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Bleach in Norway

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Products in surface cleaners improved significantly in recent years with diversification to products related to specific tasks proving popular among consumers in Norway. Growth in these areas had an inverse negative effect on bleach, with negative or flat retail volume and value growth (constant 2015 prices) registered in each year of the review period. While some consumers are still attracted to bleach because of its strong nature, a growing number view it as an old-fashioned kind of product...

Euromonitor International’s Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Norway
BLEACH IN NORWAY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Europris As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Europris AS: Key Facts
Summary 2 Europris AS: Operational Indicators
Competitive Positioning
Summary 3 Europris AS: Competitive Position 2015
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Lilleborg AS: Key Facts
Summary 5 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 6 Lilleborg AS: Competitive Position 2015
Executive Summary
Solid Growth in Home Care in 2015
Convenience Drives Home Care
Home Care Dominated by Small Number of Companies
Grocery Retailers Account for the Majority of Sales in Home Care
Slight Slowdown in Growth Levels Expected Over the Forecast Period
Key Trends and Developments
Cracks Appearing in the Norwegian Economy
Demand for Convenience Remains High
Safety Concerns Heightening Among Consumers in Norway
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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