Indian Probiotic Dairy industry is evolving at a steady pace with opportunities for tremendous growth in near future. India being the largest producer of milk and having world’s highest cattle population has a distinct advantage in the Probiotic field. Indian Probiotic industry is expected to be more than double by 2015 from its current size in 2011. Brands that exist now in Indian Probiotic industry are Nestle, Amul, Yakult Danone and Mother Dairy along with other minor players operating in different regions in their own capacities. Although there are quite a number of challenges in front of domestic and foreign companies entering the Indian Probiotic market, but the advantages associated with the industrial growth prospects outnumber the challenges in an easy and elegant way. The strong fundamental factors for the Probiotic industry in India will pave way for the growth of Indian Dairy Industry in the near future.

Indian Probiotic Dairy Market, Market Share and Forecast:

Amul is the leader with nearly 70% market share in 2011 and is likely to be at the top in the coming years as well. In 2011, Amul Probiotic share accounted for more than double than the combined share of its competitors like Mother Dairy, Nestle and Yakult. Nestle and Mother Dairy is holding second and third position in the Indian Probiotic Market.

Probiotic Dairy Products (Yougurt, Ice Cream, Drink) and Forecast:

Probiotic Yogurt is the leading category which accounts for more than 50% share in 2011 followed by Probiotic Ice Cream and Probiotic drink.

Probiotic Dairy Products Sales Volume and Forecast:

It is expected that Probiotic yogurt sales will cross 100,000 Thousand packets by 2015. Amul is the leader in Probiotic yogurt sales in India and is likely to remain as a leader in the years to come. Probiotic drink sales volume is likely to reach a little less than 100,000 Thousand bottles by the year 2015. In probiotic drink sales volume, Yakult is way ahead than Mother Dairy. Being a lonely player in the probiotic ice cream market in India Amul is gaining advantage.

Although there are formidable challenges to be encountered, the prospects of the market expanding in a steadfast way look bright. As Probiotics are not previewed under any health related law in India and with Indian Council of Medical Research (ICMR) still framing the guidelines for Probiotic sales (ICMR status report on Probiotics, 2009), Probiotics face no hindrance from government health officials on its sales.

Renub Research study titled “India Probiotic Dairy Products (Yogurt, Drink, Ice-Cream) Market, Volume & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, high-growth Probiotic products Market. We have studied in this report the Probiotic Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market, Volume and Forecast. Major Players of Probiotic (Yakult Danone, Amul India, Nestle India, Mother Dairy) Revenue in India and its Forecast.

The Report Covers the Following Points

• India Probiotic Dairy Market (2009 to 2011) and Forecast (2012 to 2015)

• India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market Share (2009 to 2011) and Forecast (2012 to 2015)

• India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy) Market Share (2009 to 2011) and Forecast (2012 to 2015)

• India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Sales Volume (2009 to 2011) and Forecast (2012 to 2015)

• India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market (2009 to 2011) and Forecast (2012 to 2015)

• India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy) Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market 2009 to 2011 and Forecast (2012 to 2015)

• Companies (Yakult Danone, Amul India, Nestle India, Mother Dairy) Revenue in India Probiotic Sector (2009 to 2011) and Forecast (2012 to 2015)

• Driving Forces for India Probiotic Dairy Products Market

• Challenges for India Probiotic Dairy Products Market


Data Sources

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

Table Of Contents

Table of Contents

1. Executive Summary

2. India Probiotic Dairy Market and Forecast (2009 - 2015)

3. India Probiotic Dairy Market - Product and Company Wise Analysis (2009 - 2015)
3.1 India Probiotic Dairy Market - Product Wise Share and Forecast
3.2 India Probiotic Dairy Market - Company Wise Share and Forecast

4. India Probiotic Dairy Product Analysis (Market Share, Market, Sales Volume)
4.1 India Probiotic Dairy Product Market Share (2009 - 2015)
4.1.1 India Probiotic Yogurt Market Share and Forecast
4.1.2 India Probiotic Drink Market Share and Forecast

4.2 India Probiotic Dairy Products Market (2009 - 2015)
4.2.1 India Probiotic Yogurt Market and Forecast
4.2.2 India Probiotic Drink Market and Forecast
4.2.3 India Probiotic Ice Cream Market and Forecast

4.3 India Probiotic Dairy Products Sales Volume (2009 - 2015)
4.3.1 India Probiotic Yogurt Sales Volume and Forecast
4.3.2 India Probiotic Drink Sales Volume and Forecast
4.3.3 India Probiotic Ice Cream Sales Volume and Forecast

