Toys and Games in the US

  • October 2013
  • -
  • Euromonitor International
  • -
  • 54 pages

Overall toys and video game sales continue to fall in 2012. The traditional toy and games market was able to find growth after a previous year of declines, due in large part to the growth of pre-school and construction toys. However, video games had one of its steepest declines in years, offsetting these increases. Much of this is due to the continuing growth of free-to-play games as well as the lowering of current console prices as the next generation of consoles approaches.

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

TOYS AND GAMES IN THE US
Euromonitor International
October 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Continue To Lag
Smartphones and Tablets Continue To Have A Serious Impact
Companies Find Tremendous Growth in Both New and Retro Brands
Online Retailing Continues To Lead Channel Growth
Next Generation Consoles Will Lift Sales
Key Trends and Developments
Licensing Momentum Stays Flat Despite Big Year
Free-to-play Becoming A Dominant Force
the Next Console Generation Already Having An Impact
Age Decompression Fights Age Compression
New Hardware Could Change the Market
Tablet Integration Still A Focus
Market Data
Table 1 Sales of Toys and Games by Category: Value 2007-2012
Table 2 Sales of Toys and Games by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Toys and Games: % Value 2008-2012
Table 4 NBO Brand Shares of Toys and Games: % Value 2009-2012
Table 5 Distribution of Toys and Games by Format: % Value 2007-2012
Table 6 Forecast Sales of Toys and Games by Category: Value 2012-2017
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Activision Blizzard Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 2 Activision Blizzard Inc: Key Facts
Summary 3 Activision Blizzard Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Activision Blizzard Inc: Competitive Position 2012
Gamestop Corp in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 5 GameStop Corp.: Key Facts
Summary 6 GameStop Corp.: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 GameStop Corp.: Private Label Portfolio
Competitive Positioning
Hasbro Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 8 Hasbro, Inc.: Key Facts
Summary 9 Hasbro, Inc.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hasbro, Inc. Competitive Position 2012
Jakks Pacific Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 11 JAKKS Pacific Inc: Key Facts
Summary 12 JAKKS Pacific Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 JAKKS Pacific Inc: Competitive Position 2012
Mattel Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 14 Mattel Inc: Key Facts
Summary 15 Mattel Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Mattel Inc: Competitive Position 2012
Nintendo of America Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 17 Nintendo of America Inc: Key Facts
Summary 18 Nintendo of America Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Nintendo of America Inc: Competitive Position 2012
Toys "r" US Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 20 Toys "R" Us Inc: Key Facts
Summary 21 Toys "R" Us Inc: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 22 Toys "R" Us Inc: Private Label Portfolio
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2007-2012
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2007-2012
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2007-2012
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2008-2012
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2009-2012
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2007-2012
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2007-2012
Table 17 Sales of Video Games by Category: % Value Growth 2007-2012
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2007-2012
Table 19 NBO Company Shares of Video Games: % Value 2008-2012
Table 20 LBN Brand Shares of Video Games: % Value 2009-2012
Table 21 NBO Company Shares of Video Games Hardware: % Value 2008-2012
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2009-2012
Table 23 NBO Company Shares of Video Games Software: % Value 2008-2012
Table 24 LBN Brand Shares of Video Games Software: % Value 2009-2012
Table 25 NBO Company Shares of Digital Gaming: % Value 2008-2012
Table 26 LBN Brand Shares of Digital Gaming: % Value 2009-2012
Table 27 Distribution of Video Games by Format: % Value 2007-2012
Table 28 Distribution of Video Games Hardware by Format: % Value 2007-2012
Table 29 Distribution of Video Games Software by Format: % Value 2007-2012
Table 30 Forecast Sales of Video Games by Category: Value 2012-2017
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2012-2017












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