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Surface Care in Norway

  • January 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

A noteworthy claim across home care is a product’s ability to remove the chore from cleaning. This is particularly pronounced in surface care. For example, the promotion of Ajax Original multi-purpose cleaners emphasises its cleaning prowess by offering maximum effect with a minimum of effort. This drove product development in the latter years of the review period as was seen in the launches of Ajax Easy Rinse Bathroom and Ajax Easy Rinse Kitchen & Grease. Both of these launches claim to clean a...

Euromonitor International’s Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Norway
SURFACE CARE IN NORWAY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Colgate-Palmolive Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Norge AS: Key Facts
Summary 2 Colgate-Palmolive Norge AS: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive Norge AS: Competitive Position 2016
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Lilleborg AS: Key Facts
Summary 5 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 6 Lilleborg AS: Competitive Position 2016
Procter and Gamble Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Norge AS: Key Facts
Summary 8 Procter and Gamble Norge AS: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Norge AS Norge AS: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (norway)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 11 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 12 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 13 SC Johnson Norway AS: Key Facts
Summary 14 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 15 SC Johnson Norway AS: Competitive Position 2016
Executive Summary
Slowing Growth
the Desire To Save Time Shapes Purchasing Decisions
Lilleborg As at the Forefront of Home Care
Grocery Retailers Dominate
Positive But Slowing Value Growth Predicted
Key Trends and Developments
Single Person Homes the Most Prevalent Household Type
Internet Retailing Makes Inroads But Store-based Retailing Holds Sway
An Ageing Population Presents Challenges and Opportunities
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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