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Retail Tissue in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Retail tissue in Morocco has another successful year in 2015, posting current value growth of 8%. The main drivers behind such strong growth are the increasing availability of retail tissue products due to regular imports and the entry of new brands towards the review period. Furthermore, rising demand for retail tissue products is due to ongoing lifestyle changes in Morocco, with many people seeking practical products which can improve their hygiene routines.

Euromonitor International's Retail Tissue in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Facial Tissues, Kitchen Towels, Paper Tableware, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retail Tissue in Morocco
RETAIL TISSUE IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2010-2015
Table 2 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
Table 4 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 6 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Brior SA: Key Facts
Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Brior SA: Competitive Position 2014
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 4 Industries Marocaines Modernes: Key Facts
Summary 5 Industries Marocaines Modernes: Operational Indicators
Competitive Positioning
Summary 6 Industries Marocaines Modernes: Competitive Position 2015
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 7 Marjane Holding SA: Key Facts
Summary 8 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Marjane Holding SA: Competitive positioning
Production
Private Label
Summary 10 Marjane Holding SA: Private Label Portfolio
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Morocco: Key Facts
Summary 12 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
Summary 13 Reckitt Benckiser Morocco: Competitive Position 2015
Executive Summary
Tissue and Hygiene Keeps Growing at A Strong Rate in Morocco
Urbanisation Is Growing Fast and Bringing With It the Spread of Modern Lifestyles
Fierce Competition Between Domestic and International Tissue and Hygiene Manufacturers
Producers Conduct Heavy Communications Campaigns and Marketing Promotions
Positive Expectations Over the Forecast Period
Key Trends and Developments
Packaging Paper Remains An Important Substitute for Afh Tissue and Hygiene
New Product Launches and More Diversity in Terms of Brands Boost Sales Considerably
Black Market Smuggling, Counterfeiting and Dumping Boost Tissue and Hygiene Consumption
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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