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Writing Instruments in Singapore

  • August 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Despite facing competition from consumer electronics devices, writing instruments was still able to maintain modest but positive current value growth of 3% in 2016. Demand for writing instruments is largely fuelled by the school-going population. With major school examinations still requiring the use of paper and pen, demand for writing instruments is still expected to maintain modest growth rate over the forecast period.

Euromonitor International’s Writing Instrumentsin Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Singapore
WRITING INSTRUMENTS IN SINGAPORE
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Pilot Pen (s) Pte Ltd in Personal Accessories (singapore)
Strategic Direction
Key Facts
Summary 1 Pilot Pen (S) Pte Ltd: Key Facts
Competitive Positioning
Summary 2 Pilot Pen (S) Pte Ltd: Competitive Position 2015
Executive Summary
Personal Accessories Continues To Register Conservative Growth
Rising Rental Costs Driving Retailers Out
International Brands Continue To Dominate
Internet Retailing
Personal Accessories Continues To Enjoy Steady Growth
Key Trends and Developments
Luxury Brands Strengthen Their Presence in Singapore
Product Customisation Is the Key To Enhanced Sales
Internet Retailing Posts the Highest Growth in the Distribution of Personal Accessories
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources












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