Background:


The global publishing industry has experienced growth during the last five years and is expected
to continue as it reached approximately US $347.6 billion in 2017 with a CAGR of 2.3% over the
next five years.
Lucintel, a leading global management consulting and market research firm, has conducted a
competitive analysis of the top five global publishing companies and presents its findings in “Top
5 Global Publishing Companies: Performance, Strategies, and Competitive Analysis.” The
report provides detailed insight into the performance of the top five global publishing companies.
The analysis highlights the companies that are performing the best among the peer group, and in
which areas, and therefore clarifies leading performance standards and the strengths and
weaknesses of companies covered.
The publishing industry is highly fragmented and includes the segments of newspaper publishing,
book publishing, and periodicals publishing. The North American region dominates this industry.
Literacy level, income level, advertiser spending, technological changes, and government
regulations are expected to contribute to the industry growth significantly. In this study, Lucintel
thoroughly profiles the following five companies with detailed competitive assessments:

· Bertelsmann AG

· McGraw-Hill Companies

· News Corporation

· Pearson plc

· Wolters Kluwer

The Asia Pacific (APAC) region witnessed the highest growth during the last five years due to
strong economic development; a concerted effort to make companies competitive in the global
marketplace, and the increased participation of private media and entertainment companies.
Lucintel’s research indicates that Europe is anticipated to have positive growth in the industry
during the forecast period as strategic partnerships are expected with international players and
with local and national players to expand readership reach.
This study is intended to provide industry leaders with a competitive benchmarking of the world’s
top five global publishing companies. The study provides up-to-date information on the market
share, profit margins, capabilities, and strategies of the leaders. It is designed to provide
strategically significant competitor information, data analysis, and insight that are critical to the
development and implementation of effective marketing and sales plans.
This report will save hundreds of hours of your own personal research time and will significantly
benefit you in expanding your business opportunities in the global publishing companies. In
today’s chaotic economy, you need every advantage that you can find to keep ahead in your
business.


Features of this Report:

In Lucintel's newest competitive research study on the world's global publishing companies, we
thoroughly profile following five companies with detailed competitive assessments:

· Bertelsmann AG

· McGraw-Hill Companies

· News Corporation

· Pearson plc

· Wolters Kluwer

The detailed analysis of each company offers a critical view into key strategic areas, including:

· Company overview

· Benchmarking (financial and market)

· SWOT analysis

· Product positioning

· Marketing strategy and tactics

· Corporate strategy

To make any investment, business, or strategic decisions, you need adequate and timely
information. This market report fulfills this core need. This is an indispensable reference guide for
industry executives who are dealing with publishing industry. Some of the features of this multiclient
market intelligence report are:

· Market size estimates in terms of (US $) value by segments of the top five global
publishing companies

· Regional analysis: global publishing companies’breakdown by key regions (North
America, Europe, APAC, and ROW)

· Market trends, drivers, and forecasts

· Competitive benchmarking of each players against their financial and market strength

· Global and regional market share estimates for the top players

· Product line overview and positioning of top players

· SWOT analysis of the leaders

· Marketing strategy and tactics

· Corporate strategy

Table Of Contents

TABLE OF CONTENTS

1. Executive Summary
2. Market Definition and Scope
3. Market Opportunity
- Supply Chain
- Porter’s Five Forces Analysis
4. Competitive Benchmarking (Financial and Market)
Company Profile on Following Parameters
Company Overview
Product Positioning
SWOT Analysis
Benchmarking (Financial and Market)
Corporate Culture and Strategy
Marketing Strategy and Tactics
5. Company Profile on Bertelsmann AG
6. Company Profile on McGraw-Hill Companies
7. Company Profile on News Corporation
8. Company Profile on Pearson plc
9. Company Profile on Wolters Kluwer

