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Skin Care in Thailand

  • April 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

With rising image-consciousness amongst Thai consumers, skin care remained by far the most valuable category in beauty and personal care in 2015, with value sales of Bt65.6 billion, and saw strong current value growth of 9%. With aggressive competition, the category is full of brands in both the mass and premium segments. Thai consumers are spending more time searching for and getting to know brands and products. Many of them go through product reviews, lists of ingredients and benefit claims.

Euromonitor International's Skin Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Thailand
SKIN CARE IN THAILAND
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Better Way (thailand) Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 1 Better Way (Thailand) Co Ltd: Key Facts
Summary 2 Better Way (Thailand) Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Better Way (Thailand) Co Ltd: Competitive Position 2015
Giffarine Skyline Unity Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 4 Giffarine Skyline Unity Co Ltd: Key Facts
Summary 5 Giffarine Skyline Unity Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 Giffarine Skyline Unity Co Ltd: Competitive Position 2015
Unilever Thai Holdings Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 7 Unilever Thai Holdings Ltd: Key Facts
Competitive Positioning
Summary 8 Unilever Thai Holdings Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Growth
Consumers Become More Cautious and Sophisticated When Making Purchases
the Competition Intensifies and International Players Dominate
New Product Innovation Is A Key Weapon To Achieve Growth
Demanding Consumers Will Contribute To the Performance of the Market
Key Trends and Developments
Beauty and Personal Care Maintains Its Momentum Despite the Slow Recovery of the Thai Economy
Consumers Are Open To New Product Experiences
Greater Penetration of Online Retailing Is Witnessed
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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