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Surface Care in Belgium

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

The main trend active in surface care in 2016 was that of cleaning on the go. This resulted from an ever busier lifestyle; not only at work, but social life and activities also took more time in the average household. This was even more the case for singles or households without children, which increase in Belgium. In fact, cleaning on the go means that people do not want to dedicate one day or half day each weekend to cleaning the house, therefore, people clean a little every weekday. This tren...

Euromonitor International’s Surface Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Belgium
SURFACE CARE IN BELGIUM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 1 Ecover Belgium NV: Key Facts
Summary 2 Ecover Belgium NV Operational Indicators
Competitive Positioning
Summary 3 Ecover Belgium NV: Competitive Position 2016
Eres Sapoli NV SA in Home Care (belgium)
Strategic Direction
Key Facts
Summary 4 Eres Sapoli NV SA: Key Facts
Competitive Positioning
Summary 5 Eres Sapoli NV SA: Competitive Position 2016
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 6 Henkel Belgium NV: Key Facts
Competitive Positioning
Summary 7 Henkel Belgium NV: Competitive Position 2016
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 9 Procter and Gamble Benelux SA NV: Competitive Position 2016
Executive Summary
Home Care Sees Overall Stability in Current Value Terms in 2016
Cleaning on the Go Remains An Influential Trend
Alternatives Are on the Rise
Hard Discounters and Grey Market Developing
Long-term Stability Is Expected Over the Forecast Period
Key Trends and Developments
Environmental Awareness and Products Create Value
Belgian Households Adopt Quick and Convenient Cleaning Routine
Price Promotion Stunts Private Label Growth
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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