List of Figures
CHAPTER 3. Market Opportunity
Figure 3.1: Supply chain for global publishing market
Figure 3.2: Global publishing industry annual trend 2006-11 (US $B)
Figure 3.3: Global publishing industry regional trend: 2006-11 (US $B)
Figure 3.4: Global publishing industry regional trend: 2006-11 (%)
Figure 3.5: Global publishing industry segment distribution 2011 (e)
Figure 3.6: Global publishing industry opportunity by region
CHAPTER 4. Competitive Benchmarking (Financial and Market)
Figure 4.1: Financial benchmarking of top 5 global publishing companies
Figure 4.2: Gross profit and net profit of top 5 players (2011)
Figure 4.3: Financial analysis- growth leadership quadrant (2011)
Figure 4.4: Market share of top players in publishing market (2006) (%)
Figure 4.5: Market share of top players in publishing market (2011) (%)
Figure 4.6: Market share analysis of publishing market (2006) (%)
Figure 4.7: Market share analysis of publishing market (2011) (%)
Figure 4.8: Global market share analysis of publishing market (2011) (%)
Figure 4.9: Global publishing market fragmentation (2011)
Figure 4.10: Market value North America: US $B
Figure 4.11: Market value Europe: US $B
Figure 4.12: Market value Asia Pacific: US $B
Figure 4.13: Market value Row: US $B
Figure 4.14: Top five publishing companies- 2011 (e): regional revenue evaluation (US
$B)
Figure 4.15: Global publishing companies- 2011 (e): regional revenue evaluation (%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: APAC Trend for top players 2007-2011 (US $B)
Figure 4.19: ROW revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad- top 5 major players
CHAPTER 5. Company Profile of Bertelsmann AG
Figure 5.1: Bertelsmann AG revenue by business structure 2011
Figure 5.2: Lucintel Triad- Bertelsmann AG
Figure 5.3: Financial benchmarking of Bertelsmann AG against Top 3 and Top 5 industry
players’ average
Figure 5.4: Financial benchmarking of Bertelsmann AG against Top 5 Best
Figure 5.5: Global industry revenue trend vs. Bertelsmann AG (2007-2011) in US $B
Figure 5.6: Global market share trend for Bertelsmann AG (2007-2011) in (%)
Figure 5.7: North American industry revenue trend vs. Bertelsmann AG 2007-2011 in US
$B
Figure 5.8: European industry revenue trend vs. Bertelsmann AG 2007-2011 in US $B
Figure 5.9: APAC Industry revenue trend vs. Bertelsmann AG 2007-2011 in US $B
Figure 5.10: ROW Industry revenue trend vs. Bertelsmann AG 2007-2011 in US $B
Figure 5.11: Market share trend for Bertelsmann AG in North America 2007-2011 in (%)
Figure 5.12: Market share trend for Bertelsmann AG in Europe 2007-2011 in (%)
Figure 5.13: Market share trend for Bertelsmann AG in APAC 2007-2011 in (%)
Figure 5.14: Market share trend for Bertelsmann AG in ROW 2007-2011 in (%)
Figure 5.15: Bertelsmann AG Productivity: 2007-2011 in US $M
Figure 5.16: Bertelsmann AG Fixed Asset value: 2007-2011 in US $M
Figure 5.17: Strategic execution
CHAPTER 6. Company Profile of McGraw-Hill Companies, Inc.
Figure 6.1: McGraw-Hill revenue by business structure 2011
Figure 6.2: Lucintel Triad- McGraw-Hill
Figure 6.3: Financial Benchmarking of McGraw-Hill against Top 3 and Top 5 industry
players’ average
Figure 6.4: Financial benchmarking of McGraw-Hill against Top 5 Best
Figure 6.5: Global industry revenue trend vs. McGraw-Hill (2007-2011) in US $B
Figure 6.6: Global market share trend for McGraw-Hill (2007-2011) in (%)
Figure 6.7: North American industry revenue trend vs. McGraw-Hill 2007-2011 in US $B
Figure 6.8: European industry revenue trend vs. McGraw-Hill 2007-2011 in US $B
Figure 6.9: APAC Industry revenue trend vs. McGraw-Hill 2007-2011 in US $B
Figure 6.10: ROW Industry revenue trend vs. McGraw-Hill 2007-2011 in US $B
Figure 6.11: Market share trend for McGraw-Hill in North America 2007-2011 in (%)
Figure 6.12: Market share trend for McGraw-Hill in Europe 2007-2011 in (%)
Figure 6.13: Market share trend for McGraw-Hill in APAC 2007-2011 in (%)
Figure 6.14: Market share trend for McGraw-Hill in ROW 2007-2011 in (%)
