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Surface Care in Norway

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

The home is a central part of Norwegian life. Due to a variety of different factors such as tough weather conditions and high home-ownership rates, Norwegians tend to spend more time in their homes, which results in more effort and more money being dedicated to their upkeep. Because of this, Norwegians tend to be happy to spend money on the best kinds of surface cleaners as efforts are made to keep surfaces in bathrooms, kitchens and other parts of the home clean. This is an important factor in...

Euromonitor International’s Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Norway
SURFACE CARE IN NORWAY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Colgate-Palmolive Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Norge AS: Key Facts
Summary 2 Colgate-Palmolive Norge AS: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive Norge AS: Competitive Position 2015
Europris As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Europris AS: Key Facts
Summary 5 Europris AS: Operational Indicators
Competitive Positioning
Summary 6 Europris AS: Competitive Position 2015
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 Lilleborg AS: Key Facts
Summary 8 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 9 Lilleborg AS: Competitive Position 2015
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 10 SC Johnson Norway AS: Key Facts
Summary 11 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 12 SC Johnson Norway AS: Competitive Position 2015
Executive Summary
Solid Growth in Home Care in 2015
Convenience Drives Home Care
Home Care Dominated by Small Number of Companies
Grocery Retailers Account for the Majority of Sales in Home Care
Slight Slowdown in Growth Levels Expected Over the Forecast Period
Key Trends and Developments
Cracks Appearing in the Norwegian Economy
Demand for Convenience Remains High
Safety Concerns Heightening Among Consumers in Norway
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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