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Surface Care in Russia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

High inflation and the decreasing real income levels impacted consumers’ purchasing patterns in Russia in 2015. There was a significant increase in fast-moving consumer goods (fmcg) prices whilst average incomes started falling. Consumers responded by shifting their consumption preferences to multifunctional over task-specific surface care products. However, some task-specific products, such as window/glass cleaners, managed to withstand the general downturn for specialised surface care...

Euromonitor International's Surface Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Russia
SURFACE CARE IN RUSSIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Arnest Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Arnest OAO: Key Facts
Summary 2 Arnest OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Arnest OAO: Competitive Position 2015
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 4 Nefis Cosmetics OAO: Key Facts
Summary 5 Nefis Cosmetics OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Nefis Cosmetics OAO: Competitive Position 2015
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 7 Nevskaya Kosmetika OAO: Key Facts
Summary 8 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nevskaya Kosmetika OAO: Competitive Position 2015
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 10 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2015
Executive Summary
Economic Recession Hits Home Care in Russia
Changes in Home Care Purchasing Decisions
Domestic Players Develop Fast in 2015
Modern Retailing Continues Its Expansion
Economy Segment Gains Popularity
Key Trends and Developments
Russia's Economy Enters Recession
Shift Towards Basic Products
Home Care Sales Hit by Economic Difficulties in Russia's Regions
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Home Care by City: Value 2015-2020
Table 22 Forecast Sales of Home Care by City: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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