Figure 6.15: McGraw-Hill productivity: 2007-2011 in US $M
Figure 6.16: McGraw-Hill fixed asset value: 2007-2011 in US $M
Figure 6.17: Strategic Execution
CHAPTER 7. Company Profile of News Corporation
Figure 7.1: News corporation revenue by business structure 2011
Figure 7.2: Lucintel triad- News Corporation
Figure 7.3: Financial benchmarking of News Corporation against top 3 and top 5 industry
players’ average
Figure 7.4: Financial benchmarking of News Corporation against top 5 best
Figure 7.5: Global industry revenue trend vs. News Corporation (2007-2011) in US $B
Figure 7.6: Global market share trend for News Corporation (2007-2011) in (%)
Figure 7.7: North American industry revenue trend vs. News Corporation
(2007-2011) in US $B
Figure 7.8: European industry revenue trend vs. News Corporation (2007-2011)in US $B
Figure 7.9: APAC Industry revenue trend vs. News Corporation (2007-2011) in US $B
Figure 7.10: ROW Industry revenue trend vs. News Corporation (2007-2011) in US $B
Figure 7.11: Market share trend for News Corporation in North America 2007-2011 in (%)
Figure 7.12: Market share trend for News Corporation in Europe 2007-2011 in (%)
Figure 7.13: Market share trend for News Corporation in APAC 2007-2011 in (%)
Figure 7.14: Market share trend for News Corporation in ROW 2007-2011 in (%)
Figure 7.15: News corporation productivity: 2007-2011 in US $M
Figure 7.16: News corporation fixed asset value: 2007-2011 in US $M
Figure 7.17: Strategic execution
CHAPTER 8. Company Profile of Pearson plc
Figure 8.1: Pearson plc revenue by business structure 2011
Figure 8.2: Lucintel triad- Pearson plc
Figure 8.3: Financial benchmarking of Pearsonplc against Top 3 and Top 5 Industry
Players’ Average
Figure 8.4: Financial benchmarking of Pearson plc against Top 5 Best
Figure 8.5: Global industry revenue trend vs. Pearson plc (2007-2011) in US $B
Figure 8.6: Global market share trend for Pearson plc (2007-2011) in (%)
Figure 8.7: North American industry revenue trend vs. Pearson plc
(2007-2011) in US $B
Figure 8.8: European industry revenue trend vs. Pearson plc
(2007-2011) in US $B
Figure 8.9: APAC Industry revenue trend vs. Pearson plc (2007-2011) in US $B
Figure 8.10: ROW Industry revenue trend vs. Pearson plc (2007-2011) in US $B
Figure 8.11: Market share trend for Pearson plc in North America 2007-2011 in (%)
Figure 8.12: Market share trend for Pearson plc in Europe 2007-2011 in (%)
Figure 8.13: Market share trend for Pearson plc in APAC 2007-2011 in (%)
Figure 8.14: Market share trend for Pearson plc in ROW 2007-2011 in (%)
Figure 8.15: Pearson plc Productivity: 2007-2011 in US $M
Figure 8.16: Pearson plc Fixed Asset Value: 2007-2011 in US $M
Figure 8.17: Strategic execution
CHAPTER 9. Company Profile of Wolters Kluwer
Figure 9.1: Wolters Kluwer revenue by business segments 2011
Figure 9.2: Lucintel triad- Wolters Kluwer
Figure 9.3: Financial benchmarking of Wolters Kluwer against Top 3 and Top 5 Industry
Players’ Average
Figure 9.4: Financial benchmarking of Wolters Kluwer against Top 5 Best
Figure 9.5: Global industry revenue trend vs. Wolters Kluwer (2007-2011) in US $B
Figure 9.6: Global market share trend for Wolters Kluwer (2007-2011) in (%)
Figure 9.7: North American industry revenue trend vs. Wolters Kluwer
(2007-2011) in US $B
Figure 9.8: European industry Revenue Trend vs. Wolters Kluwer
(2007-2011) in US $B
Figure 9.9: APAC industry Revenue Trend vs. Wolters Kluwer (2007-2011) in US $B
Figure 9.10: ROW industry Revenue Trend vs. Wolters Kluwer (2007-2011) in US $B
Figure 9.11: Market share trend for Wolters Kluwer in North America 2007-2011 in (%)
Figure 9.12: Market share trend for Wolters Kluwer in Europe 2007-2011 in (%)
Figure 9.13: Market share trend for Wolters Kluwer in APAC 2007-2011 in (%)
Figure 9.14: Market share trend for Wolters Kluwer in ROW 2007-2011 in (%)
Figure 9.15: Wolters Kluwer productivity: 2007-2011 in US $M
Figure 9.16: Wolters Kluwer fixed asset value: 2007-2011 in US $M
Figure 9.17: Strategic execution

