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Mobile Phones in Vietnam

  • October 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Sales of smartphones in Vietnam continued to rise strongly in 2016, with smartphones accounting for 67% of mobile phones volume sales by the end of 2016. With the plethora with affordable smartphones now available in the country, consumers are able to spend slightly more for a smartphone instead of a feature phone, which usually have far fewer features. Having said that, feature phones are still subject to strong demand from people living in both rural and urban areas. Some people own two phones...

Euromonitor International’s Mobile Phones in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mobile Phones in Vietnam
MOBILE PHONES IN VIETNAM
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Mobile Phones by Category: Volume 2011-2016
Table 3 Sales of Mobile Phones by Category: Value 2011-2016
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 5 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 9 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 11 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Executive Summary
Consumer Electronics Continues Seeing Strong Growth in 2016
Smartphones Dominate Consumer Electronics Sales in 2016
Mobile World Jsc Leads Electronics and Appliance Specialist Retailers
Offline Sales Still Plays A Mainstream Distribution Channels
Internet Retailing Is Thriving, Bolstering Growth in Consumer Electronics
Key Trends and Developments
Smart Devices Boost Consumer Electronics Growth
Offline Sales Still Play A Predominant Role in the Distribution Channels
Better Performance of Consumer Electronics Fostered by Positive Economic Environment and the Rising Use of Consumer Credit
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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