Toys and Games in the US

  • September 2014
  • -
  • Euromonitor International
  • -
  • 48 pages

Toys and games experienced relatively little growth in 2013, as a shortened holiday shopping season had an adverse impact on sales. The period between Thanksgiving and Christmas was shorter than ever in the year, which along with lower-than-expected economic results hurt overall sales for the year. However, new console launches and continued growth of digital gaming as well as growth in children’s tablets helped mitigate these losses and prevent declines.

Euromonitor International’s Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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1 Companies

Company Profiles

Microsoft Corp.

United States

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