Plunkett`s Advertising & Branding Industry Almanac 2013: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

• Publication date: May 2013
• Report size: 531 pages

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2013 Key Features: • Industry trends analysis, market data and competitive intelligence • Market forecasts and Industry Statistics • Industry Associations and Professional Societies List • In-Depth Profiles of hundreds of leading companies • Industry Glossary • Buyer may register for free access to search and export data at Plunkett Research Online...

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2013

Key Features:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Buyer may register for free access to search and export data at Plunkett Research Online
• Link to our 5-minute video overview of this industry

Pages: 531
Statistical Tables Provided: 10
Companies Profiled: 384
Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
5) Targeted Advertising Boosts Social Network Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Hits 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12) User Generated Content Drives Social Media and Generates Ad Revenues
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
14) Billboards Go Digital
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16) Private Label Brands Grow in Share of Total Store Sales
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18) Hispanic Market Attracts Growing Advertising and Marketing Focus
19) Ad Market in China Booms
20) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview
2) Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2012 35
3) Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
4) Employment in the Advertising & Related Services Industry, U.S.: 1990-2013
5) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2012
6) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
7) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
8) Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
9) Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
10) Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012

Global Advertising Industry

PLUNKETT’S ADVERTISING & BRANDING
INDUSTRY ALMANAC 2013
CONTENTS
Introduction 1
How to Use This Book 3
Chapter 1: Major Trends Affecting the Advertising & Branding Industry 6
1) Introduction to the Advertising and Branding Industry 6
2) Media Consolidation and Globalization 10
3) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market 11
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention 13
5) Targeted Advertising Boosts Social Network Revenues 14
6) Google Dominates Online Video Advertising 15
7) Global Broadband Market Hits 2 Billion Subscribers, Fixed and Wireless 15
8) Television Ads Evolve to Face New Challenges 16
9) DVR Market Evolves/Time-Shifting Hurts Advertisers 18
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 20
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-
Generated 21
12) User Generated Content Drives Social Media and Generates Ad Revenues 22
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps 23
14) Billboards Go Digital 25
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 26
16) Private Label Brands Grow in Share of Total Store Sales 27
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for
Advertisers and Marketers 28
18) Hispanic Market Attracts Growing Advertising and Marketing Focus 29
19) Ad Market in China Booms 29
20) Growth in Big Data Supported by Expansion of Cloud Computing 30
Chapter 2: Advertising & Branding Industry Statistics 32
Advertising & Branding Industry Overview 33
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2012 34
Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of
Revenue & Expenses, U.S.: 2007-2012 35
Employment in the Advertising & Related Services Industry, U.S.: 1990-2013 36
Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:
Estimated Revenue & Expenses, U.S. 2007-2012 37
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012 38
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012 39
Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012 40
Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012 41
Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.:
2007-2012 42
Chapter 3: Important Advertising & Branding Industry Contacts 43
(Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 400:
Who They Are and How They Were Chosen 68
Industry List, With Codes 69
Index of Companies Within Industry Groups 70
Alphabetical Index 79
Index of Headquarters Location by U.S. State 82
Index of Non-U.S. Headquarters Location by Country 86
Individual Data Profiles on Each of THE ADVERTISING 400 88
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 474
Index by Subsidiaries, Brand Names and Selected Affiliations 476
A Short Advertising & Branding Industry Glossary 495

