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Air Care in Norway

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

A noteworthy trend in 2016 was the ongoing development and launching of new scents and fragrances as a driver of value growth. Indeed, manufacturers are constantly updating their brand/product offering with new fragrances. This helps generate and maintain consumer interest while allowing the addition of premiums to price points. An example of this includes the 2016 launch of the Air Wick Purple Blackberry Fig range of candle air fresheners.

Euromonitor International’s Air Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Norway
AIR CARE IN NORWAY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Procter and Gamble Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Norge AS: Key Facts
Summary 2 Procter and Gamble Norge AS: Operational Indicators
Competitive Positioning
Summary 3 Procter and Gamble Norge AS Norge AS: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 5 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 6 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 SC Johnson Norway AS: Key Facts
Summary 8 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson Norway AS: Competitive Position 2016
Executive Summary
Slowing Growth
the Desire To Save Time Shapes Purchasing Decisions
Lilleborg As at the Forefront of Home Care
Grocery Retailers Dominate
Positive But Slowing Value Growth Predicted
Key Trends and Developments
Single Person Homes the Most Prevalent Household Type
Internet Retailing Makes Inroads But Store-based Retailing Holds Sway
An Ageing Population Presents Challenges and Opportunities
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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