Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home furnishings, which is closely linked to the real estate market. However ongoing demand from newlyweds, whose parents help to buy young couples their first homes, continued to push home furnishings in 2013. In addition, the rising housing prices,...
Euromonitor International’s Home Furnishings in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Furnishings market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
HOME FURNISHINGS IN CHINA Euromonitor International July 2014
LIST OF CONTENTS AND TABLES
Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Home Furnishings by Category: Value 2008-2013 Table 2 Sales of Home Furnishings by Category: % Value Growth 2008-2013 Table 3 NBO Company Shares of Home Furnishings: % Value 2009-2013 Table 4 LBN Brand Shares of Home Furnishings: % Value 2010-2013 Table 5 Distribution of Home Furnishings by Format: % Value 2008-2013 Table 6 Forecast Sales of Home Furnishings by Category: Value 2013-2018 Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2013-2018 Shenzhen Fuanna Bedding and Furnishing Co Ltd in Home and Garden (china) Strategic Direction Key Facts Summary 1 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Key Facts Summary 2 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Operational Indicators Internet Strategy Company Background Chart 1 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Fuanna in Shanghai Private Label Summary 3 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Private Label Portfolio Competitive Positioning Summary 4 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Competitive Position 2013 Executive Summary Dampening Real Estate Market Hampers Further Growth of Home and Garden Rigid Demand Continues To Underpin the Entire Industry Tighter Market Leads To Greater Consolidation Internet Retailing Is the Most Dynamic Distribution Channel the New Second Child Policy Is Expected To Bolster Market Growth Key Trends and Developments Tightened Real Estate Policies Dampen Home and Garden Growth Child-orientated Families Underpin Home Products, Especially Those for Children Traditional Retailers Encounter Challenges From New Distributors Market Data Table 8 Sales of Home and Garden by Category: Value 2008-2013 Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013 Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013 Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013 Table 12 Distribution of Home and Garden by Format: % Value 2008-2013 Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018 Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018 Sources Summary 5 Research Sources