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Computers and Peripherals in Argentina

  • September 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

The rising inflation since December 2015, which occurred after the devaluation of Argentina’s currency, impacted negatively during 2016 on sales of computers and peripherals. In order to reactivate sales, stores offered different promotional activities, much more so than in the previous year; however, these actions were not enough to revive the category.

Euromonitor International’s Computers and Peripherals in Argentina report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Computers and Peripherals in Argentina
COMPUTERS AND PERIPHERALS IN ARGENTINA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 2 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 5 Sales of Computers by Category: Business Volume 2011-2016
Table 6 Sales of Computers by Category: Business Value MSP 2011-2016
Table 7 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 9 Sales of Laptops by Form Factor 2015-2016
Table 10 Sales of Tablets by Form Factor 2015-2016
Table 11 Sales of Tablets by Operating System 2011-2016
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 23 Forecast Sales of Laptops by Form Factor 2016-2021
Table 24 Forecast Sales of Tablets by Form Factor 2016-2021
Table 25 Forecast Sales of Tablets by Operating System 2016-2018
Table 26 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
Table 27 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
New San SA in Consumer Electronics (argentina)
Strategic Direction
Key Facts
Summary 1 New San SA: Key Facts
Summary 2 New San SA: Operational Indicators
Competitive Positioning
Summary 3 New San SA: Competitive Position 2016
Executive Summary
Marginal Drop in Volume Sales of Consumer Electronics
Supply Recovery and New Smartphone Brands
Local Industry and National Brand Leadership
Consumer Electronics Among Preferred E-commerce
Businesses and Consumers Hopeful After A Transition Year
Key Trends and Developments
Fall in Sales and Consumers Change Their Purchasing Habits
E-commerce Strengthens
Applications Used As A New Sales Strategy
Market Data
Table 28 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 29 Sales of Consumer Electronics by Category: Value 2011-2016
Table 30 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 31 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 33 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 34 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 35 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 37 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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