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Toys and Games in the US

  • July 2015
  • -
  • Euromonitor International
  • -
  • 38 pages

Traditional toys and video games witnessed a strong increase in value sales growth in 2014. In traditional games, growth was largely led by licensed products as well as renewed strength in the construction toy category. Video games were also greatly helped by the growth of new consoles as the Xbox One and PlayStation 4 had their first full year of sales in the US. Additionally toys-to-life products like Skylanders and Disney Infinity helped to further spur growth within video game hardware.

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys and Games in the US
TOYS AND GAMES IN THE US
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games See Solid Growth in 2014
Licensed Toys Lead Traditional Toy Sales
Toys and Games Sees Consolidation
Internet Retailing Continues To Be A Focus
Future Bright for Toys and Games
Key Trends and Developments
Frozen Heats Up Licensing Sales
Video Games Sees Major Transformations
Toys and Video Games Blur
Market Data
Table 1 Sales of Toys and Games by Category: Value 2009-2014
Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Mattel Inc in Toys and Games (usa)
Strategic Direction and Background
Key Facts
Summary 2 Mattel Inc: Key Facts
Summary 3 Mattel Inc: Operational Indicators
Competitive Positioning
Summary 4 Mattel Inc: Competitive Position 2014
Nintendo of America Inc in Toys and Games (usa)
Strategic Direction and Background
Key Facts
Summary 5 Nintendo of America Inc: Key Facts
Summary 6 Nintendo of America Inc: Operational Indicators
Competitive Positioning
Summary 7 Nintendo of America Inc: Competitive Position 2014
Toys "r" US Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 8 Toys "R" Us Inc: Key Facts
Summary 9 Toys "R" Us Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 Toys "R" Us Inc: Private Label Portfolio
Competitive Positioning
Summary 11 Toys "R" Us Inc: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2009-2014
Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 19 NBO Company Shares of Video Games: % Value 2010-2014
Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 27 Distribution of Video Games by Format: % Value 2009-2014
Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019












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