Home Furnishings in China

  • July 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home furnishings, which is closely linked to the real estate market. However ongoing demand from newlyweds, whose parents help to buy young couples their first homes, continued to push home furnishings in 2013. In addition, the rising housing prices,...

Euromonitor International’s Home Furnishings in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

HOME FURNISHINGS IN CHINA
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2008-2013
Table 2 Sales of Home Furnishings by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Furnishings: % Value 2009-2013
Table 4 LBN Brand Shares of Home Furnishings: % Value 2010-2013
Table 5 Distribution of Home Furnishings by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Furnishings by Category: Value 2013-2018
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2013-2018
Shenzhen Fuanna Bedding and Furnishing Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Key Facts
Summary 2 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Fuanna in Shanghai
Private Label
Summary 3 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Competitive Position 2013
Executive Summary
Dampening Real Estate Market Hampers Further Growth of Home and Garden
Rigid Demand Continues To Underpin the Entire Industry
Tighter Market Leads To Greater Consolidation
Internet Retailing Is the Most Dynamic Distribution Channel
the New Second Child Policy Is Expected To Bolster Market Growth
Key Trends and Developments
Tightened Real Estate Policies Dampen Home and Garden Growth
Child-orientated Families Underpin Home Products, Especially Those for Children
Traditional Retailers Encounter Challenges From New Distributors
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources












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