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Underwear, Nightwear and Swimwear in Portugal

  • July 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

Underwear, nightwear and swimwear sales have been impacted by the steep decline in national consumer spending. Sales across the board decreased, but particularly in swimwear. In addition to the downturn in demand resulting from the economic crisis, swimwear was also affected by the poor 2012 summer, characterised by many days of rain and cold, particularly in the north of the country. Trikinis achieved a lot of attention in 2012, although penetration remained low.

Euromonitor International's Underwear, Nightwear and Swimwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.


Product coverage:
Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Underwear, Nightwear and Swimwear in Portugal
UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN PORTUGAL

July 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Adidas Portugal - Artigos Desporto SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 1 adidas Portugal - Artigos Desporto SA: Key Facts
Summary 2 adidas Portugal - Artigos Desporto SA: Operational Indicators
Company Background
Chart 1 adidas Portugal - Artigos Desporto SA: Adidas in Matosinhos
Production
Competitive Positioning
Summary 3 adidas Portugal - Artigos Desporto SA: Competitive Position 2012
Internet Strategy
Brasopi - Comercio De Vestuário SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 4 Brasopi - Comercio de Vestuário SA: Key Facts
Summary 5 Brasopi - Comercio de Vestuário SA: Operational Indicators
Company Background
Chart 2 Brasopi - Comercio de Vestuário SA: Throttleman in Porto
Production
Competitive Positioning
Summary 6 Brasopi - Comercio de Vestuário SA: Competitive Position 2012
Internet Strategy
Nike Portugal SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 7 Nike Portugal SA: Key Facts
Summary 8 Nike Portugal SA: Operational Indicators
Company Background
Chart 3 Nike Portugal SA: Nike in Matosinhos
Production
Competitive Positioning
Summary 9 Nike Portugal SA: Competitive Position 2012
Internet Strategy
Executive Summary
Steep Decline in Consumer Demand
Discounting Activities Proliferate
More Companies Experience Financial Problems
Internet Gaining Popularity
Improvement Expected From 2014
Key Trends and Developments
GDP Contracts by 3.4% in 2012
Companies Compelled To Alter Their Marketing Strategies
Average Apparel Prices Fall in 2012
Internet Retailing Becomes More Than A Marketing Platform for Businesses
Tourism Fuels Luxury Brands
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources












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