5. India Probiotic Dairy Market - Company Wise Analysis
5.1 Yakult Danone
5.1.1 Yakult India Probiotic Drink Sales Volume and Forecast (2008 - 2015)
5.1.2 Yakult India Probiotic Drink Revenue and Forecast (2008 - 2015)

5.2 Amul India
5.2.1 Amul India Probiotic Dairy Products Revenue Share and Forecast (2009 - 2015)
5.2.2 Amul India Probiotic Dairy Products Revenue and Forecast (2009 - 2015)
5.2.2.1 Amul India Probiotic Ice cream Revenue and Forecast
5.2.2.2 Amul India Probiotic Ice cream Sales Volume and Forecast
5.2.2.3 Amul India Probiotic Yogurt Revenue and Forecast
5.2.2.4 Amul India Probiotic Yogurt Sales Volume and Forecast

5.3 Nestle India
5.3.1 Nestle India Probiotic Yogurt Sales Volume and Forecast (2009 - 2015)
5.3.2 Nestle India Probiotic Yogurt Revenue and Forecast (2009 - 2015)

5.4 Mother Dairy
5.4.1 Mother Dairy Probiotic Dairy Product Revenue Share and Forecast (2009 - 2015)
5.4.2 Mother Dairy Probiotic Dairy Product Revenue and Forecast (2009 - 2015)
5.4.2.1 Mother Dairy Probiotic Yogurt Revenue and Forecast
5.4.2.2 Mother Dairy Probiotic Yogurt Sales Volume and Forecast
5.4.2.3 Mother Dairy Probiotic Drink Revenue and Forecast
5.4.2.4 Mother Dairy Probiotic Drink Sales Volume and Forecast

6. Driving Factors for Indian Probiotic Dairy Market
6.1 Increasing Health and Wellness (HandW) Food Segment in India
6.2 Increasing Acceptance of Packaged Food in India

7. Challenges for Indian Probiotic Dairy Industry
7.1 Lack of Standardization/Regulation
7.2 Lack of Awareness, Marketing and Distribution Channels
7.3 Lack of Cold Chain and Maintenance Concerns

List of Figures:

