It provides services to both residential and business customers. It also offers various services and products for mobile, fixed and Internet protocol (IP)-based voice and data communications. In addition, it offers analog and digital access services and also broadband services over existing subscriber lines. The industry player principally operates in Switzerland through four group industry players including Swisscom Switzerland, Swisscom IT Services, Swisscom Participations and Fastweb.

Global Industry s Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of Swisscom AG. The report provides a comprehensive insight into the firm , including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Industry s Direct’s views on the firm .

Scope of the Research

• The firm ’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered.
• The opportunities open to the industry player are considered and its growth potential assessed. Competitive or technological threats are highlighted.
• The report contains critical industry player information – business structure and operations, the industry player history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
• It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
• Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Reasons to buy

• A quick “one-stop-shop” to understand the firm .
• Enhance business/sales activities by understanding customers’ businesses better.
• Get detailed information and financial & strategic analysis on industry players operating in your market .
• Identify prospective partners and suppliers – with key data on their businesses and locations.
• Capitalize on competitors’ weaknesses and target the industry opportunities available to them.
• Compare your firm ’s financial trends with those of your peers / competitors.
• Scout for potential take over targets, with detailed insight into the firms ’ strategic, financial and operational performance.

Table Of Contents


Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 6
Overview 6
Swisscom AG - Strengths (SWOT Analysis) 6
Strong March ket Position 6
Expanding Internationally 6
Widely Recognised Brand 6
Swisscom AG - Weaknesses (SWOT Analysis) 6
December lining Revenue from Core Business 6
Increase in Debts 6
Swisscom AG - Opportunities (SWOT Analysis) 6
Entering Mobile Communications 6
Increasing Capital Expenditure 7
Entry in Emerging March kets 7
Swisscom AG - Threats (SWOT Analysis) 7
Intense Competition 7
Stagnant Swiss Telecom March ket 7
Industry regulation 7
Key Competitors 8
Key Employees 8
Key Employee Biographies 9
Company Statement 10
Locations And Subsidiaries 12
Head Office 12
Other Locations and Subsidiaries 12
Financial Ratios 13
Capital March ket Ratios 13
Annual Ratios 13
Interim Ratios 14
Ratio Charts 15
Appendix 16
Methodology 16
Ratio Definitions 16
About Global March kets Direct 19
Contact Us 19
Disclaimer 19



List of Tables
Swisscom AG, Key Facts 1
Swisscom AG, Key Ratios 1
Swisscom AG, Share Data 1
Swisscom AG, Key Facts 3
Major Products and Services 4
Swisscom AG, History 5
Swisscom AG, Key Employee Biographies 9
Currency Codes 16
Capital March ket Ratios 16
Equity Ratios 17
These ratios are based on per share value. 17
Profitability Ratios 17
Cost Ratios 18
Liquidity Ratios 18
Leverage Ratios 18
Efficiency Ratios 19



List of Figures
Swisscom AG, Performance Chart (2003 - 2007) 1
Swisscom AG, Ratio Charts 15

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