Australasia Beverage Forecasts September 2013

  • October 2013
  • -
  • Canadean Ltd
  • -
  • 4 pages

Product Synopsis

Published by Canadean, Australasia Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.

Introduction and Landscape

Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
Australasia is a region which has great expanses of unoccupied land. This is more noticeable in Australia (given its size), with most of the population situated in just a handful of cities. As such, distribution is one of the most significant challenges faced by the producers of consumer goods. In addition, the temperatures can switch between extremes, driving different categories throughout the course of the year.

What are the key drivers behind recent market changes?
Despite the fact that Australia and New Zealand are at the extreme opposites with regards to population, many of the trends are similar. The most prevalent trend in both countries is one of health and well-being. Despite the relatively low disposable income for New Zealanders, the population seem more interested in functionality than they are for quantity. Australasia also has a strong beer and coffee drinking culture, with these categories demonstrating large volumes year on year.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits

Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the 24 individual beverage categories

Canadean's Australasia Beverage Forecasts includes data tables for Australia and New Zealand, plus regional balancers

Table Of Contents

Beverage Consumption Data Tables
Data Horizon 2000-2012 ACTUAL, 2013-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
Geographic Coverage
AUSTRALASIA: Australia, New Zealand,
Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each individual country we have taken a value judgement to arrive at a balancing “Others” figure. This is recorded as a separate entity, specific to the Region to which it belongs
Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Categories covered where applicable:
Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Sports Drinks
Energy Drinks
Dairy Drinks
Hot Tea
Hot Coffee
Beer
Cider
Wine
Spirits
Fortified Wine
FABs
Sake
Rice Wine
Australasia Beverage Forecasts - Methodology

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