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Cat Food in Australia

  • May 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Premiumisation and a focus on health and wellness will continue to shape cat food in 2016. This continuity reflects the desire of pet owners to pamper their cats with food that is both nutritious and indulgent. Premiumisation will again be reflected in new product developments that focus on premium quality and all-natural ingredients as well as gourmet meal options. This is a result of pet owners becoming increasingly educated about their pet’s age or condition-specific health needs and actively...

Euromonitor International’s Cat Food in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cat Food in Australia
CAT FOOD IN AUSTRALIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2011-2016
Table 2 Cat Population 2011-2016
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Cat Food by Price Band 2016
Table 4 Sales of Cat Food by Category: Volume 2011-2016
Table 5 Sales of Cat Food by Category: Value 2011-2016
Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Executive Summary
Value Sales Continue To Outperform Volume Sales
Humanisation and Product Innovation Drive Growth in Dog Treats and Cat Treats
Health and Wellness Is Key in Quadrant Private Equity's Acquisitions
Supermarkets Continues To Dominate, But Pet Superstores Keeps Attracting "pet Parents"
A Static Performance Is Predicted for Pet Care
Key Trends and Developments
Pet's Health and Wellness A Key Concern for Humanising Pet Owners
the Influence of Premiumisation Continues
Supermarkets Maintains Its Stronghold As Pet Superstores Continues To Gain Ground
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources












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