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Laundry Care in Belgium

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Liquid tablet detergents value sales overtook powder detergents towards the end of the review period. While liquid tablet detergents grew 13% in 2016, powder detergents declined by 13% in value terms. With the liquid tablet format, consumers are less likely to use too much detergent. Tablets are also more convenient to use. According to an industry source, manufacturers themselves also pushed the liquid tablet format, as it costs less to produce than powder detergents. The price of the liquid ta...

Euromonitor International’s Laundry Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Belgium
LAUNDRY CARE IN BELGIUM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 1 Ecover Belgium NV: Key Facts
Summary 2 Ecover Belgium NV Operational Indicators
Competitive Positioning
Summary 3 Ecover Belgium NV: Competitive Position 2016
Eres Sapoli NV SA in Home Care (belgium)
Strategic Direction
Key Facts
Summary 4 Eres Sapoli NV SA: Key Facts
Competitive Positioning
Summary 5 Eres Sapoli NV SA: Competitive Position 2016
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 6 Henkel Belgium NV: Key Facts
Competitive Positioning
Summary 7 Henkel Belgium NV: Competitive Position 2016
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 9 Procter and Gamble Benelux SA NV: Competitive Position 2016
Executive Summary
Home Care Sees Overall Stability in Current Value Terms in 2016
Cleaning on the Go Remains An Influential Trend
Alternatives Are on the Rise
Hard Discounters and Grey Market Developing
Long-term Stability Is Expected Over the Forecast Period
Key Trends and Developments
Environmental Awareness and Products Create Value
Belgian Households Adopt Quick and Convenient Cleaning Routine
Price Promotion Stunts Private Label Growth
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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