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Sanitary Protection in India

  • March 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

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Sanitary protection in India registered current retail value growth of 14% in 2015 due to increased awareness in smaller towns and higher disposable incomes among consumers in major cities. Companies and NGOs ran campaigns in smaller towns and rural areas to spread awareness about menstrual hygiene and women’s health. These helped to raise acceptance of sanitary protection products in many regions.

Euromonitor International’s Sanitary Protection in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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