The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

  • November 2012
  • -
  • Market Intelligence & Consulting Institute
  • -
  • 27 pages

Amid the global economic uncertainties, it is anticipated that global Smartphone shipment volume will still witness a 27% year-on-year growth to around 868.0 million units in 2013. However, the global Smartphone industry is highly concentrated such that the combined revenue share of Apple and Samsung is expected to have reached around 60% and the combined profit share around 95% in 2012, thereby leaving only 5% of profits to be shared by other Smartphone branded vendors. This report profiles the development of the global Smartphone industry in 2012, examines strategies of five major groups in the industry and provides an insight into the future outlook of the industry while pointing out feasible product strategies to be put in place by other Smartphone brands, aside from Apple and Samsung, in order to seize a larger piece of the market-pie.

Table Of Contents

Table of Contents

Table of Contents
1. Development of the Global Smartphone Industry
1.1 Mature Markets Remain Overshadowed; Emerging Markets Grow at Slow Pace
1.2 Telecom Operators Reducing Subsidy Amount and Period
1.3 Telecom Operators Prioritize Apple and Samsung over Other Vendors
2.New Competition in the Smartphone Industry
2.1 Global Branded Vendors
2.2 Regional Branded Vendors
2.3 Mobile Operating System Suppliers
2.4 Networking Service Suppliers
2.5 PC Branded Vendors
3. Outlook for the Smartphone Industry in 2013
3.1 Strategies of Other Smartphone Branded Vendors
3.1.1 Marketing Innovation Key Success Factor
3.1.2 Increased Specialization through Collaboration with EMS
3.1.3. Low-price Market Competition to Intensify in 2013
3.1.4 Mergers and Acquisitions to Tap Fast-growing Mobile Device Market
3.1.5 Small Form Factor Consumer Devices to Expand into Mass Markets
Appendix
List of Tables
Table 1 Comparison of Electro Magnetic Resonance and Magnetic Resonance Technologies
List of Figures
Figure 1 Global Smartphone ARPU by Telecom Operator, 2011 - 2012
Figure 2 Global Smartphone Shipment Volume by Price Point, 2012 - 2017
Figure 3 The Amount of Subsidies by Telecom Operator, 2012
Figure 4 Apple's iPhone Sales Volume by Model Type, 1Q 2011 - 4Q 2012
Figure 5 Major Smartphone Brands' Average Promotional Costs, 2011 - 2012
Figure 6 Global Smartphone Shipment Share, Revenue Share and Profit Share by Branded Vendor in 2012 -2013
Figure 7 Five Business Types and Five Strategic Fits of Smartphone Branded Vendors
Figure 8 Key Technology Development Milestones of Apple and Samsung
Figure 9 Electro-Magnetic Resonance and Magnetic Resonance Technologies
Figure 10 Chinese Mobile Phone Market Share by Price Point, 2012 - 2013
Figure 11 Chinese Smartphone Sales Volume and 3G Subscribers, 1Q 2011- 4Q 2012
Figure 12 The Business Model of the Chinese Smartphone Industry
Figure 13 Chinese Smartphone Distribution Channels
Figure 14 Chinese Smartphone Sales Channels
Figure 15 Chinese Mobile Network Service Market Share by Service Type, 2011 - 2012
Figure 16 The Smartphone Business Model of Networking Service Suppliers in China
Figure 17 Product Development of Global Three Leading System Operators in Notebook PCs, Tablets, and Smartphones
Figure 18 Worldwide Smartphone Market Share by Operating System, 2011 - 2017
Figure 19 Worldwide Smartphone Market Share by Branded Vendor, 2011 - 2014
Figure 20 Future Development Roadmap of Key Smartphone Technologies, 2011 - 2014
Figure 21 The Global Smartphone Market Share by Print Point, 2012 - 2014
Figure 22 Future Development of Smart Handheld Devices

List of Topics

Worldwide Smartphone shipment volume forecast by price point for the period 2012-2017
New competition in the Smartphone industry and major players' strategies, including global branded vendors, regional branded vendors, mobile operating system suppliers, networking service suppliers, and PC branded vendors
Future feasible strategies of other Smartphone branded vendors, aside from Samsung and Apple, in terms of service, platform, channel, market, and technology
Companies and organizations analyzed or mentioned in the report include:
Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, ATandamp;T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE

List of Companies

Companies and organizations analyzed or mentioned in the report include:

Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, ATandamp;T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE

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