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Beer in China, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 44 pages

The most obvious trend of the beer market in 2014 was the increasing concentration of the industry, with more mergers between industry players. Anheuser-Busch InBev completed its acquisition of Jilin Ginsber Draft Beer and Jiangsu Regal Beer in 2014, which also reflected the company's determination to develop in the domestic market. Industry sources pointed out that under the current mutual penetration of many big brands, small brands would be depleted, left with only competitive players in the...

Euromonitor International's Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in China, Euromonitor International
BEER IN CHINA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
China Resources Enterprise Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 China Resources Enterprise Co Ltd: Key Facts
Summary 3 China Resources Enterprise Co Ltd: Operational Indicators
Competitive Positioning
Table 22 Summary3 China Resources Enterprise Co Ltd: Competitive Position 2014
Executive Summary
Volume Sales of Alcoholic Drinks Are Not Impressive in 2014
Rtds/high-strength Premixes Increases Dramatically
Domestic Companies Continue Playing A Leading Role in 2014
Internet Retailing Becomes Increasingly Important
Steady But Slower Growth Is Expected in the Forecast Period
Key Trends and Developments
Anti-extravagance Campaign Continues Having A Significant Effect on the Market
Manufacturers Take Efforts To Develop New Products, in Response To Market Changes
E-commerce Plays A More Important Role
Manufacturers Retain A Strong Focus on Largely Unexploited Market Niche Targeting Female Consumers
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 23 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 24 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 25 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 27 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 29 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Summary 4 Key New Product Developments 2014
Market Indicators
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 41 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
Table 42 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
Table 43 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
Table 44 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
Table 45 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 46 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 47 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 52 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
Table 53 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
Table 54 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
Table 55 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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