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Laundry Care in Russia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Laundry care was strongly affected by rising prices caused by the national currency devaluation that took place at the end of 2014 and continued in 2015. A significant consumer shift towards cheaper products was tracked among all categories, including laundry care, across the country.

Euromonitor International's Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Russia
LAUNDRY CARE IN RUSSIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Summary 1 Sales of Automatic Detergents by Type: % Value Analysis 2010/2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 2 Nefis Cosmetics OAO: Key Facts
Summary 3 Nefis Cosmetics OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Nefis Cosmetics OAO: Competitive Position 2015
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 5 Nevskaya Kosmetika OAO: Key Facts
Summary 6 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Nevskaya Kosmetika OAO: Competitive Position 2015
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 8 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2015
Executive Summary
Economic Recession Hits Home Care in Russia
Changes in Home Care Purchasing Decisions
Domestic Players Develop Fast in 2015
Modern Retailing Continues Its Expansion
Economy Segment Gains Popularity
Key Trends and Developments
Russia's Economy Enters Recession
Shift Towards Basic Products
Home Care Sales Hit by Economic Difficulties in Russia's Regions
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 27 Forecast Sales of Home Care by City: Value 2015-2020
Table 28 Forecast Sales of Home Care by City: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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