Figure 2 1: India - Probiotic Dairy Market (Crore INR), 2009 - 2011
Figure 2 2: India - Forecast for Probiotic Dairy Market (Crore INR), 2012 - 2015
Figure 3 1: India - Probiotic Dairy Market Product Wise Share (Percent), 2009 - 2011
Figure 3 2: India - Forecast for Probiotic Dairy Market Product Wise Share (Percent), 2012 - 2015
Figure 3 3: India - Probiotic Dairy Market Company Wise Share (Percent), 2009 - 2011
Figure 3 4: India - Forecast for Probiotic Dairy Market Company Wise Share (Percent), 2012 - 2015
Figure 4 1: India - Probiotic Yogurt Market Share (Percent), 2009 - 2011
Figure 4 2: India - Forecast for Probiotic Yogurt Market Share (Percent), 2012 - 2015
Figure 4 3: India - Probiotic Drink Market Share (Percent), 2009 - 2011
Figure 4 4: India - Forecast for Probiotic Drink Market Share (Percent), 2012 - 2015
Figure 4 5: India - Probiotic Yogurt Market (Crore INR), 2009 - 2011
Figure 4 6: India - Forecast for Probiotic Yogurt Market (Crore INR), 2012 - 2015
Figure 4 7: India - Probiotic Drink Market (Crore INR), 2009 - 2011
Figure 4 8: India - Forecast for Probiotic Drink Market (Crore INR), 2012 - 2015
Figure 4 9: India - Probiotic Ice Market (Crore INR), 2009 - 2011
Figure 4 10: India - Forecast for Probiotic Ice Market (Crore INR), 2012 - 2015
Figure 4 11: India - Probiotic Yogurt Sales Volume (Thousand), 2009 - 2011
Figure 4 12: India - Forecast for Probiotic Yogurt Sales Volume (Thousand), 2012 - 2015
Figure 4 13: India - Probiotic Drink Sales Volume (Thousand), 2009 - 2011
Figure 4 14: India - Forecast for Probiotic Drink Sales Volume (Thousand), 2012 - 2015
Figure 4 15: India - Probiotic Ice Cream Sales Volume (Thousand), 2009 - 2011
Figure 4 16: India - Forecast for Probiotic Ice Cream Sales Volume (Thousand), 2012 - 2015
Figure 5 1: Region Wise - Yakult Probiotic Drink Sales (Percent), 2011
Figure 5 2: India - Yakult Probiotic Drink Sales Volume per Day (Thousand), 2008 - 2011
Figure 5 3: India - Forecast for Yakult Probiotic Drink Sales Volume per Day (Thousand), 2012 - 2015
Figure 5 4: India - Yakult Probiotic Drink Sales Volume (Thousand), 2008 - 2011
Figure 5 5: India - Forecast for Yakult Probiotic Drink Sales Volume (Thousand), 2012 - 2015
Figure 5 6: India - Yakult Probiotic Drink Revenue (Crore INR), 2008 - 2011
Figure 5 7: India - Forecast for Yakult Probiotic Drink Revenue (Crore INR), 2012 - 2015
Figure 5 8: India - Amul Probiotic Dairy Products Revenue Share (Percent), 2009 - 2011
Figure 5 9: India - Forecast for Amul Probiotic Dairy Products Revenue Share (Percent), 2012 - 2015
Figure 5 10: India - Amul Probiotic Dairy Products Revenue (Crore INR), 2009 - 2011
Figure 5 11: India - Forecast for Amul Probiotic Dairy Products Revenue (Crore INR), 2012 - 2015
Figure 5 12: India - Amul Probiotic Ice Cream Revenue (Crore INR), 2009 - 2011
Figure 5 13: India - Forecast for Amul Probiotic Ice Cream Revenue (Crore INR), 2012 - 2015
Figure 5 14: India - Amul Probiotic Ice Cream Sales Volume (Thousand), 2009 - 2011
Figure 5 15: India - Forecast for Amul Probiotic Ice Cream Sales Volume (Thousand), 2012 - 2015
Figure 5 16: India - Amul Probiotic Yogurt Revenue (Crore INR), 2009 - 2011
Figure 5 17: India - Forecast for Amul Probiotic Yogurt Revenue (Crore INR), 2012 - 2015
Figure 5 18: India - Amul Probiotic Yogurt Sales Volume (Thousand), 2009 - 2011
Figure 5 19: India - Forecast for Amul Probiotic Yogurt Sales Volume (Thousand), 2012 - 2015
Figure 5 20: India - Nestle Probiotic Yogurt Sales Volume (Thousand), 2009 - 2011
Figure 5 21: India - Forecast for Nestle Probiotic Yogurt Sales Volume (Thousand), 2012 - 2015
Figure 5 22: India - Nestle Probiotic Yogurt Revenue (Crore INR), 2009 - 2011
Figure 5 23: India - Forecast for Nestle Probiotic Yogurt Revenue (Crore INR), 2012 - 2015
Figure 5 24: India - Mother Dairy Probiotic Dairy Products Revenue Share (Percent), 2009 - 2011
Figure 5 25: India - Forecast for Mother Dairy Probiotic Dairy Products Revenue Share (Percent), 2012 - 2015
Figure 5 26: India - Mother Dairy Probiotic Dairy Products Revenue (Crore INR), 2009 - 2011
Figure 5 27: India - Forecast for Mother Dairy Probiotic Dairy Products Revenue (Crore INR), 2012 - 2015
Figure 5 28: India - Mother Dairy Probiotic Yogurt Revenue (Crore INR), 2009 - 2011
Figure 5 29: India - Forecast for Mother Dairy Probiotic Yogurt Revenue (Crore INR), 2012 - 2015
Figure 5 30: India - Mother Dairy Probiotic Yogurt Sales Volume (Thousand), 2009 - 2011
Figure 5 31: India - Forecast for Mother Dairy Probiotic Yogurt Sales Volume (Thousand), 2012 - 2015
Figure 5 32: India - Mother Dairy Probiotic Drink Revenue (Crore INR), 2009 - 2011
Figure 5 33: India - Forecast for Mother Dairy Probiotic Drink Revenue (Crore INR), 2012 - 2015
Figure 5 34: India - Mother Dairy Probiotic Drink Sales Volume (Thousand), 2009 - 2011
Figure 5 35: India - Forecast for Mother Dairy Probiotic Drink Sales Volume (Thousand), 2012 - 2015
Figure 6 1: India - Health and Wellness Food Segment Market and Future Forecast (Crore INR), 2011 - 2015
Figure 6 2: India - Packaged Food Market and Future Forecast (Crore INR), 2011 - 2015

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