Global Digital Media - Video and Television in a Smart Connected World

• Publication date: November 2012
• Report size: 132 pages

Smart TV is a sign of the futureThe latest annual publication by BuddeComm titled: Global Digital Media – Video and Television in a Smart Connected World, provides key global insights and statistics for this exciting growing and evolving sector. The internet is presenting consumers with choice and access like never before and this is transforming the home entertainment industry. The battle for the lounge room is heating up with all major...

Smart TV is a sign of the futureThe latest annual publication by BuddeComm titled: Global Digital Media – Video and Television in a Smart Connected World, provides key global insights and statistics for this exciting growing and evolving sector.

The internet is presenting consumers with choice and access like never before and this is transforming the home entertainment industry. The battle for the lounge room is heating up with all major TV manufacturers now shipping smart internet-connected TVs which provide an “app-like” interface to new IPTV content services through instant streaming.

While penetration of these new TVs is still relatively small in most countries; in the USA they are becoming more popular than the 3D TVs which received a lot of attention last year. The growth of smart TV ownership is expected to continue dramatically as people upgrade their TVs.

Web TV and online video have become recognised as a powerful format for both communicating online and providing a more dynamic experience. Online video over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes.
With the announcement that Barnes and Noble are launching Nook Video, an online video service which positions the company beyond digital e-readers, we see the Internet Video-On-Demand (iVoD) sector becoming even more competitive. Internationally, there are already a number of large iVoD providers, including Netflix, Amazon, Wal-Mart and Apple iTunes. In addition the user-generated market segment over the Internet remains popular with the continuing success of Google’s YouTube.

A host of new IP connected devices including game consoles; tablets and mobile phones are also becoming platforms over which to stream movies and TV. Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries.

While the future for mobile TV remains bright there are still a number of barriers which prevent consumers taking to it in sufficient numbers for ‘tipping points’ to be reached. These include sufficient network coverage and a continuing lack of awareness of the mobile TV and video services on offer and their cost. Furthermore video based content is to a greater extent being included within various Apps, and charging for video based services separately is thus becoming increasingly difficult.
A key business model to deliver integrated products such as the features offered by Smart TVs is known as a triple or quad play. These models offer internet access, voice services, video/TV or mobile services to a subscriber via a single connection. These multi-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined package were not priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.
The exciting developments occurring in the video-based and television broadcasting sector has resulted in a dynamic industry which is on the cusp of transformation. This report aims to capture the key trends on a global level and provide insights into the regional developments.

Market Highlights

Digital TV households make up around 45% of all TV households worldwide in 2012;
Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook;
The US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position;
There is a movement towards creating online video “channels” over the Internet aimed at target audiences;
Bundled offers are very popular in parts of Europe with Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments;
Largely thanks to the success of triple play solutions, Latin America’s television market has been experiencing sustained growth, not even slowing down during the global credit crunch;The number of Western European online video and multi-screen services subscribers has grown steadily in recent years.Data in this report is the latest available at the time of preparation and may not be for the current year.

