PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014

Key Findings:
• Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term.

Key Findings:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Buyer may register for free access to search and export data at Plunkett Research Online
• Link to our 5-minute video overview of this industry

Pages: 525
Statistical Tables Provided: 10
Companies Profiled: 380
Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media
3) Global Media Giants Acquire both Content and Distribution
4) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market
5) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
6) Google Dominates Online Video Advertising
7) Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12) User Generated Content Drives Social Media and Generates Ad Revenues
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
14) Billboards Go Digital
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16) Private Label Brands Grow in Share of Total Store Sales
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18) Hispanic Market Attracts Growing Advertising and Marketing Focus
19) Ad Market in China Booms
20) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview
2) Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013
3) Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of
Revenue & Expenses, U.S.: 2008-2013
4) Employment in Advertising & Related Industries, U.S.: 1990-2014
5) Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses,
U.S.: 2008-2013
6) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
7) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
8) Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
9) Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
10) Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.:
2008-2013





Table Of Contents

PLUNKETT’S ADVERTISING and BRANDING
INDUSTRY ALMANAC 2014
CONTENTS
Introduction 1
How to Use This Book 3
Chapter 1: Major Trends Affecting the Advertising and Branding Industry 6
1) Introduction to the Advertising and Branding Industry 6
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 9
3) Global Media Giants Acquire both Content and Distribution 12
4) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market 12
5) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention 15
6) Google Dominates Online Video Advertising 15
7) Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless 15
8) Television Ads Evolve to Face New Challenges 17
9) DVR Market Evolves/Time-Shifting Hurts Advertisers 18
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 20
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-
Generated 21
12) User Generated Content Drives Social Media and Generates Ad Revenues 22
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps 23
14) Billboards Go Digital 25
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 26
16) Private Label Brands Grow in Share of Total Store Sales 27
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for
Advertisers and Marketers 28
18) Hispanic Market Attracts Growing Advertising and Marketing Focus 29
19) Ad Market in China Booms 29
20) Growth in Big Data Supported by Expansion of Cloud Computing 30
Chapter 2: Advertising and Branding Industry Statistics 32
Advertising and Branding Industry Overview 33
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013 34
Advertising Agencies, Public Relations Agencies and Direct Mail Advertising: Estimated Sources of
Revenue and Expenses, U.S.: 2008-2013 35
Employment in Advertising and Related Industries, U.S.: 1990-2014 36
Internet Publishing and Broadcasting and Web Search Portals: Estimated Revenue and Expenses,
U.S.: 2008-2013 37
Newspaper Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2008-2013 38
Periodical Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2008-2013 39
Radio Networks and Radio Stations: Estimated Sources of Revenue and Expenses, U.S.: 2008-2013 40
Television Broadcasting: Estimated Sources of Revenue and Expenses, U.S.: 2008-2013 41
Cable and Other Subscription Programming: Estimated Sources of Revenue and Expenses, U.S.:
2008-2013 42
Chapter 3: Important Advertising and Branding Industry Contacts 43
(Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 400:
Who They Are and How They Were Chosen 67
Industry List, With Codes 68
Index of Companies Within Industry Groups 70
Alphabetical Index 79
Index of Headquarters Location by U.S. State 82
Index of Non-U.S. Headquarters Location by Country 86
Individual Data Profiles on Each of THE ADVERTISING 400 88
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 471
Index by Subsidiaries, Brand Names and Selected Affiliations 473
A Short Advertising and Branding Industry Glossary 490

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