List of Tables
CHAPTER 3. Market Opportunity
Table 3.1: Global publishing industry parameters 2011
Table 3.2: Relative industry attractiveness by region
Table 3.3: Regional revenue growth rate (2006-2011)
CHAPTER 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top 5 global publishing companies
Table 4.2: Key financial parameters for top 5 major players
Table 4.3: Regional revenue trend (US $B)
Table 4.4: Regional revenue trend (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad- top 5 major players
CHAPTER 5. Company Profile of Bertelsmann AG
Table 5.1: Market served- Bertelsmann AG
Table 5.2: Lucintel triad- Bertelsmann AG
Table 5.3: Financial benchmarking of Bertelsmann AG against Best and against
Top 3 and Top 5 industry players’ average
Table 5.4: Strategic execution- product positioning by segment
Table 5.5: Strategic execution- perceived customer value / quality
Table 5.6: Strategic execution- promotion / communications
Table 5.7: Strategic execution- product distribution by region
CHAPTER 6. Company Profile of McGraw-Hill Companies, Inc.
Table 6.1: Market served- McGraw-Hill
Table 6.2: Lucintel triad- McGraw-Hill
Table 6.3: Financial benchmarking of McGraw-Hill against Best and against Top
3 and Top 5 industry players’ average
Table 6.4: Strategic execution- product positioning by segment
Table 6.5: Strategic execution- perceived customer value / quality
Table 6.6: Strategic execution- promotion / communications
Table 6.7: Strategic execution- product distribution by region
CHAPTER 7. Company Profile of News Corporation
Table 7.1: Market served- News Corporation
Table 7.2: Lucintel triad- News Corporation
Table 7.3: Financial benchmarking of News Corporation against Best and against
Top 3 and Top 5 industry players’ average
Table 7.4: Strategic execution- product positioning by segment
Table 7.5: Strategic execution- perceived customer value / quality
Table 7.6: Strategic execution- promotion / communications
Table 7.7: Strategic execution- product distribution by region
CHAPTER 8. Company Profile of Pearson plc Corporation
Table 8.1: Market served- Pearson plc Corporation
Table 8.2: Lucintel triad- Pearson plc Corporation
Table 8.3: Financial benchmarking of Pearson plc against Best and against Top
3 and Top 5 industry players’ average
Table 8.4: Strategic execution- product positioning by segment
Table 8.5: Strategic execution- perceived customer value / quality
Table 8.6: Strategic execution- promotion / communications
Table 8.7: Strategic execution- product distribution by region
CHAPTER 9. Company Profile of Wolters Kluwer
Table 9.1: Markets served- Wolters Kluwer
Table 9.2: Lucintel triad- Wolters Kluwer
Table 9.3: Financial benchmarking of Wolters Kluwer against Best and against
Top 3 and top 5 industry players’ average
Table 9.4: Strategic execution- product positioning by segment
Table 9.5: Strategic execution- perceived customer value / quality
Table 9.6: Strategic execution- promotion / communications
Table 9.7: Strategic execution- product distribution by region

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