Global Vod Industry

1. Global Digital, IPTV and Smart TV insights
1.1 Key Global Trends for Digital; IPTV and Smart TV
1.1.1 Introduction
1.1.2 Digital TV
1.1.3 Cable TV
1.1.4 HDTV
1.1.5 IPTV revolution
1.1.6 The Smart or Connected TV
1.1.7 ITU IPTV standard
2. Global Online Video Media and Web TV Insights
2.1 Key Global Trends for Online Video
2.1.1 The power of online video media
2.1.2 Killer applications
2.1.3 Brief case studies
2.1.4 Delivery trends
2.1.5 Conclusion: The future of video in telecoms
3. Global Mobile TV Insights
3.1 Key Global Trends for Mobile TV and Video
3.1.1 Mobile TV/video comms
4. Global Triple Play Insights
4.1 Key Triple and Quad Play Trend
4.1.1 Introduction
4.1.2 The three elements
4.1.3 National broadband networks are ideal for triple play
4.1.4 What went wrong with triple play initially?
4.1.5 The future of triple-play
4.1.6 Key multi-play markets in Europe and Asia
5. Regional Overviews
5.1 North America
5.1.1 USA
5.1.2 US Pay TV market
5.1.3 US Mobile TV
5.1.4 Canada
5.2 Latin America
5.2.1 Overview
5.2.2 Argentina
5.2.3 Brazil
5.2.4 Chile
5.2.5 Colombia
5.2.6 Mexico
5.2.7 Venezuela
5.3 Europe
5.3.1 European TV landscape
5.4 Africa
5.4.1 Overview
5.5 Middle East
5.5.1 Middle East
5.6 Asia
5.6.1 Overview
5.6.2 China
5.6.3 South Korea
5.6.4 Hong Kong
5.6.5 India
5.6.6 Indonesia
5.6.7 Singapore
5.6.8 Malaysia
5.6.9 Thailand
5.7 Pacific Region
5.7.1 Australia Overview
5.7.2 New Zealand Overview
6. Glossary of Abbreviations
Table 1 – Worldwide digital TV households – 2009; 2011; 2013
Table 2 – Digital TV penetration rate worldwide – 2006; 2009; 2012; 2016
Table 3 – Worldwide number of HDTV households – 2009; 2012; 2015
Table 4 – Worldwide IPTV subscribers – 2010; 2012; 2014
Table 5 – Global revenue from online video – 2008; 2012
Table 6 – Growth of Hulu video streams – various months – 2008 - 2012
Table 7 – Market share of top Internet VoD providers in the US – mid 2011
Table 8 – Subscribers to Netflix – 2010; Aug 2011; Sept 2011
Table 9 – Online video unique visitors – top online video properties in the US – May 2010; Jan 2011; Sep 2011; Feb 2012
Table 10 – Global mobile TV subscribers
Table 11 – China - reception devices connected to main television set – 2008
Table 12 – TV viewers by platform – 2010 - 2011
Table 13 – Cable MSO operating data by platform – 2009 - 2011
Table 14 – IPTV subscribers (Verizon, AT&T) – 2009 - 2011
Table 15 – Satellite TV subscribers by operator – 2010 - 2011
Table 16 – Latin America, selected countries – pay TV subscribers and penetration – 2011 - 2012
Table 17 – Argentina – pay TV subscribers and penetration – 1999 - 2012
Table 18 – Argentina – pay TV technologies – 2000 - 2012
Table 19 – Brazil – pay TV subscribers and penetration – 1999 - 2012
Table 20 – Brazil – pay TV technologies – 2000 - 2012
Table 21 – Chile – pay TV subscribers and penetration – 2006 - 2012
Table 22 – Chile – pay TV technologies – 2006 - 2012
Table 23 – Colombia – pay TV subscribers and penetration – 2000 - 2012
Table 24 – Colombia – pay TV technologies – 2000 - 2012
Table 25 – Mexico – pay TV subscribers and penetration – 1999 - 2012
Table 26 – Mexico – pay TV technologies – 2000 - 2012
Table 27 – Pay TV subscribers and penetration rates – 1997 - 2012
Table 28 – IPTV subscribers in the EU – 2007 - 2012; 2015
Table 29 – Mauritius Telecom My.T triple play pricing – 2008 – 2012
Table 30 – Maroc Telecom IPTV pricing – 2011-2012
Table 31 – Maroc Telecom MT Box pricing – 2011-2012
Table 32 – YES revenue and profit – 2007 - 2012
Table 33 – YES satellite TV subscribers, market share and ARPU – 2002 - 2012
Table 34 – du IPTV subscribers – 2008 - 2012
Table 35 – Overview of cable TV market – December 2011
Table 36 – Cable TV subscriptions and annual growth – 1996 - 2013
Table 37 – Forecast cable TV subscribers and household penetration: 2012 - 2013; 2015
Table 38 – Digital cable TV subscribers and penetration rate – 2002 - 2013
Table 39 – Forecast digital cable TV subscribers and percentage of cable TV subscribers: 2012 - 2013; 2015
Table 40 – China - Digital pay TV subscribers – 2005 - 2009
Table 41 – IPTV subscribers – 2004 - 2013
Table 42 – DTH subscribers – 2002 – 2012
Table 43 – South Korea - Cable TV operators and subscribers – Q2 2010
Table 44 – Analogue and digital cable TV subscribers – 2002 – 2010, 2012 (e)
Table 45 – Comparison of cost per cable TV subscriber – 2009
Table 46 – IPTV subscribers by operator – 2006 - 2012
Table 47 – IPTV growth by channels, content providers, after-school classrooms – 2008 - 2010
Table 48 – IPTV real-time and pre-IPTV subscribers – 2008 - 2012
Table 49 – HKBN triple play subscribers, ARPU and IDD traffic volume – 2003 - 2011
Table 50 – PCCW NOW TV subscribers and ARPU – 2003 - 2011
Table 51 – SingTel’s mio TV subscribers – 2007 - 2012
Table 52 – Conversion of analogue to digital TVs in Australia – 2010 - 2012
Table 53 – Conversion of analogue to digital TVs in Australia versus New Zealand – 2010 - 2012
Chart 1 –Global mobile TV subscribers annual change – 2009 - 2014
Chart 2 – Evolution of pay TV in Argentina – 2000 - 2012
Chart 3 – Evolution of pay TV in Brazil – 2000 – 2012
Chart 4 – Evolution of pay TV in Colombia – 2000 - 2012
Chart 5 – Evolution of pay TV in Mexico – 2000 - 2012
Chart 6 –Cable TV subscribers and digital TV penetration – 1996 - 2011
Chart 7 – Overview of overall household conversion to digital TV in Australia – 2009 - 2012
Chart 8 – Overview of household conversion to digital TV in New Zealand – 2010 - 2012
Exhibit 1 – Set-Top Boxes (STBs)
Exhibit 2 – Changing TV behaviour
Exhibit 3 – Historical overview - HDTV
Exhibit 4 – Examples of top IPTV carriers worldwide
Exhibit 5 – ITU IPTV standards development
Exhibit 6 – Examples of online VoD sites
Exhibit 7 – Google Android based TV
Exhibit 8 – Equivalence between access modes and traditional audiovisual use
Exhibit 9 – A first for the industry - Tata Communications and Cisco’s telepresence solution
Exhibit 10 – BBC iPlayer and ABC iView
Exhibit 11 – Definition: Content Delivery Networks (CDN)
Exhibit 12 – Open Mobile Video Coalition (OMVC)
Exhibit 13 – Mobile TV/Video – emerging across the world
Exhibit 14 – First example of video media collaboration
Exhibit 15 – Multi-play definition
Exhibit 16 – Types of telecom convergence
Exhibit 17 – Regional TV broadcasters in South Korea