Table of Contents
In 2015 hair care reached value sales of Bt27.1 billion, seeing 7% growth compared with the previous year. This healthy performance was supported by the premiumisation trend in hair care in Thailand and the wider range of products available. Consumers’ demand and behaviour were becoming more complicated; they expected more from hair care products, particularly in terms of product benefits and claims. They did not hesitate to include more steps for the treatment of their hair either at home or...
Euromonitor International's Hair Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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