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Home Care in Belgium

  • February 2017
  • -
  • Euromonitor International
  • -
  • 71 pages

Home care value sales were stable in 2016, with contrasting performances among the varying categories. Dishwashing, home insecticides and toilet care increased and stabilised home care’s value overall. Price pressure and extensive price promotion strategies led by national players for their brands prevented air care, bleach, laundry care and polishes from growing. The lack of innovation and marketing communication in some categories should also be noted.

Euromonitor International’s Home Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Belgium
HOME CARE IN BELGIUM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Sees Overall Stability in Current Value Terms in 2016
Cleaning on the Go Remains An Influential Trend
Alternatives Are on the Rise
Hard Discounters and Grey Market Developing
Long-term Stability Is Expected Over the Forecast Period
Key Trends and Developments
Environmental Awareness and Products Create Value
Belgian Households Adopt Quick and Convenient Cleaning Routine
Price Promotion Stunts Private Label Growth
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 2 Ecover Belgium NV: Key Facts
Summary 3 Ecover Belgium NV Operational Indicators
Competitive Positioning
Summary 4 Ecover Belgium NV: Competitive Position 2016
Eres Sapoli NV SA in Home Care (belgium)
Strategic Direction
Key Facts
Summary 5 Eres Sapoli NV SA: Key Facts
Competitive Positioning
Summary 6 Eres Sapoli NV SA: Competitive Position 2016
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 7 Henkel Belgium NV: Key Facts
Competitive Positioning
Summary 8 Henkel Belgium NV: Competitive Position 2016
Mcbride NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 9 McBride NV: Key Facts
Production
Private Label
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 11 Procter and Gamble Benelux SA NV: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach Usage: % of Volume Sales 2011-2016
Table 20 Sales of Bleach: Value 2011-2016
Table 21 Sales of Bleach: % Value Growth 2011-2016
Table 22 NBO Company Shares of Bleach: % Value 2012-2016
Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
Table 24 Forecast Sales of Bleach: Value 2016-2021
Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2011-2016
Category Data
Table 27 Sales of Dishwashing by Category: Value 2011-2016
Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2011-2016
Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2011-2016
Category Data
Table 41 Sales of Laundry Care by Category: Value 2011-2016
Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 43 Sales of Laundry Aids by Category: Value 2011-2016
Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2011-2016
Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Polishes: % Value 2012-2016
Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2011-2016
Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2011-2016
Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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