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Home Care in Belgium

  • March 2016
  • -
  • Euromonitor International
  • -
  • 76 pages

Home care decreases in current value terms in 2015. Despite a good economic performance in Belgium, value sales were impacted by the strong price wars at both manufacturer and retailer level that prevailed in 2015. The decrease in current value terms can therefore be attributed to lower average unit prices within home care in 2015. In addition to low unit prices, it was noted that concentrated formulas have become the norm in Belgium, especially for laundry care and dishwashing, which led to a...

Euromonitor International's Home Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Belgium
HOME CARE IN BELGIUM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Value Sales Dampened by Price Wars
Go Green
Privates Label and Local Brands Perform Better
Everyone Next Door To Colruyt
Gloomy Future
Key Trends and Developments
Price War
Ecologic Is Magic
Concentration Is Not Valuable Anymore
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 2 Ecover Belgium NV: Key Facts
Summary 3 Ecover Belgium NV: Operational Indicators
Competitive Positioning
Summary 4 Ecover Belgium NV: Competitive Position 2015
Etn Franz Colruyt NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 5 Etn Franz Colruyt NV: Key Facts
Summary 6 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Summary 7 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Etn Franz Colruyt NV: Colreyt, Discounters, in Anderlecht
Chart 2 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Chart 3 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Private Label
Summary 8 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 9 Etn Franz Colruyt NV: Competitive Position 2014
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 10 Henkel Belgium NV: Key Facts
Summary 11 Henkel Belgium NV: Operational Indicators
Competitive Positioning
Summary 12 Henkel Belgium NV: Competitive Position 2015
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 13 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 14 Procter and Gamble Benelux SA NV: Competitive Position 2015
Spaas NV SA in Home Care (belgium)
Strategic Direction
Key Facts
Summary 15 Spaas NV SA: Key Facts
Summary 16 Spaas NV SA: Operational Indicators
Production
Private Label
Summary 17 Spaas NV: Private label Portfolio
Competitive Positioning
Summary 18 Spaas NV: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Scented Candles Value Sales 2010-2015
Summary 19 Scented Candles Brand Rankings 2013-2015
Table 12 Sales of Air Care by Category: Value 2010-2015
Table 13 Sales of Air Care by Category: % Value Growth 2010-2015
Table 14 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 15 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 16 NBO Company Shares of Air Care: % Value 2011-2015
Table 17 LBN Brand Shares of Air Care: % Value 2012-2015
Table 18 Forecast Sales of Air Care by Category: Value 2015-2020
Table 19 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Bleach by Type: % Value Analysis 2010-2015
Table 21 Sales of Bleach: Value 2010-2015
Table 22 Sales of Bleach: % Value Growth 2010-2015
Table 23 NBO Company Shares of Bleach: % Value 2011-2015
Table 24 LBN Brand Shares of Bleach: % Value 2012-2015
Table 25 Forecast Sales of Bleach: Value 2015-2020
Table 26 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 27 Household Possession of Dishwashers 2010-2015
Category Data
Table 28 Sales of Dishwashing by Category: Value 2010-2015
Table 29 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 30 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 32 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Home Insecticides by Category: Value 2010-2015
Table 35 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 36 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 37 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 38 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 39 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 40 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 41 Household Possession of Washing Machines 2010-2015
Category Data
Table 42 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 43 Sales of Laundry Care by Category: Value 2010-2015
Table 44 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 45 Sales of Laundry Aids by Category: Value 2010-2015
Table 46 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 47 Sales of Laundry Detergents by Category: Value 2010-2015
Table 48 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 49 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 51 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 52 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 53 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 54 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 55 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 56 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Polishes by Category: Value 2010-2015
Table 58 Sales of Polishes by Category: % Value Growth 2010-2015
Table 59 NBO Company Shares of Polishes: % Value 2011-2015
Table 60 LBN Brand Shares of Polishes: % Value 2012-2015
Table 61 Forecast Sales of Polishes by Category: Value 2015-2020
Table 62 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Surface Care by Category: Value 2010-2015
Table 64 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 67 NBO Company Shares of Surface Care: % Value 2011-2015
Table 68 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 71 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Toilet Care by Category: Value 2010-2015
Table 74 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 75 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 76 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 77 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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