Table of Contents
The economic recession and decreasing disposable incomes directly impacted the consumption habits of Russians. However, smartphones finally took over the role of the main mobile phone device in Russia. A smartphone is considered a first necessity device by Russian consumers. Therefore, they continued purchasing smartphones, if opting for less sophisticated and cheaper brands because of the tough economic situation.
Euromonitor International’s Mobile Phones in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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