondents.
- Respondents from both buyer and supplier companies expect an increase in profitability due to the adoption of sustainability practices. Of all the C-level respondents, 57% of buyers and 54% of suppliers predict an increase in profitability.
- A total of 68% of C-level respondents from construction supplier companies identified ‘emails and newsletters’ as an effective channel of promotion. Additionally, 44% of respondents identified ‘corporate or brand websites’ as important.

Table Of Contents


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Construction Sustainability C-level Survey Respondents
2 Executive Summary
3 Sustainability in the Construction Industry: C-level Respondents
3.1 Perception of Sustainability
3.2 Sustainability in Business Functions
3.2.1 Sustainability in business functions by buyers
3.2.2 Sustainability in business functions by suppliers
3.3 Key Drivers of Sustainability
3.4 Barriers to Sustainability
3.5 Key Markets for Growth
4 Implementation of Sustainability: C-level Respondents
4.1 Organizational Prerequisites for Sustainability
4.2 Implementation of Sustainable Measures
4.2.1 Implementation of sustainable measures of buyers
4.2.2 Implementation of sustainable measures of suppliers
4.3 Key Energy Efficiency Measures
4.3.1 Key energy efficiency measures of buyers
4.3.2 Key energy efficiency measures of suppliers
4.4 Effective Monitoring of Sustainability
5 Financial Implications of Sustainability: C-level Respondents
5.1 Cost Saving Expectations
5.2 Impact of Sustainability on Profits
5.3 Planned Change in Sustainability Budgets
5.4 Impact of Carbon Tax
6 Sustainable Procurement : C-level Respondents
6.1 Critical Factors for Supplier Selection
6.2 Level of Supplier Engagement
6.3 Expenditure on Sustainable Procurement
6.4 Attributes of Green Procurement
6.5 Procurement of Sustainable Products and Services
7 Marketing Green Initiatives : C-level Respondents
7.1 Drivers of Green Marketing
7.2 Marketing of Green Credentials
7.3 Effective Channels of Promotion
8 Appendix
8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 Disclaimer

List of Tables

Table 1: Total Global Construction Sustainability Survey Respondents by Company Type, 2012
Table 2: Perception of Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 3: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Table 4: Sustainability in Business Functions by Construction Industry Suppliers in the Global Construction Industry (%), 2012
Table 5: Key Drivers of Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 6: Barriers to Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 7: Key Markets for Growth in the Global Construction Industry (%), 2013
Table 8: Organizational Prerequisites for Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 9: Implementation of Sustainable Measures of Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Table 10: Implementation of Sustainable Measures of Suppliers in the Global Construction Industry (%), 2012
Table 11: Key Energy Efficiency Measures of Construction Contractors and Project Developers in the Global Construction Industry (%), 2013
Table 12: Key Energy Efficiency Measures of Construction Industry Suppliers in the Global Construction Industry (%), 2013
Table 13: Effective Monitoring of Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 14: Cost Saving Expectations by Company Type in the Global Construction Industry (%), 2013
Table 15: Impact of Sustainability on Profits by Company Type in the Global Construction Industry (%), 2013
Table 16: Planned Change in Sustainability Budgets by Company Type in the Global Construction Industry (%), 2013
Table 17: Impact of Carbon Tax by Company Type in the Global Construction Industry (%), 2012
Table 18: Critical Factors for Supplier Selection by Buyers in the Global Construction Industry (%), 2012
Table 19: Level of Supplier Engagement of Buyers in the Global Construction Industry (%), 2012
Table 20: Expenditure on Sustainable Procurement for Buyers in the Global Construction Industry (%), 2012
Table 21: Attributes of Green Procurement for Buyers in the Global Construction Industry (%), 2012
Table 22: Procurement of Sustainable Products and Services for Buyers in the Global Construction Industry (%), 2012
Table 23: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Table 24: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Table 25: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
Table 26: Full Survey Results - Closed Questions

List of Figures

Figure 1: Perception of Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 2: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Figure 3: Sustainability in Business Functions by Suppliers in the Global Construction Industry (%), 2012
Figure 4: Key Drivers of Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 5: Barriers to Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 6: Key Markets for Growth in the Global Construction Industry (%), 2013
Figure 7: Organizational Prerequisites for Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 8: Implementation of Sustainable Measures by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Figure 9: Implementation of Sustainable Measures of Suppliers in the Global Construction Industry (%), 2012
Figure 10: Key Energy Efficiency Measures of Construction Contractors and Project Developers in the Global Construction Industry (%), 2013
Figure 11: Key Energy Efficiency Measures of Construction Industry Suppliers in the Global Construction Industry (%), 2013
Figure 12: Effective Monitoring of Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 13: Cost Saving Expectations by Company Type in the Global Construction Industry (%), 2013
Figure 14: Impact of Sustainability on Profits by Company Type in the Global Construction Industry (%), 2013
Figure 15: Planned Change in Sustainability Budgets by Company Type in the Global Construction Industry (%), 2013
Figure 16: Impact of Carbon Tax by Company Type in the Global Construction Industry (%), 2012
Figure 17: Critical Factors for Supplier Selection by Buyers in the Global Construction Industry (%), 2012
Figure 18: Level of Supplier Engagement of Buyers in the Global Construction Industry (%), 2012
Figure 19: Expenditure on Sustainable Procurement for Buyers in the Global Construction Industry (%), 2012
Figure 20: Attributes of Green Procurement for Buyers in the Global Construction Industry (%), 2012
Figure 21: Procurement of Sustainable Products and Services for Buyers in the Global Construction Industry (%), 2012
Figure 22: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Figure 23: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Figure 24: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012

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