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Air Care in Norway

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Product diversity was a key factor in the growth of sales in air care in Norway in 2015. Manufacturers of brands such as Glade and Air Wick continued to release new scents across their product ranges. This was complemented by a number of innovations such as newer refill capsules, more electric and plug-in brands and automatic sprays. Consumers in Norway are susceptible to product innovations that can improve the quality of their homes and these continued to drive solid growth in air care.

Euromonitor International’s Air Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Norway
AIR CARE IN NORWAY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Lilleborg AS: Key Facts
Summary 2 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 3 Lilleborg AS: Competitive Position 2015
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 SC Johnson Norway AS: Key Facts
Summary 5 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 6 SC Johnson Norway AS: Competitive Position 2015
Executive Summary
Solid Growth in Home Care in 2015
Convenience Drives Home Care
Home Care Dominated by Small Number of Companies
Grocery Retailers Account for the Majority of Sales in Home Care
Slight Slowdown in Growth Levels Expected Over the Forecast Period
Key Trends and Developments
Cracks Appearing in the Norwegian Economy
Demand for Convenience Remains High
Safety Concerns Heightening Among Consumers in Norway
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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