Synopsis

- The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the Asia-Pacific construction industry. The opinions and forward looking statements on sustainability management of 81 industry executives are captured in our in-depth survey.
- The geographical scope of the research is Asia-Pacific – drawing on the activity and expectations of leading industry players across the region.
- The report analyzes the expenditure of construction industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
- Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
- In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection.
- The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
- The report provides qualitative analysis of key industry opportunities and threats and also contains full survey results.

Summary

“Sustainability in the Asia-Pacific Construction Industry 2012–2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives” is a new report by Timetric that analyzes how companies in the Asia-Pacific construction industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.”

Scope

The report features the opinions of Asia-Pacific construction industry respondents related to the following:
- What sustainability means to the industry
- Factors that drive sustainability measures
- Barriers that confront effective implementation of sustainability
- Sustainable and energy efficiency measures and their impact on profitability
- Metrics used for the measurement of sustainability performance
- Procurement of sustainable materials
- Demand for sustainable products and services, including markets that will drive growth
- Changes expected in sustainability budgets and cost saving targets
- Methods of marketing green credentials and the use of media channels

Reasons To Buy

- Drive revenues by understanding future sustainable product investment areas and growth regions.
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
- Uncover the business outlook, key sustainability challenges and opportunities
- Understand the effect of sustainability on other players and competitors in the industry.
- Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
- Identify specific green marketing channels your competitors are using to win business.

Key Highlights
- Respondents identified China, Germany and Canada as locations likely to offer the largest-growth potential for sustainable construction, as indicated by 57%, 55% and 52% of respective respondents.
- Of all the construction contractors and project developer respondents, 56% anticipate an increase in profitability with the implementation of sustainability measures.
- A total of 49% of respondents from construction suppliers identify ‘efficiency and cost effectiveness’ and 44% consider ‘customer satisfaction’ as the most important drivers for green marketing.

Table Of Contents


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Asia-Pacific Construction Industry Survey Respondents
2 Executive Summary
3 Sustainability in the Construction Industry
3.1 Perception of Sustainability
3.2 Sustainability in Business Functions
3.3 Key Drivers of Sustainability
3.4 Barriers to Sustainability
3.5 Key Markets for Growth
4 Implementation of Sustainability
4.1 Organizational Prerequisites for Sustainability
4.2 Implementation of Sustainable Measures
4.2.1 Implementation of sustainable measures of buyers
4.2.2 Implementation of sustainable measures of suppliers
4.3 Key Energy Efficiency Measures
4.3.1 Key energy efficiency measures of buyers
4.3.2 Key energy efficiency measures of suppliers
4.4 Effective Monitoring of Sustainability
5 Financial Implications of Sustainability
5.1 Cost Saving Expectations
5.2 Impact of Sustainability on Profits
5.3 Planned Change in Sustainability Budgets
5.4 Impact of Carbon Tax
6 Sustainable Procurement
6.1 Critical Factors for Supplier Selection
6.2 Level of Supplier Engagement
6.3 Expenditure on Sustainable Procurement
6.4 Attributes of Green Procurement
6.5 Procurement of Sustainable Products and Services
7 Marketing Green Initiatives
7.1 Drivers of Green Marketing
7.2 Marketing of Green Credentials
7.3 Effective Channels of Promotion
8 Appendix
8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 Disclaimer



