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Laundry Care in Norway

  • January 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

Removing the chore from laundry care, be it through greater convenience or efficiencies, is a common theme shaping innovation and growth. Consumers are constantly seeking more effective and efficient product formulations/packaging solutions and this is influencing the growth direction and dynamic of laundry care. It is also prompting wider innovation trends in the manufacturing of automatic washing machines, particularly in relation to energy efficiency, automatic dosage, larger capacities and s...

Euromonitor International’s Laundry Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Norway
LAUNDRY CARE IN NORWAY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Colgate-Palmolive Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Norge AS: Key Facts
Summary 2 Colgate-Palmolive Norge AS: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive Norge AS: Competitive Position 2016
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Lilleborg AS: Key Facts
Summary 5 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 6 Lilleborg AS: Competitive Position 2016
Procter and Gamble Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Norge AS: Key Facts
Summary 8 Procter and Gamble Norge AS: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Norge AS Norge AS: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (norway)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 11 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 12 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 13 SC Johnson Norway AS: Key Facts
Summary 14 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 15 SC Johnson Norway AS: Competitive Position 2016
Executive Summary
Slowing Growth
the Desire To Save Time Shapes Purchasing Decisions
Lilleborg As at the Forefront of Home Care
Grocery Retailers Dominate
Positive But Slowing Value Growth Predicted
Key Trends and Developments
Single Person Homes the Most Prevalent Household Type
Internet Retailing Makes Inroads But Store-based Retailing Holds Sway
An Ageing Population Presents Challenges and Opportunities
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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