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Laundry Care in Russia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

Several years of deteriorating economic conditions have left a visible mark on Russian consumers. Within laundry care, this has translated into a migration towards cheaper brands and also less expensive formats such as traditional powder detergents. Furthermore, in 2016 these factors negatively affected current value sales and pushed economy private label lines towards more significant value share.

Euromonitor International’s Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Russia
LAUNDRY CARE IN RUSSIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Rus Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Henkel Rus OOO: Key Facts
Summary 2 Henkel Rus OOO: Operational Indicators
Competitive Positioning
Summary 3 Henkel Rus OOO: Competitive Position 2016
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 4 Nefis Cosmetics OAO: Key Facts
Competitive Positioning
Summary 5 Nefis Cosmetics OAO: Competitive Position 2016
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 6 Nevskaya Kosmetika OAO: Key Facts
Summary 7 Nevskaya Kosmetika OAO: Operational Indicators
Competitive Positioning
Summary 8 Nevskaya Kosmetika OAO: Competitive Position 2016
Procter and Gamble Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble OOO: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble OOO: Competitive Position 2016
Executive Summary
Home Care Struggles With Continuing Recession
Simplicity Is A New Trend
Local Players Continue To Evolve
Modern Retailers Continue To Gain Ground
Gradual Recovery Expected Over the Forecast Period
Key Trends and Developments
Local Economy Stagnates
Competition Is Intensifying
Simplicity Gains Ground
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 Sales of Home Care by City: Value 2011-2016
Table 21 Sales of Home Care by City: % Value Growth 2011-2016
Table 22 NBO Company Shares of Home Care: % Value 2012-2016
Table 23 LBN Brand Shares of Home Care: % Value 2013-2016
Table 24 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 25 Distribution of Home Care by Format: % Value 2011-2016
Table 26 Distribution of Home Care by Format and Category: % Value 2016
Table 27 Forecast Sales of Home Care by Category: Value 2016-2021
Table 28 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Table 29 Forecast Sales of Home Care by City: Value 2016-2021
Table 30 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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