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Mobile Phones in Vietnam

  • October 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Summary

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Sales of smartphones in Vietnam continued to rise strongly in 2016, with smartphones accounting for 67% of mobile phones volume sales by the end of 2016. With the plethora with affordable smartphones now available in the country, consumers are able to spend slightly more for a smartphone instead of a feature phone, which usually have far fewer features. Having said that, feature phones are still subject to strong demand from people living in both rural and urban areas. Some people own two phones...

Euromonitor International’s Mobile Phones in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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