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Home Improvement in China, Euromonitor International

  • July 2014
  • 20 pages
  • Euromonitor International
Report ID: 1025385

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Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics of China (NBSC), total sales of residential real estate achieved 18% growth in sq m in 2013, which in turn also bolstered sales of home improvement. In addition, trading up demand among consumers, especially in floor tiles to more expensive wooden...

Euromonitor International’s Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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