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Home Care in Norway

  • January 2016
  • -
  • Euromonitor International
  • -
  • 74 pages

Home care performed solidly in 2015 with a rate of growth that was slightly above the CAGR registered over the review period in current retail value terms. Despite a slowdown in the Norwegian economy over the last 18 months, most consumers continue to enjoy robust disposable incomes and are able to purchase the highest quality products without worrying about price and this remains a key factor in continued solid growth levels.

Euromonitor International’s Home Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Norway
HOME CARE IN NORWAY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Solid Growth in Home Care in 2015
Convenience Drives Home Care
Home Care Dominated by Small Number of Companies
Grocery Retailers Account for the Majority of Sales in Home Care
Slight Slowdown in Growth Levels Expected Over the Forecast Period
Key Trends and Developments
Cracks Appearing in the Norwegian Economy
Demand for Convenience Remains High
Safety Concerns Heightening Among Consumers in Norway
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Colgate-Palmolive Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 2 Colgate-Palmolive Norge AS: Key Facts
Summary 3 Colgate-Palmolive Norge AS: Operational Indicators
Competitive Positioning
Summary 4 Colgate-Palmolive Norge AS: Competitive Position 2015
Europris As in Home Care (norway)
Strategic Direction
Key Facts
Summary 5 Europris AS: Key Facts
Summary 6 Europris AS: Operational Indicators
Competitive Positioning
Summary 7 Europris AS: Competitive Position 2015
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 8 Lilleborg AS: Key Facts
Summary 9 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 10 Lilleborg AS: Competitive Position 2015
Norgesgruppen Asa in Home Care (norway)
Strategic Direction
Key Facts
Summary 11 Norgesgruppen ASA: Key Facts
Summary 12 Norgesgruppen ASA: Operational Indicators
Competitive Positioning
Summary 13 Norgesgruppen ASA: Competitive Position 2015
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 14 SC Johnson Norway AS: Key Facts
Summary 15 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 16 SC Johnson Norway AS: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2010-2015
Table 20 Sales of Bleach: % Value Growth 2010-2015
Table 21 NBO Company Shares of Bleach: % Value 2011-2015
Table 22 LBN Brand Shares of Bleach: % Value 2012-2015
Table 23 Forecast Sales of Bleach: Value 2015-2020
Table 24 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2010-2015
Category Data
Table 26 Sales of Dishwashing by Category: Value 2010-2015
Table 27 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 29 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 30 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2010-2015
Table 33 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 35 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 36 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 37 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2010-2015
Category Data
Table 40 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 41 Sales of Laundry Care by Category: Value 2010-2015
Table 42 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 43 Sales of Laundry Aids by Category: Value 2010-2015
Table 44 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 45 Sales of Laundry Detergents by Category: Value 2010-2015
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 47 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 49 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 51 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 53 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2010-2015
Table 56 Sales of Polishes by Category: % Value Growth 2010-2015
Table 57 NBO Company Shares of Polishes: % Value 2011-2015
Table 58 LBN Brand Shares of Polishes: % Value 2012-2015
Table 59 Forecast Sales of Polishes by Category: Value 2015-2020
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2010-2015
Table 62 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 65 NBO Company Shares of Surface Care: % Value 2011-2015
Table 66 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 69 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2010-2015
Table 72 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 73 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 74 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 75 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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