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Portable Players in the US

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Portable players enjoyed volume growth in 2016 for the first year since 2011 as the category grew by 5% to reach 35 million units. This growth rate was attributable to the tremendous sales rise of wireless speakers, which was the only portable players category to grow in 2016. Between 2011 and 2016, portable players as a whole posted a -11% volume CAGR, as every category apart from wireless speakers saw its volume sales fall by double digits in nearly every year of the review period.

Euromonitor International’s Portable Players in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Portable Players in the US
PORTABLE PLAYERS IN THE US
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2011-2016
Table 2 Sales of Portable Players by Category: Value 2011-2016
Table 3 Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 4 Sales of Portable Players by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Portable Players: % Volume 2012-2016
Table 6 LBN Brand Shares of Portable Players: % Volume 2013-2016
Table 7 Distribution of Portable Players by Channel: % Volume 2011-2016
Table 8 Forecast Sales of Portable Players by Category: Volume 2016-2021
Table 9 Forecast Sales of Portable Players by Category: Value 2016-2021
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021
Executive Summary
Consumer Electronics Volume Sales Continue To Fall
Sales of Wireless Speakers Put Pressure on Older Technologies
Apple Inc Loses Ground While Zte USA Inc Makes Inroads Within the US Market
Omnichannel and Store-within-a-store Retailing Concepts Continue To Grow
Cannibalisation and Maturity Hinder Forecast Period Growth
Key Trends and Developments
Demographic and Economic Shifts Shape Consumer Electronics Sales in the US
Retailing Trends Boost Industry
Smartphones and Tablets Reshape US Consumer Landscape
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 13 Sales of Consumer Electronics by Category: Value 2011-2016
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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