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Laundry Care in Belgium

  • March 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

The growing success of eco-friendly brands was not enough to halt the decline of laundry care in current value terms in 2015, as the category was impacted by price wars between both manufacturers and retailers. 2015 also saw concentrated products become the norm for the category as a whole.

Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Belgium
LAUNDRY CARE IN BELGIUM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 1 Ecover Belgium NV: Key Facts
Summary 2 Ecover Belgium NV: Operational Indicators
Competitive Positioning
Summary 3 Ecover Belgium NV: Competitive Position 2015
Etn Franz Colruyt NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 4 Etn Franz Colruyt NV: Key Facts
Summary 5 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Summary 6 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Etn Franz Colruyt NV: Colreyt, Discounters, in Anderlecht
Chart 2 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Chart 3 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Private Label
Summary 7 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 8 Etn Franz Colruyt NV: Competitive Position 2014
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 9 Henkel Belgium NV: Key Facts
Summary 10 Henkel Belgium NV: Operational Indicators
Competitive Positioning
Summary 11 Henkel Belgium NV: Competitive Position 2015
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 12 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 13 Procter and Gamble Benelux SA NV: Competitive Position 2015
Executive Summary
Value Sales Dampened by Price Wars
Go Green
Privates Label and Local Brands Perform Better
Everyone Next Door To Colruyt
Gloomy Future
Key Trends and Developments
Price War
Ecologic Is Magic
Concentration Is Not Valuable Anymore
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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