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Air Care in Belgium

  • March 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

The main story for air care is the massive switch from liquid and gel air fresheners to electric air fresheners. There are two factors behind this trend. The first factor is the relatively good economic situation that is affording consumers the opportunity to buy products that make them feel good at home. Electric and spray/aerosol air fresheners are more expensive than liquid and gel air fresheners but are also more effective. Spray/aerosol air fresheners is particularly appreciated for the...

Euromonitor International's Air Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Belgium
AIR CARE IN BELGIUM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Scented Candles Value Sales 2010-2015
Summary 1 Scented Candles Brand Rankings 2013-2015
Table 2 Sales of Air Care by Category: Value 2010-2015
Table 3 Sales of Air Care by Category: % Value Growth 2010-2015
Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 5 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 6 NBO Company Shares of Air Care: % Value 2011-2015
Table 7 LBN Brand Shares of Air Care: % Value 2012-2015
Table 8 Forecast Sales of Air Care by Category: Value 2015-2020
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Etn Franz Colruyt NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 2 Etn Franz Colruyt NV: Key Facts
Summary 3 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Summary 4 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Etn Franz Colruyt NV: Colreyt, Discounters, in Anderlecht
Chart 2 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Chart 3 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Private Label
Summary 5 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 6 Etn Franz Colruyt NV: Competitive Position 2014
Procter and Gamble Benelux SA NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Benelux SA NV: Key Facts
Competitive Positioning
Summary 8 Procter and Gamble Benelux SA NV: Competitive Position 2015
Spaas NV SA in Home Care (belgium)
Strategic Direction
Key Facts
Summary 9 Spaas NV SA: Key Facts
Summary 10 Spaas NV SA: Operational Indicators
Production
Private Label
Summary 11 Spaas NV: Private label Portfolio
Competitive Positioning
Summary 12 Spaas NV: Competitive Position 2015
Executive Summary
Value Sales Dampened by Price Wars
Go Green
Privates Label and Local Brands Perform Better
Everyone Next Door To Colruyt
Gloomy Future
Key Trends and Developments
Price War
Ecologic Is Magic
Concentration Is Not Valuable Anymore
Market Indicators
Table 10 Households 2010-2015
Market Data
Table 11 Sales of Home Care by Category: Value 2010-2015
Table 12 Sales of Home Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Home Care: % Value 2011-2015
Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 16 Distribution of Home Care by Format: % Value 2010-2015
Table 17 Distribution of Home Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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