Companies mentioned

24/7 Real Media Inc
A Partnership Inc
A&E Television Networks
Abbott Mead Vickers BBDO Ltd
ABC Inc
Abelson-Taylor
ACCENT Marketing Services LLC
ACME Communications Inc
Acorn International Inc
Acosta Inc
Active Media Services Inc
Acxiom Corp
Acxiom Digital Inc
Adchemy Inc
Admerasia Inc
Adspace Networks Inc
Advance Publications Inc
Advantex Marketing International Inc
Aegis Group plc
Aimia Inc
AKQA Inc
Alcone Marketing Group
Alliance Data Systems Corporation
Alloy Inc
AMC Networks Inc
Arbitron Inc
Arnold Worldwide Partners
Arvato AG
Asahi Advertising Inc
Asatsu-DK Inc
Ask.com
Aspen Marketing Services Inc
AudienceScience
Bartle Bogle Hegarty Limited
BBDO Worldwide
BBN The Business Branding Network
Beasley Broadcast Group Inc
Belo Corp
Berry Network Inc
Bertelsmann AG
Blue Dingo Digital
BlueKai
Bravo Group Inc
Brierley+Partners
British Broadcasting Corporation (BBC)
British Sky Broadcasting Group plc (BSkyB)
Brodeur Partners
Bromley
Bronto Software Inc
Burrell Communications Group
Burson Marsteller
Cable News Network LP Lllp (CNN)
Cablevision Systems Corp
Campbell Mithun
Campbell-Ewald
Carat Group
Carlson Marketing Group
Carol H Williams Advertising
Catalina Marketing Corporation
CBS Corp
CBS Radio
Cenveo Inc
Cequel Communications Holdings I LLC
Charm Communications Inc
Charter Communications Inc
Cheil Worldwide Inc
Chime Communications plc
China Mass Media Corp
ChoiceStream Inc
Clear Channel Communications Inc
Clear Channel Outdoor Holdings Inc
Clemenger Group Ltd
Cobalt Group (The)
Cohn & Wolfe
Colangelo Synergy Marketing
Comcast Corp
Communisis plc
Community Newspaper Holdings Inc
Conde Nast Publications Inc
Consolidated Graphics Inc
Constant Contact Inc
Convergys Corporation
Corey McPherson Nash
Corus Entertainment Inc
Cossette Inc
Coupons Inc
Cox Communications Inc
Cox Enterprises Inc
Cox Radio Inc
Crain Communications Inc
Cramer Krasselt
Crispin Porter & Bogusky
Critical Mass Inc
Crown Media Holdings Inc
Cumulus Media Inc
CW Network (The)
Cyber Communications Inc
Dai Nippon Printing Co Ltd
Daiko Advertising Inc
Daily Journal Corp
Daktronics Inc
DDB Worldwide Communications Group Inc
Delphys Inc
DeNa Co Ltd
Dennis Publishing Ltd
Dentsu Inc
Deutsch Inc
Dieste Inc
Digital Generation Inc
Digitas Inc
DIRECTV
Discovery Communications Inc
Display Technologies Inc
Doner
Dow Jones & Co Inc
DraftFCB
E W Scripps Co
EchoStar Corp
Edelman Public Relations Worldwide
E-machitown Co Ltd
Emap Ltd
Emmis Communications Corp
Entercom Communications Corp
Entravision Communications Corporation
Epsilon Data Management LLC
ESPN Inc
ExactTarget Inc
Facebook Inc
Fahlgren Mortine
Fallon Worldwide LLC
Fisher Communications Inc
Flair Communications Agency Inc
Fleishman Hillard Inc
Forbes Media
Ford Models Inc
Foursquare
Fox Broadcasting Company
Fox Entertainment Group Inc
Fox Sports
Freedom Communications Inc
Fry Inc
GA Communication Group
Gage Marketing Group
Gannett Co Inc
GateHouse Media Inc
Genex
George P Johnson Co
Golin Harris International
Goodby Silverstein & Partners
Google Inc
Granite Broadcasting Corp
Gray Television Inc
Grey Global Group Inc
Groupon Inc
Grupo Radio Centro SAB de CV
Grupo Televisa SA
GSW Fueled by Blue Diesel
Hakuhodo DY Holdings Inc
Hakuhodo Inc
HALO Branded Solutions Inc
Harris Interactive Inc
Harte-Hanks Inc
Havas
Havas Media
Havas Worldwide Inc
Hawkeye FFWD
Health Advances LLC
HealthSTAR Communications Inc
Hearst Corporation (The)
Hearst Television Inc
Hill & Knowlton Inc
Hill Holliday Connors Cosmopulos Inc
Horizon Media Inc
Hyper Marketing Inc
IAC/InterActiveCorp
I-Cable Communications
ICM Partners
ICOM+IN
iContact LLC
Images USA
IMG Worldwide Inc
InfoGROUP Inc
Initiative
Insight Communications Company Inc
Insignia Systems Inc
International Data Group Inc
Interpublic Group of Companies Inc
inVentiv Health Inc
ION Media Networks
Ipsos SA
ITV plc
IW Group Inc
