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Bleach in Russia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Although bleach registered a 6% increase in current value sales in 2015, it saw a further retail volume decrease of 8%. Bleach consumption in Russia reflected the trends in the majority of other categories, where bleach is usually replaced by other, more sophisticated products, such as multi-purpose cleaners in surface care and toilet liquids in toilet care.

Euromonitor International's Bleach in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Russia
BLEACH IN RUSSIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2015
Executive Summary
Economic Recession Hits Home Care in Russia
Changes in Home Care Purchasing Decisions
Domestic Players Develop Fast in 2015
Modern Retailing Continues Its Expansion
Economy Segment Gains Popularity
Key Trends and Developments
Russia's Economy Enters Recession
Shift Towards Basic Products
Home Care Sales Hit by Economic Difficulties in Russia's Regions
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 17 Forecast Sales of Home Care by City: Value 2015-2020
Table 18 Forecast Sales of Home Care by City: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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