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Writing Instruments in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Summary

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Adult colouring has emerged as popular trend in Malaysia following the launch of The Secret Garden colouring book in 2015 which targets adults. Since then, many Malaysian adults have begun to adopt colouring as a leisure activity as well as to relieve stress. Thus, demand for colouring pencils, markers and gel pens has been stimulated by the rising popularity of the adult colouring trend in Malaysia during 2016.

Euromonitor International’s Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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