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Pet Care in Austria

  • May 2016
  • -
  • Euromonitor International
  • -
  • 52 pages

Pet care is set to continue its good growth in Austria in 2016 in volume terms due to the rise seen in most pet populations, even though the continuing shift towards smaller dog breeds is increasingly taking its toll. Value growth will remain driven by rising unit prices as a result of premiumisation, increasing quality awareness and the shift to smaller packaging formats. Additionally, pet care should be able to rely on the continuing growth of pet products.

Euromonitor International's Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Care in Austria
PET CARE IN AUSTRIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Value Growth Set To Continue in Pet Care
Vat Increase To Affect Retail Prices in 2016
Private Label Products Put Increasing Pressure on Industry Leaders
Pet Superstores Continues To Shape Pet Care
Forecast for Pet Care Remains Optimistic
Key Trends and Developments
Barf Pet Food Continues To See Growth
Vat Increase on Pet Food Affects Price Growth
Trend Towards Smaller Packaging Formats Nears Peak
Market Indicators
Table 1 Pet Populations 2011-2016
Market Data
Table 2 Sales of Pet Food by Category: Volume 2011-2016
Table 3 Sales of Pet Care by Category: Value 2011-2016
Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 11 Distribution of Pet Care by Format: % Value 2011-2016
Table 12 Distribution of Pet Care by Format and Category: % Value 2016
Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 2 Fressnapf Handels GmbH: Key Facts
Summary 3 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 4 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fresshnapf Handels GmbH: Competitive Position 2015
Mars Austria Og in Pet Care (austria)
Strategic Direction
Key Facts
Summary 6 Mars Austria OG: Key Facts
Summary 7 Mars Austria OG: Operational Indicators
Competitive Positioning
Summary 8 Mars Austria OG: Competitive Position 2015
Tetra GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 9 Tetra GmbH: Operational Indicators
Competitive Positioning
Summary 10 Tetra GmbH: Competitive Position 2015
Vitakraft H Wührmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 11 Vitakraft H Wührmann KG: Key Facts
Competitive Positioning
Summary 12 Vitakraft H Wührmann KG: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2011-2016
Table 20 Cat Population 2011-2016
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 13 Cat Food by Price Band 2016
Table 22 Sales of Cat Food by Category: Volume 2011-2016
Table 23 Sales of Cat Food by Category: Value 2011-2016
Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2011-2016
Table 37 Dog Population 2011-2016
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 14 Dog Food by Price Band 2016
Table 39 Sales of Dog Food by Category: Volume 2011-2016
Table 40 Sales of Dog Food by Category: Value 2011-2016
Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2011-2016
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
Table 55 Sales of Other Pet Food by Category: Value 2011-2016
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2011-2016
Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 67 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 68 Sales of Other Pet Products by Type: % Value 2011-2016
Table 69 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021












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