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Tissue and Hygiene in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 61 pages

Tissue and hygiene recorded positive sales growth in 2015. Several reasons were behind this, including many new product launches and the entry of several new brands, in addition to the increasing social trend for using nappies/diapers, which has boosted demand and improved sales. Moreover, the growing availability of products at lower prices has altered expectations of living standards and pushed Moroccans to seek more practical means of hygiene and wellbeing for adults as well as for children a...

Euromonitor International’s Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tissue and Hygiene in Morocco
TISSUE AND HYGIENE IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Tissue and Hygiene Keeps Growing at A Strong Rate in Morocco
Urbanisation Is Growing Fast and Bringing With It the Spread of Modern Lifestyles
Fierce Competition Between Domestic and International Tissue and Hygiene Manufacturers
Producers Conduct Heavy Communications Campaigns and Marketing Promotions
Positive Expectations Over the Forecast Period
Key Trends and Developments
Packaging Paper Remains An Important Substitute for Afh Tissue and Hygiene
New Product Launches and More Diversity in Terms of Brands Boost Sales Considerably
Black Market Smuggling, Counterfeiting and Dumping Boost Tissue and Hygiene Consumption
Market Indicators
Table 1 Birth Rates 2010-2015
Table 2 Infant Population 2010-2015
Table 3 Female Population by Age 2010-2015
Table 4 Total Population by Age 2010-2015
Table 5 Households 2010-2015
Table 6 Forecast Infant Population 2015-2020
Table 7 Forecast Female Population by Age 2015-2020
Table 8 Forecast Total Population by Age 2015-2020
Table 9 Forecast Households 2015-2020
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 2 Brior SA: Key Facts
Summary 3 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Brior SA: Competitive Position 2014
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 5 Industries Marocaines Modernes: Key Facts
Summary 6 Industries Marocaines Modernes: Operational Indicators
Competitive Positioning
Summary 7 Industries Marocaines Modernes: Competitive Position 2015
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 8 K-Dis Sarl: Key Facts
Summary 9 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 K-Dis Sarl: Competitive Position 2015
L'Oreal Maroc in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 11 L'Oreal Maroc: Key Facts
Summary 12 L'Oreal Maroc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 L'Oreal Maroc: Competitive Position 2015
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 14 Marjane Holding SA: Key Facts
Summary 15 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Marjane Holding SA: Competitive positioning
Production
Private Label
Summary 17 Marjane Holding SA: Private Label Portfolio
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 18 Reckitt Benckiser Morocco: Key Facts
Summary 19 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
Summary 20 Reckitt Benckiser Morocco: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
Table 22 Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
Table 23 Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
Table 24 Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
Table 25 Sales of Away-From-Home Wipers through Public by Format: % Value 2014-2015
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 30 Retail Sales of Incontinence by Category: Value 2010-2015
Table 31 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 33 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 34 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 35 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 44 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2010-2015
Table 50 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 51 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 52 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 53 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2010-2015
Table 56 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 57 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
Table 58 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 59 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 60 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 61 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020












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