Africa Beverage Forecasts September 2013

  • October 2013
  • -
  • Canadean Ltd
  • -
  • 10 pages

Product Synopsis

Published by Canadean, Africa Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.

Introduction and Landscape

Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
Africa is a very culturally diverse continent, with some of the poorest consumers on earth. Despite of this, the standard of living is generally on the rise. With an improvement in spending power, consumers are able to look towards the more ‘luxury’ beverage categories.

What are the key drivers behind recent market changes?
The African climate will always have a part to play in consumption and for this reason, the basic categories (such as packaged water or carbonates) are often the most prevalent. To add to this, price will always have an impact on the beverage market, with price sensitive consumers remaining cautious.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits

Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the 24 individual beverage categories

Canadean's Africa Beverage Forecasts includes data tables for Nigeria and South Africa plus a regional balancer

Supporting text for Nigeria

Table Of Contents

Beverage Consumption Data Tables
Data Horizon 2000-2012 ACTUAL, 2013-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
Geographic Coverage
AFRICA: Nigeria, South Africa.
Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each individual country, specifically North Africa and Rest of Africa, we have taken a value judgement to arrive at a balancing “Others” figure. This is recorded as a separate entity, specific to the Region to which it belongs
Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Market Commentary
Geographic Coverage
AFRICA: Nigeria
Categories covered where applicable:
Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Sports Drinks
Energy Drinks
Dairy Drinks
Hot Tea
Hot Coffee
Beer
Cider
Wine
Spirits
Fortified Wine
FABs
Sake
Rice Wine
Africa Beverage Forecasts - Methodology

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