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PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2015

Key Findings:
- Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term.

Key Features:

- Industry trends analysis, market data and competitive intelligence
- Market forecasts and Industry Statistics
- Industry Associations and Professional Societies List
- In-Depth Profiles of hundreds of leading companies
- Industry Glossary
- Buyer may register for free access to search and export data at Plunkett Research Online
- Link to our 5-minute video overview of this industry

Pages: 519
Statistical Tables Provided: 10
Companies Profiled: 371
Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media
3) Global Media Giants Acquire both Content and Distribution
4) Online Advertising Becomes More Targeted, Takes 27% Share of U.S. Advertising Market/Programmatic Ad Buying Dominates the Market
5) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
6) Google and YouTube Dominate Online Video Advertising
7) Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast Broadband Expands
8) Television Ads Evolve to Face New Challenges, Formats and Online Competitors
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated
12) Social Media to Generate $23.6 Billion in Global Ad Revenues
13) Email Reigns as One of the Single Most Effective Advertising Tools
14) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
15) Billboards Go Digital
16) Location-Based Technology Delivers Targeted Ads and Discounts/ Mobile Advertising Grows at an Exceptional Rate
17) Private Label Brands Grow in Share of Total Store Sales
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19) Hispanic Market Attracts Growing Advertising and Marketing Focus
20) Ad Market in China Booms
21) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview
2) Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2014
3) Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
4) Employment in Advertising & Related Industries, U.S.: 1990-2015
5) Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2008-2014
6) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
7) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
8) Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
9) Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
10) Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014



Table Of Contents

Plunkett's Advertising and Branding Industry Almanac 2015: Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies
PLUNKETT'S ADVERTISING and BRANDING
INDUSTRY ALMANAC 2015
CONTENTS
Introduction 1
How to Use This Book 3
Chapter 1: Major Trends Affecting the Advertising and Branding Industry 6
1) Introduction to the Advertising and Branding Industry 7
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 10
3) Global Media Giants Acquire both Content and Distribution 12
4) Online Advertising Becomes More Targeted, Takes 27% Share of U.S. Advertising
Market/Programmatic Ad Buying Dominates the Market 13
5) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 15
6) Google and YouTube Dominate Online Video Advertising 16
7) Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast
Broadband Expands 16
8) Television Ads Evolve to Face New Challenges, Formats and Online Competitors 17
9) DVR Market Evolves/Time-Shifting Hurts Advertisers 19
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 21
11) Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be
Consumer-Generated 22
12) Social Media to Generate $23.6 Billion in Global Ad Revenues 23
13) Email Reigns as One of the Single Most Effective Advertising Tools 25
14) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps 25
15) Billboards Go Digital 27
16) Location-Based Technology Delivers Targeted Ads and Discounts/ Mobile Advertising
Grows at an Exceptional Rate 27
17) Private Label Brands Grow in Share of Total Store Sales 28
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for
Advertisers and Marketers 29
19) Hispanic Market Attracts Growing Advertising and Marketing Focus 30
20) Ad Market in China Booms 31
21) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 31
Chapter 2: Advertising and Branding Industry Statistics 34
Advertising and Branding Industry Overview 35
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2014 36
Advertising Agencies, Public Relations Agencies and Direct Mail Advertising: Estimated Sources of
Revenue and Expenses, U.S.: 2008-2014 37
Employment in Advertising and Related Industries, U.S.: 1990-2015 38
Internet Publishing and Broadcasting and Web Search Portals: Estimated Revenue and Expenses,
U.S.: 2008-2014 39
Newspaper Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2008-2014 40
Periodical Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2008-2014 41
Radio Networks and Radio Stations: Estimated Sources of Revenue and Expenses, U.S.: 2008-2014 42
Television Broadcasting: Estimated Sources of Revenue and Expenses, U.S.: 2008-2014 43
Cable and Other Subscription Programming: Estimated Sources of Revenue and Expenses, U.S.:
2008-2014 44
Chapter 3: Important Advertising and Branding Industry Contacts 45
(Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 400:
Who They Are and How They Were Chosen 70
Index of Companies Within Industry Groups 71
Alphabetical Index 80
Index of Headquarters Location by U.S. State 83
Index of Non-U.S. Headquarters Location by Country 87
Individual Data Profiles on Each of THE ADVERTISING 400 89
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 462
Index by Subsidiaries, Brand Names and Selected Affiliations 465
A Short Advertising and Branding Industry Glossary 483

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