According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more consumers are turning from plastic beverageware to metal ones, which were usually not only of better quality but also had the additional function of heat insulation. Moreover, thanks to advertisements in this category from the leading brands, such as...
Euromonitor International’s Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Homewares market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Homewares in China, Euromonitor International HOMEWARES IN CHINA Euromonitor International July 2014
LIST OF CONTENTS AND TABLES
Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Homewares by Category: Value 2008-2013 Table 2 Sales of Homewares by Category: % Value Growth 2008-2013 Table 3 Sales of Homewares by Material: % Value Breakdown 2009-2013 Table 4 NBO Company Shares of Homewares: % Value 2009-2013 Table 5 LBN Brand Shares of Homewares: % Value 2010-2013 Table 6 Distribution of Homewares by Format: % Value 2008-2013 Table 7 Forecast Sales of Homewares by Category: Value 2013-2018 Table 8 Forecast Sales of Homewares by Category: % Value Growth 2013-2018 Lock and Lock Co Ltd in Home and Garden (china) Strategic Direction Summary 1 Lock and Lock Co Ltd: Key Facts Company Background Production Competitive Positioning Summary 2 Lock and Lock Co Ltd: Competitive Position 2013 Executive Summary Dampening Real Estate Market Hampers Further Growth of Home and Garden Rigid Demand Continues To Underpin the Entire Industry Tighter Market Leads To Greater Consolidation Internet Retailing Is the Most Dynamic Distribution Channel the New Second Child Policy Is Expected To Bolster Market Growth Key Trends and Developments Tightened Real Estate Policies Dampen Home and Garden Growth Child-orientated Families Underpin Home Products, Especially Those for Children Traditional Retailers Encounter Challenges From New Distributors Market Data Table 9 Sales of Home and Garden by Category: Value 2008-2013 Table 10 Sales of Home and Garden by Category: % Value Growth 2008-2013 Table 11 NBO Company Shares of Home and Garden: % Value 2009-2013 Table 12 LBN Brand Shares of Home and Garden: % Value 2010-2013 Table 13 Distribution of Home and Garden by Format: % Value 2008-2013 Table 14 Forecast Sales of Home and Garden by Category: Value 2013-2018 Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018 Sources Summary 3 Research Sources