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Fast Food in the Philippines

  • May 2016
  • -
  • Euromonitor International
  • -
  • 43 pages

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In 2015, fast food giants gave their usual chicken meals a twist to offer a new type of dish to their customers. Jollibee, for instance, introduced its Glazed Chicken Joy during the first quarter of 2015. Instead of pairing Chicken Joy with the usual gravy, the company thought of covering it in a brownish-red glaze, which is similar to a light barbecue sauce that has a sweet, tangy and peppery taste. KFC launched its KFC Hot and Cheesy Chicken, which features KFC’s signature Hot & Crispy Chicken...

Euromonitor International’s Fast Food in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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