JCDecaux SA
Jive Software
Johnson Publishing Company Inc
Johnson Publishing Company Inc
Journal Communications Inc
Journal Register Co
Jumptap
JWT
Kane & Finkel Healthcare Communications
Kang & Lee Advertising
Kaplan Thaler Group Ltd (The)
Ketchum Inc
La Agencia de Orci & Asociados
Lagardere Active Media
Lamar Advertising Co
LBi International NV
Lee Enterprises Inc
Leo Burnett Worldwide Inc
Lexicon Branding Inc
Liberty Global Inc
Liberty Interactive Corp
Lin TV Corp
LinkedIn Corp
Lippincott
LivingSocial Inc
Lowe & Partners Worldwide
Lyris Inc
M&C Saatchi plc
Macquarium Intelligent Communications
Magnets.com
MARC USA
Marchex Inc
Marden Kane Inc
Marketing Store Worldwide (The)
Marketo Inc
Martha Stewart Living Omnimedia Inc
Martin Agency Inc (The)
McCann Worldgroup
McClatchy Company (The)
McGraw Hill Cos Inc
MDC Partners Inc
MDI Entertainment LLC
MEC
Media Consulta
Media General Inc
Mediacom Communications Corp
MediaMind Technologies Inc
MediaNews Group Inc
Mehigan Bellone & Associates
MEplusYOU
Meredith Corp
Merkle Inc
Merus Labs International Inc
Metro International SA
Millenial Media
Mindshare Worldwide
Mixi Inc
Mktg Inc
Modern Times Group MTG AB
Monster Worldwide Inc
MoreVisibility.com Inc
Morris Communications Company LLC
Mosaic Sales Solutions Holding Company
Move Inc
MSLGROUP
MSQ Partners Ltd
MTV Networks
MWW Group
Naspers Limited
National CineMedia Inc
Natrel Communications Inc
NBC Universal LLC
New York Times Co (The)
News Corp
Nexstar Broadcasting Group Inc
Nielsen Company NV (The)
NSA Media
Ogilvy & Mather Worldwide
OMD Worldwide
Omnicom Group Inc
Onstream Media Corporation
Pacific Communications Inc
Penton Media Inc
Performics Inc
Peterson Milla Hooks
Pitney Bowes Software Inc
Playboy Enterprises Inc
PMP Limited
Porter Novelli
PrimaCom AG
Primedia Inc
Profusion
Protocol Marketing Group
Publicis Groupe SA
Publicis USA
PubliGroupe Ltd
Q Interactive Inc
Quantcast Inc
Quebecor Inc
R R Donnelley & Sons Co
Radio One Inc
Rainey Kelly Campbell Roalfe Y&R
Rainmaker Systems Inc
Rakuten LinkShare Corporation
Raycom Media Inc
Reader's Digest Association Inc
Responsys Inc
Return Path Inc
Richards Group Inc (The)
RockYou Inc
Rodale Inc
Rogers Communications Inc
Roska Healthcare Advertising
RTL Group SA
Rubin Postaer and Associates
Ruder Finn Group
Saatchi & Saatchi
Saga Communications Inc
Salem Communications Corp
Sapient Corporation
Schawk Inc
Schawk Retail Marketing
Schwartz MSL
Scripps Networks Interactive
Sempris LLC
Shanghai Media Group (SMG)
Shaw Communications Inc
Shopkick
SIGMA Marketing Group
Sinclair Broadcast Group Inc
SKY Network Television Limited
SM&A
Source Interlink Companies Inc
SourceLink
Spanish Broadcasting System Inc
SPAR Group Inc
St Ives plc
Staples Promotional Products
Starcom MediaVest Group
STW Communications Group Ltd
SymphonyIRI Group
TargetCom
TBA Global Inc
TBWA Worldwide Inc
TeleTech Holdings Inc
Teracent
Text 100 Public Relations
Time Inc
Time Warner Cable Inc
Time Warner Inc
TMP Worldwide Advertising & Communications LLC
TNS UK Ltd
Tocquigny
Tokyu Agency
TOMS Shoes Inc
Topin & Associates Inc
Townsquare Media LLC
Transcontinental Inc
Trans-Lux Corporation
Tribune Co
Turner Broadcasting System
TV Azteca, S.A.B. de C.V.
Twitter Inc
UBM plc
Univision Communications Inc
Uniworld Group Inc
UNO Limited
US News and World Report LP
Valassis Communications Inc
ValueClick Inc
VerticalResponse Inc
Vertis Inc
Vertrue Inc
Viacom Inc
Vibrant Media Inc
Virgin Media Business Ltd
VistaPrint NV
Vivendi SA
Vox Medica
Waggener Edstrom Worldwide Inc
Walt Disney Company (The)
Washington Post Co
Weber Shandwick Worldwide
Webloyalty.com Inc
Wenner Media LLC
Wieden+Kennedy
William Morris Endeavor Entertainment LLC
Wolff Olins
WPP plc
Wyndeham Group
Yahoo! Inc
Yelp Inc
YesMail.com Inc
Young & Rubicam Brands
Young Broadcasting LLC
ZenithOptimedia Group
Ziff Davis Media Inc
ZS Associates