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Home Care in Nigeria

  • January 2017
  • -
  • Euromonitor International
  • -
  • 65 pages

2016 saw a strong performance for overall home care in current value terms over the previous year. However, this was solely due to the impact of high inflation and a weak Nigerian currency in the year, with the latter resulting in price increases for many imported brands. These trends are meanwhile being counterbalanced by strong consumer price-sensitivity and trading down, as a result of high unemployment and declining real disposable income levels.

Euromonitor International’s Home Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Nigeria
HOME CARE IN NIGERIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Executive Summary
Double-digit Current Value Growth Solely Due To Inflation in 2016
Consumers Shift To Affordable Multifunctional Products
Shares Shaken Up As Consumers Trade Down
Economy Distribution Channels Attract Price-sensitive Consumers
Sluggish Forecast Period Growth Due To Economic Uncertainty
Key Trends and Developments
Growing Price-sensitivity Due To Economic Downturn and High Inflation
Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
Counterfeits and Informal Retailing Pose Growing Challenge
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 Sales of Home Care by Region: Value 2011-2016
Table 5 Sales of Home Care by Region: % Value Growth 2011-2016
Table 6 NBO Company Shares of Home Care: % Value 2012-2016
Table 7 LBN Brand Shares of Home Care: % Value 2013-2016
Table 8 Distribution of Home Care by Format: % Value 2011-2016
Table 9 Distribution of Home Care by Format and Category: % Value 2016
Table 10 Forecast Sales of Home Care by Category: Value 2016-2021
Table 11 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Eko Supreme Nigeria Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 2 Eko Supreme Nigeria Ltd: Key Facts
Competitive Positioning
Summary 3 Eko Supreme Nigeria Ltd: Competitive Position 2016
Expand Global Industries Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 4 Expand Global Industries Ltd: Key Facts
Competitive Positioning
Summary 5 Expand Global Industries Ltd: Competitive Position 2016
Gongoni Co Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 6 Gongoni Co Ltd: Key Facts
Competitive Positioning
Summary 7 Gongoni Co Ltd: Competitive Position 2016
Multipro Enterprises Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 8 Multipro Enterprises Ltd: Key Facts
Competitive Positioning
Summary 9 Multipro Enterprises Ltd: Competitive Position 2016
Unilever Nigeria Plc in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 10 Unilever Nigeria Plc: Key Facts
Summary 11 Unilever Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 12 Unilever Nigeria Plc: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Air Care by Category: Value 2011-2016
Table 13 Sales of Air Care by Category: % Value Growth 2011-2016
Table 14 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 15 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 16 NBO Company Shares of Air Care: % Value 2012-2016
Table 17 LBN Brand Shares of Air Care: % Value 2013-2016
Table 18 Forecast Sales of Air Care by Category: Value 2016-2021
Table 19 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Bleach: Value 2011-2016
Table 21 Sales of Bleach: % Value Growth 2011-2016
Table 22 NBO Company Shares of Bleach: % Value 2012-2016
Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
Table 24 Forecast Sales of Bleach: Value 2016-2021
Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2011-2016
Category Data
Table 27 Sales of Dishwashing by Category: Value 2011-2016
Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2011-2016
Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2011-2016
Category Data
Table 41 Sales of Laundry Care by Category: Value 2011-2016
Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 43 Sales of Laundry Aids by Category: Value 2011-2016
Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2011-2016
Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Polishes: % Value 2012-2016
Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2011-2016
Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of Surface Care: % Value 2012-2016
Table 64 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 65 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 66 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Toilet Care by Category: Value 2011-2016
Table 68 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 69 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 70 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 71 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 72 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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