List of Tables

Table 1: Total Asia-Pacific Construction Sustainability Survey Respondents by Company Type, 2012
Table 2: Respondents by Job Role (%), 2012
Table 3: Respondents by Company Turnover (%), 2012
Table 4: Perception of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 5: Sustainability in Business Functions by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 6: Key Drivers of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 7: Barriers to Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 8: Key Markets for Growth in the Asia-Pacific Construction Industry (%), 2013
Table 9: Organizational Prerequisites for Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 10: Implementation of Sustainable Measures by Construction Contractors and Project Developers in the Asia-Pacific Construction Industry (%), 2012
Table 11: Implementation of Sustainable Measures by Suppliers in the Asia-Pacific Construction Industry (%), 2012
Table 12: Key Energy-Efficiency Measures of Construction Contractors and Project Developers in the Asia-Pacific Construction Industry (%), 2013
Table 13: Key Energy Efficiency Measures of Construction Industry Suppliers in the Asia-Pacific Construction Industry (%), 2013
Table 14: Effective Monitoring of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 15: Cost-Saving Expectations by Company Type in the Asia-Pacific Construction Industry (%), 2013
Table 16: Impact of Sustainability on Profits by Company Type in the Asia-Pacific Construction Industry (%), 2013
Table 17: Planned Change in Sustainability Budgets by Company Type in the Asia-Pacific Construction Industry (%), 2013
Table 18: Impact of Carbon Tax by Company Type in the Asia-Pacific Construction Industry (%), 2012
Table 19: Critical Factors for Supplier Selection by Buyers in the Asia-Pacific Construction Industry (%), 2012
Table 20: Level of Supplier Engagement of Buyers in the Asia-Pacific Construction Industry (%), 2012
Table 21: Expenditure on Sustainable Procurement for Buyers in the Asia-Pacific Construction Industry (%), 2012
Table 22: Attributes of Green Procurement for Buyers in the Asia-Pacific Construction Industry (%), 2012
Table 23: Procurement of Sustainable Products and Services for Buyers in the Asia-Pacific Construction Industry (%), 2012
Table 24: Drivers of Green Marketing of Suppliers in the Asia-Pacific Construction Industry (%), 2012
Table 25: Marketing of Green Credentials for Suppliers in the Asia-Pacific Construction Industry (%), 2012
Table 26: Effective Channels of Promotion by Suppliers in the Asia-Pacific Construction Industry (%), 2012
Table 27: Full Survey Results - Closed Questions

List of Figures

Figure 1: Perception of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 2: Sustainability in Business Functions by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 3: Key Drivers of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 4: Barriers to Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 5: Key Markets for Growth in the Asia-Pacific Construction Industry (%), 2013
Figure 6: Organizational Prerequisites for Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 7: Implementation of Sustainable Measures by Construction Contractors and Project Developers in the Asia-Pacific Construction Industry (%), 2012
Figure 8: Implementation of Sustainable Measures by Suppliers in the Asia-Pacific Construction Industry (%), 2012
Figure 9: Key Energy-Efficiency Measures of Construction Contractors and Project Developers in the Asia-Pacific Construction Industry (%), 2013
Figure 10: Key Energy Efficiency Measures of Construction Industry Suppliers in the Asia-Pacific Construction Industry (%), 2013
Figure 11: Effective Monitoring of Sustainability by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 12: Cost Saving Expectations by Company Type in the Asia-Pacific Construction Industry (%), 2013
Figure 13: Impact of Sustainability on Profits by Company Type in the Asia-Pacific Construction Industry (%), 2013
Figure 14: Planned Change in Sustainability Budgets by Company Type in the Asia-Pacific Construction Industry (%), 2013
Figure 15: Impact of Carbon Tax by Company Type in the Asia-Pacific Construction Industry (%), 2012
Figure 16: Critical Factors for Supplier Selection by Buyers in the Asia-Pacific Construction Industry (%), 2012
Figure 17: Level of Supplier Engagement of Buyers in the Asia-Pacific Construction Industry (%), 2012
Figure 18: Expenditure on Sustainable Procurement for Buyers in the Asia-Pacific Construction Industry (%), 2012
Figure 19: Attributes of Green Procurement for Buyers in the Asia-Pacific Construction Industry (%), 2012
Figure 20: Procurement of Sustainable Products and Services for Buyers in the Asia-Pacific Construction Industry (%), 2012
Figure 21: Drivers of Green Marketing of Suppliers in the Asia-Pacific Construction Industry (%), 2012
Figure 22: Marketing of Green Credentials for Suppliers in the Asia-Pacific Construction Industry (%), 2012
Figure 23: Effective Channels of Promotion by Suppliers in the Asia-Pacific Construction Industry (%), 2012

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