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Surface Care in Russia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Unstable economic conditions and high inflation rates forced most Russian consumers to turn to cheaper local brands within surface care. Multi-purpose cleaners also performed better than many other products in surface care as they can be used on a wider array of surfaces.

Euromonitor International’s Surface Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Russia
SURFACE CARE IN RUSSIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Rus Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Henkel Rus OOO: Key Facts
Summary 2 Henkel Rus OOO: Operational Indicators
Competitive Positioning
Summary 3 Henkel Rus OOO: Competitive Position 2016
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 4 Nefis Cosmetics OAO: Key Facts
Competitive Positioning
Summary 5 Nefis Cosmetics OAO: Competitive Position 2016
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 6 Nevskaya Kosmetika OAO: Key Facts
Summary 7 Nevskaya Kosmetika OAO: Operational Indicators
Competitive Positioning
Summary 8 Nevskaya Kosmetika OAO: Competitive Position 2016
Procter and Gamble Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble OOO: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble OOO: Competitive Position 2016
Executive Summary
Home Care Struggles With Continuing Recession
Simplicity Is A New Trend
Local Players Continue To Evolve
Modern Retailers Continue To Gain Ground
Gradual Recovery Expected Over the Forecast Period
Key Trends and Developments
Local Economy Stagnates
Competition Is Intensifying
Simplicity Gains Ground
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 Sales of Home Care by City: Value 2011-2016
Table 15 Sales of Home Care by City: % Value Growth 2011-2016
Table 16 NBO Company Shares of Home Care: % Value 2012-2016
Table 17 LBN Brand Shares of Home Care: % Value 2013-2016
Table 18 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 19 Distribution of Home Care by Format: % Value 2011-2016
Table 20 Distribution of Home Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Home Care by Category: Value 2016-2021
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Home Care by City: Value 2016-2021
Table 24 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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